Aston Carter
Marketing Manager
Aston Carter, Boston, Massachusetts, us, 02298
Drive the marketing priorities, strategies, goals, objectives, and tactics to reach sales goals and global marketing KPIs. This role involves working with global stakeholders across multiple regions/timezones to execute integrated marketing campaigns, building relationships with key internal stakeholders, and managing external relationships with creative agencies. You will identify the right mix of marketing channels, tactics, and programs to support the achievement of monthly and quarterly sales pipeline goals. Additionally, you will work collaboratively with sales and product marketing to develop marketing strategies and programs. Lead the strategy and assist in the execution of local marketing activities, from digital to events and through direct and indirect channels. Identify local content to develop, write, and spread in the market with our content team, PR manager, or agencies to improve awareness. Stay on top of industry trends, technologies, and new features in online advertising, making recommendations and launching new channels and campaigns where appropriate.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.Hard Skills
5+ years B2B marketing experience, ideally SaaS and the Alternative Investments businessKnowledge of marketing automation, ABM and CRM toolsSuccessfully built scalable Global Marketing and ABM programsExperience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channelsSoft Skills
Excellent verbal and written communication skillsRelationship building with key internal stakeholdersManaging external relationships with creative agenciesCollaborative work with sales and product marketing teamsThe company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.Hard Skills
5+ years B2B marketing experience, ideally SaaS and the Alternative Investments businessKnowledge of marketing automation, ABM and CRM toolsSuccessfully built scalable Global Marketing and ABM programsExperience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channelsSoft Skills
Excellent verbal and written communication skillsRelationship building with key internal stakeholdersManaging external relationships with creative agenciesCollaborative work with sales and product marketing teamsThe company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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