American Recruiting & Consulting Group
Product Marketing Specialist (mid-level)
American Recruiting & Consulting Group, Fort Lauderdale, Florida, us, 33336
PRODUCT MARKETING SPECIALIST
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
ARC Group is seeking a Product Marketing Specialist to join our direct client in their Fort Lauderdale offices. This is a full-time / direct hire position that is initially a remote role until the new office opens, then the role will convert to onsite work. The Product Marketing Specialist will be a key interface both to external and internal customers, working directly with customers as well as sales, engineering, business operations and other teams.
The position requires 2 years of product marketing management/development experience, preferably with high-tech products (i.e. IT or similar) and demonstrated experience with the Adobe product suite.
Our client provides technology solutions that help Fortune 100 and FTSE 1000 customers in the US, EU, and Asia to simplify, consolidate, automate and scale their enterprise computing and data center environments. They are backed by more than 50 years of technology leadership and innovation!
This is a great opportunity to join a respected and stable IT company that values its team and provides a competitive base, 10 days PTO and 9 company holidays to start, subsidized benefits, matched 401K, and more.
Product Marketing Specialist Job Description:
Under the direction of executive management and in close coordination with sales, this person will serve as the point-person for developing, implementing and executing marketing initiatives and activities for the company brand. These initiatives and activities include management of the company’s online presence (LinkedIn, Twitter) and development and management of collateral / marketing materials. This may also include development and execution of campaigns (web, social media, etc.) and managing (updating) the Company’s corporate website.
You will ensure the client’s products, services and product lines resonate with current and potential customers and align with brand and image. You will gather market and customer needs in developing go-to-market plans and activities for specific products or product lines that maximize sales.
Essential Duties And Responsibilities:
The Product Marketing Specialist’s responsibilities will include but are not limited to:
Create and maintain customer-facing product collateral, messaging and marketing tools (templates) for the sales teamSupport sales training in area of expertise to include support with key customer presentations and eventsManage product life cycle and global business activities (e.g., GTM plans, portfolio/roadmap management, EOL planning, competitor research)Partner with cross-functional teams; interface with sales and other teams to collect requirements for new products, features or enhancementsAnalyze market, competitive, sales, and customer data to contribute to product plans and product strategiesConsolidate customer, market data and strategies to support product definition, positioning, promotion, and pricing strategiesSupport (as needed) key activities required to launch new products into the market (NPI, new product introduction)Education and Experience Required:
Minimum 2 years of product marketing management/development experience, preferably with high-tech products (i.e. IT or similar)Experience with Adobe product suite and MS OfficeDemonstrated problem-solving skillsAbility to work in a team environment and maintain good relationships with worldwide team members and customersStrong analytical skillsExcellent verbal and written communication skills (including “story telling”)Knowledge of graphics market and/or IT Components (DRAM, SSD) preferredBA or BS in Marketing or another applicable field preferredTravel:
Travel expected
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Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
ARC Group is seeking a Product Marketing Specialist to join our direct client in their Fort Lauderdale offices. This is a full-time / direct hire position that is initially a remote role until the new office opens, then the role will convert to onsite work. The Product Marketing Specialist will be a key interface both to external and internal customers, working directly with customers as well as sales, engineering, business operations and other teams.
The position requires 2 years of product marketing management/development experience, preferably with high-tech products (i.e. IT or similar) and demonstrated experience with the Adobe product suite.
Our client provides technology solutions that help Fortune 100 and FTSE 1000 customers in the US, EU, and Asia to simplify, consolidate, automate and scale their enterprise computing and data center environments. They are backed by more than 50 years of technology leadership and innovation!
This is a great opportunity to join a respected and stable IT company that values its team and provides a competitive base, 10 days PTO and 9 company holidays to start, subsidized benefits, matched 401K, and more.
Product Marketing Specialist Job Description:
Under the direction of executive management and in close coordination with sales, this person will serve as the point-person for developing, implementing and executing marketing initiatives and activities for the company brand. These initiatives and activities include management of the company’s online presence (LinkedIn, Twitter) and development and management of collateral / marketing materials. This may also include development and execution of campaigns (web, social media, etc.) and managing (updating) the Company’s corporate website.
You will ensure the client’s products, services and product lines resonate with current and potential customers and align with brand and image. You will gather market and customer needs in developing go-to-market plans and activities for specific products or product lines that maximize sales.
Essential Duties And Responsibilities:
The Product Marketing Specialist’s responsibilities will include but are not limited to:
Create and maintain customer-facing product collateral, messaging and marketing tools (templates) for the sales teamSupport sales training in area of expertise to include support with key customer presentations and eventsManage product life cycle and global business activities (e.g., GTM plans, portfolio/roadmap management, EOL planning, competitor research)Partner with cross-functional teams; interface with sales and other teams to collect requirements for new products, features or enhancementsAnalyze market, competitive, sales, and customer data to contribute to product plans and product strategiesConsolidate customer, market data and strategies to support product definition, positioning, promotion, and pricing strategiesSupport (as needed) key activities required to launch new products into the market (NPI, new product introduction)Education and Experience Required:
Minimum 2 years of product marketing management/development experience, preferably with high-tech products (i.e. IT or similar)Experience with Adobe product suite and MS OfficeDemonstrated problem-solving skillsAbility to work in a team environment and maintain good relationships with worldwide team members and customersStrong analytical skillsExcellent verbal and written communication skills (including “story telling”)Knowledge of graphics market and/or IT Components (DRAM, SSD) preferredBA or BS in Marketing or another applicable field preferredTravel:
Travel expected
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