ANSYS, Inc.
Senior Product Marketing Manager
ANSYS, Inc., Canonsburg, Pennsylvania, United States, 15317
Senior Product Marketing Manager
Date:
Aug 16, 2024Location:
Canonsburg, PA, US, 15317Company:
AnsysRequisition #:
14938Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation.Innovate With Ansys, Power Your Career.Summary / Role PurposeAnsys is the leading developer of engineering simulation software that enables engineers to innovate and create the products of tomorrow. The role of Senior Product Marketing Manager for Model-Based Systems Engineering is to define, drive and develop product marketing plans and sales enablement content for the ModelCenter and Systems Architecture Modeler product range, and Model-Based Systems Engineering solution at Ansys, in support of the go-to-market priorities for the business unit.Key Duties and ResponsibilitiesDelivers value-based messaging for the MBSE-related product lines to prospective customers, existing customers, and partners.Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.Manages complex projects and executes on global, multi-product marketing campaigns.Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums.Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.Deliver sales-focused training for the global field and channel partner sales teams.Conducts competitor analysis to understand competitor product features, positioning and messaging.Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.Minimum Education/Certification Requirements and ExperienceBS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE).Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging.Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).Excellent organizational, leadership, decision-making, and communication skills.Preferred Qualifications and SkillsMasters or other advanced degree in Marketing or Engineering.Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.Experience supporting global B2B demand generation campaigns.At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential.INCLUSION IS AT OUR CORE
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience.WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe.Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
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Date:
Aug 16, 2024Location:
Canonsburg, PA, US, 15317Company:
AnsysRequisition #:
14938Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation.Innovate With Ansys, Power Your Career.Summary / Role PurposeAnsys is the leading developer of engineering simulation software that enables engineers to innovate and create the products of tomorrow. The role of Senior Product Marketing Manager for Model-Based Systems Engineering is to define, drive and develop product marketing plans and sales enablement content for the ModelCenter and Systems Architecture Modeler product range, and Model-Based Systems Engineering solution at Ansys, in support of the go-to-market priorities for the business unit.Key Duties and ResponsibilitiesDelivers value-based messaging for the MBSE-related product lines to prospective customers, existing customers, and partners.Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.Manages complex projects and executes on global, multi-product marketing campaigns.Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums.Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.Deliver sales-focused training for the global field and channel partner sales teams.Conducts competitor analysis to understand competitor product features, positioning and messaging.Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.Minimum Education/Certification Requirements and ExperienceBS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE).Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging.Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).Excellent organizational, leadership, decision-making, and communication skills.Preferred Qualifications and SkillsMasters or other advanced degree in Marketing or Engineering.Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.Experience supporting global B2B demand generation campaigns.At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential.INCLUSION IS AT OUR CORE
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience.WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe.Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
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