Digital Marketing Strategist

Digital Marketing StrategistEnvironmental Resources Management, Inc.Knoxville, TNERM is seeking a Digital Marketing Specialist to join our team in Knoxville, TN. This is an excellent career opportunity to work with a global environmental leader and to make a significant impact in successfully implementing ERM’s global strategy.RESPONSIBILITIES:Represent the company to clients in business development, kickoff, and progress meetings;Develop ideas for digital strategy and execution, including sites, apps, digital media, social media, email campaigns, and content marketing; Develop and help execute media plans;Implement and optimize PPC, Paid Social, Programmatic, and other advertising tactics;Develop and help execute content strategy;Create intuitive user experiences in the form of annotated site maps, user flows, wireframes and other common UX deliverables;Plan and implement all browser/device compatibility, user acceptance, usability and quality assurance testing;Analyze campaigns, and recommend tactical changes to maximize campaign performance;Ensure that key stakeholders are fully informed of progress and performance;Collaborate with internal and external resources to ensure on-time, on-spec, and on-budget delivery of digital products;Oversee technical development teams, both in-house and outsourced;Assist in pricing and scheduling of more complex digital products and projects;Ensure that key stakeholders are fully informed of progress and performance; andDigital analytics reporting.Partial work from home benefit available.Occasional domestic travel required.REQUIREMENTS:2 years of experience as a Digital Marketing Specialist or related occupationBachelor's degree or foreign equivalent in Advertising, Marketing Communications, Computer Software Engineering or related fieldExperience implementing and optimizing PPC, Paid Social, Programmatic, and other advertising tacticsExperience developing fully integrated digital marketing plans, with the added knowledge of customer engagement strategyHas understanding of HTML, CSS, Bootstrap, WordPress and other digital technologiesExperience using WordPress, HubSpot and other website and app platformsExperience analyzing google analytics and other various digital metrics and reportingExperience understanding and implementing marketing automation/lead nurture campaignsDigital advertising experience including setting up, running, and optimizing of Google search and display ads, programmatic advertising, and other social and digital advertising platformsExperience analyzing and implementing SEO best practices including keyword research and site optimization