Metropolitan Airports Commission
Assistant director marketing
Metropolitan Airports Commission, Lakeville, Minnesota, United States, 55044
Full job description
Position SummaryReporting to the Director of Strategic Marketing and Communications, this position leads marketing strategy and implementation for the Strategic Marketing and Communications Department and is a key leader within the Strategy and Stakeholder Engagement Division.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
The division’s charter is to function as an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values and strategic plan.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the brand to engage key constituents, supports revenue growth, influences the community and invites passenger engagement through strategic campaigns grounded in research and analytics.
This leadership position is responsible for driving passenger engagement, enhancing brand awareness and increasing revenue through effective and efficient marketing and promotion of the concessions, parking, digital products and other services for the Metropolitan Airports Commission (MAC), Minneapolis-St. Paul International Airport (MSP) and six reliever airports. This position also has responsibility for MAC’s customer relationship management (CRM) strategy and execution.APPLICATIONS
will be accepted until 3:00 p.m. on Friday, September 6, 2024.MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 or Tekia.Jefferson@mspmac.org.Position DescriptionRELATIONSHIPS:Reporting Relationship
– Report to the Director of Strategic Marketing and CommunicationsSupervision
– Supervise Marketing Strategists, CRM Manager and contractorsOrganizational
– Frequent contact with all MAC departments and divisions. Collaborate daily with strategic marketing and communications team membersExternal Business
– Frequent contact with airport tenants, vendors, consultants/contractors and agency partnersACCOUNTABILITIES AND FUNCTIONS:Strategic Brand Marketing and PlanningLead the strategic marketing and communications department to develop and execute brand and non-aeronautical revenue marketing strategiesCollaborate internally and externally with tenants, business and government partners, community stakeholders and others to develop robust, comprehensive marketing and communications campaignsServe as a business partner to internal, cross-functional departments and divisions to create annual marketing plans, including budget requests and allocationsDemonstrate a strong understanding of how to translate business objectives into smart marketing and messaging strategiesProduce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and resultsResearch brand audience profiles and provide consumer insights for each brand and initiative to inform marketing strategiesDevelop and track ROI measurement, design and implement marketing testing and incorporate learning into plansCRM Strategy and ExecutionOversee and champion the adoption and implementation of CRM across the organization to deliver strategic goal targetsEnsure marketing and messaging campaigns protect and enhance brand reputation, increase customer experience and promote community engagementIdentify and develop opportunities to drive incremental CRM-attributable revenue and customer insightsGuide development of strategic, data-driven, integrated multi-channel campaigns that incorporate clear marketing objectives and key performance indicator (KPI) measurementEstablish practices to ensure continuous testing and learning; regularly develop fresh and improved CRM use cases with stakeholders to positively influence scaling across the organizationCreation of Messaging and Channel StrategyAccountable for the creation of marketing messaging and channel strategyPrioritize clear marketing communication objectives and channel strategyWork across the organization to ensure all campaigns and projects are strategically groundedResearch channel consumption and trends, traveler sentiment and industry trends to identify key insights and recommend optimal macro marketing mixRecommend budget allocation to meet business objectives and inform department leadershipCollaborate with Communications, Creatives and Campaign Manager to serve as Strategic LeadWrite and collaborate on campaign briefs, coach team members and clients on their campaign briefs as neededReview and collaborate on brand copywriting as neededParticipate in creative brainstorming and communication reviewsCross-functional LeadershipServe as a thought leader and mentor to grow an organizational culture that values and produces best-in-class marketing strategyEncourage innovation by serving as a champion for new ideasCollaborate closely across the organization to ensure strategy and appropriate brand voice are reflected in marketing initiativesAct as a brand advocate and marketing expert with cross-functional partnersServe as a collaborative partner with all other departments in the division and across the organizationStay current on key marketing and CRM trends, best practices, and destination or economic researchPerform other job-related duties as assignedBudget ManagementWork with the other department leaders on the annual budget process and collaborate with cross-functional partners to ensure annual marketing budgets support strategic initiativesManage department accounts payables process and key vendor relationshipsWork with the finance team to ensure ongoing tracking and forecastingTeam Management and People LeadershipCollaborate with the Director, Strategic Marketing and Communications to establish annual team goal-setting planning sessions in accordance with department strategic initiativesEnsure a clear marketing and communications strategy is created and communicated to all team membersGather and infuse insights from all direct