Corning Inc.
Marketing Communications Manager
Corning Inc., Tewksbury, Massachusetts, us, 01876
Corning is vital to progress – in the industries we help shape and in the world we share.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.Scope of Position:Corning Life Sciences (CLS) is looking for a dynamic marketing professional to join our marketing communications team. If you’re passionate about transforming technical product information and scientific data into compelling marketing messages, this may be the position for you. The Corning Life Sciences marketing team uses integrated marketing communications programs to reach scientists and engineers working across areas of life sciences research, bioproduction and drug packaging – from cancer research to drug screening to cell therapy development and drug fill/finish with pharmaceutical glass packaging. We get excited about connecting scientists with the right solutions to further their research, bring a drug to clinical trials or protect a drug once it’s ready to be delivered to patients, all while growing our business and market share. If you’re ready to be a part of a team of seasoned professionals who love communications and getting creative, then learn more about the role below.In this role, you will work with business, sales and scientific subject matter expert internal clients to develop integrated marketing communications strategies, programs, campaigns and tactics to support new and existing products, as well as key regional and CLS marketing objectives.Day to Day Responsibilities:Works with commercial and business operations partners as well as internal scientific teams to develop comprehensive marketing strategies, programs, campaigns and tactical plans for the bioproduction business groups and key marketing programs.Tracks results and reports back to internal stakeholders on lead generation, ROI as well as other relevant campaign metrics.Works with business teams to develop a deep understanding of the buying journey and personas for assigned market segments.Works with digital SMEs on marketing automation (lead nurture, lead attribution, etc.), web, social, webinars, SEO/SEM and other digital strategies and programs to generate awareness, create engagement and ultimately lead generation.Works to identify relevant industry events and then develop an event strategy and tactical execution.Identifies and engages with industry third party publications to secure paid rich content media placements to build awareness, thought leadership, technical credibility, and brand authority.Develops and executes a content marketing strategy.Collaborates with customers to develop enriched content to help build thought leadership and technical credibility.Ensure all marketing communications materials meet brand compliance.Informs and shares campaign strategies and materials with regional marcom counterparts.Utilizes Corning’s customer relationship management and marketing automation tools.Travel Requirements:
Up to 25%, Occasional travel to tradeshows, sales meetings and other Corning locations.Hours of work/work schedule/flex-time:Full-time with occasional requirements to participate in international teleconferences.Position can be hybrid, with 3 days in the office and 2 remote.Required Education and Experience:Bachelor’s degree in Marketing or Communications.Minimum 5+ years’ experience in Marketing Communications roles.Experience in life sciences industry or medical device a plus.Required Skills:Integrated marketing communications program experience.Experience with Life Sciences industry, other technical industry or willingness to learn.Project and budget management experience.A strong desire to develop winning marketing programs through creative thinking.Digital marketing skills, especially email, web, social and search content strategy and execution plus familiarity with marketing analytics.Strong writing and editing skills.Business judgment and the ability to work to budgets.The ability to negotiate with and manage external vendors.Desired Experience / Qualifications / Skills:Experience with public relations.Experience working with global regional marketing communications teams.Soft Skills:A willingness and ability to work under deadlines.Confidence, tact, and a persuasive manner.Good organizational and time management skills, ability to effectively multi-task.The ability to lead and motivate a team, including managing up and cross-functionally within a business.This position does not support immigration sponsorship.The range for this position is $107,039.00 - $147,179.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.Corning Puts YOU First!We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions.Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.Professional development programs help you grow and achieve your career goals.We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.Scope of Position:Corning Life Sciences (CLS) is looking for a dynamic marketing professional to join our marketing communications team. If you’re passionate about transforming technical product information and scientific data into compelling marketing messages, this may be the position for you. The Corning Life Sciences marketing team uses integrated marketing communications programs to reach scientists and engineers working across areas of life sciences research, bioproduction and drug packaging – from cancer research to drug screening to cell therapy development and drug fill/finish with pharmaceutical glass packaging. We get excited about connecting scientists with the right solutions to further their research, bring a drug to clinical trials or protect a drug once it’s ready to be delivered to patients, all while growing our business and market share. If you’re ready to be a part of a team of seasoned professionals who love communications and getting creative, then learn more about the role below.In this role, you will work with business, sales and scientific subject matter expert internal clients to develop integrated marketing communications strategies, programs, campaigns and tactics to support new and existing products, as well as key regional and CLS marketing objectives.Day to Day Responsibilities:Works with commercial and business operations partners as well as internal scientific teams to develop comprehensive marketing strategies, programs, campaigns and tactical plans for the bioproduction business groups and key marketing programs.Tracks results and reports back to internal stakeholders on lead generation, ROI as well as other relevant campaign metrics.Works with business teams to develop a deep understanding of the buying journey and personas for assigned market segments.Works with digital SMEs on marketing automation (lead nurture, lead attribution, etc.), web, social, webinars, SEO/SEM and other digital strategies and programs to generate awareness, create engagement and ultimately lead generation.Works to identify relevant industry events and then develop an event strategy and tactical execution.Identifies and engages with industry third party publications to secure paid rich content media placements to build awareness, thought leadership, technical credibility, and brand authority.Develops and executes a content marketing strategy.Collaborates with customers to develop enriched content to help build thought leadership and technical credibility.Ensure all marketing communications materials meet brand compliance.Informs and shares campaign strategies and materials with regional marcom counterparts.Utilizes Corning’s customer relationship management and marketing automation tools.Travel Requirements:
Up to 25%, Occasional travel to tradeshows, sales meetings and other Corning locations.Hours of work/work schedule/flex-time:Full-time with occasional requirements to participate in international teleconferences.Position can be hybrid, with 3 days in the office and 2 remote.Required Education and Experience:Bachelor’s degree in Marketing or Communications.Minimum 5+ years’ experience in Marketing Communications roles.Experience in life sciences industry or medical device a plus.Required Skills:Integrated marketing communications program experience.Experience with Life Sciences industry, other technical industry or willingness to learn.Project and budget management experience.A strong desire to develop winning marketing programs through creative thinking.Digital marketing skills, especially email, web, social and search content strategy and execution plus familiarity with marketing analytics.Strong writing and editing skills.Business judgment and the ability to work to budgets.The ability to negotiate with and manage external vendors.Desired Experience / Qualifications / Skills:Experience with public relations.Experience working with global regional marketing communications teams.Soft Skills:A willingness and ability to work under deadlines.Confidence, tact, and a persuasive manner.Good organizational and time management skills, ability to effectively multi-task.The ability to lead and motivate a team, including managing up and cross-functionally within a business.This position does not support immigration sponsorship.The range for this position is $107,039.00 - $147,179.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.Corning Puts YOU First!We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions.Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.Professional development programs help you grow and achieve your career goals.We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.
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