reports to create higher-level marketing strategiesOversee and direct the work of the Marketing Strategists, CRM Manager and contractorsEnsure the team is monitoring program success through appropriately established key performance indicators (KPIs) and results-trackingCreate a culture of mentorship and development within the teamDirect the activity of direct reports and integrate MAC's Strategic Plan into areas of responsibility by communicating clear performance expectations and standardsExercise supervisory authority in accordance with MAC Human Resource Policy and the MAC Administration ManualHire, develop, recognize, transfer, discipline and discharge employeesCreate and maintain a rewarding and productive work environment and facilitate effective working relationships among team employeesConduct regular performance review discussions and provide appropriate coaching, counseling, direction and resolution to direct reportsPosition RequirementsCOMPETENCIESManager of Managers (MOM) CompetenciesCustomer Focus
- Building strong customer relationships and delivering customer-centric solutionsStrategic Mindset
- Seeing ahead to future possibilities and translating them into breakthrough strategiesPlans and Aligns
- Planning and prioritizing work to meet commitments aligned with organizational goalsEnsures Accountability
- Holding self and others accountable to meet commitmentsDrives Results
- Consistently achieving results, even under challenging circumstancesCollaborates
- Building partnerships and working collaboratively with others to meet shared objectivesValues Differences
- Recognizing the value that different perspectives and cultures bring to an organizationBuilds Effective Teams
- Building strong-identity teams that apply their diverse skills and perspectives to achieve common goalsCommunicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesDrives Engagement
- Creating a climate where people are motivated to do their best to help the organization achieve its objectivesOrganizational Savvy
- Maneuvering comfortably through complex policy, process, and people-related organizational dynamicsMINIMUM REQUIREMENTSBachelor’s degree in marketing or a related fieldA minimum of ten (10) years in progressively complex marketing and brand strategy rolesFive (5) years of experience managing and supervising direct reports, which included responsibility for hiring, coaching, rewarding, disciplining and terminating employeesExperience with modern marketing competencies (5+ years) and in strategic thought leadership, positioning, advertising, messaging, channel strategy and CRMAgency experience where the primary duties included strategic marketing and managing a portfolio of clientsBusiness-to-business and consumer marketing experienceProficient in local and industry market dynamicsDemonstrated marketing strategy and planning skillsExperience with revenue-driving programs, especially through digital initiativesExperience leveraging web metrics, digital media testing methodology and optimization strategiesStrong data analysis skills, proficiency in performance metrics and ROI analysisIntermediate skill level using Microsoft Word, Excel, Outlook and PowerPointExcellent presentation skills and story-telling abilityAbility to present and effectively influence at the highest levels of the organizationValid driver’s license and a reliable vehicle to commute between job sitesDESIRABLE REQUIREMENTSMaster’s degree in strategic marketing, marketing management or a related fieldProfessional work experience with or in a public sector organizationExperience with executive communications, creative services and events for effective collaboration across the divisionExperience implementing geofencing, geotargeting strategies, personalization and customer-centricity, and integrated/multi-media campaignsExperience in or knowledge of aviation issues, the airline industry, and the Metropolitan Airports Commission and its programs, operations and policiesOther InformationThis position involves a combination of on-site and remote work. The MAC has a policy for a hybrid work schedule where employees must spend 3 days on-site and 2 days can be remote. Among the three on-site days, one of them must be either a Monday or a Friday. Please note that during the probation period, employees are required to be on site 4 days a week.
The role also requires you to be on-call for emergencies when they arise.
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Position SummaryReporting to the Director of Strategic Marketing and Communications, this position leads marketing strategy and implementation for the Strategic Marketing and Communications Department and is a key leader within the Strategy and Stakeholder Engagement Division.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
The division’s charter is to function as an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values and strategic plan.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the brand to engage key constituents, supports revenue growth, influences the community and invites passenger engagement through strategic campaigns grounded in research and analytics.
This leadership position is responsible for driving passenger engagement, enhancing brand awareness and increasing revenue through effective and efficient marketing and promotion of the concessions, parking, digital products and other services for the Metropolitan Airports Commission (MAC), Minneapolis-St. Paul International Airport (MSP) and six reliever airports. This position also has responsibility for MAC’s customer relationship management (CRM) strategy and execution.APPLICATIONS
will be accepted until 3:00 p.m. on Friday, September 6, 2024.MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 or Tekia.Jefferson@mspmac.org.Position DescriptionRELATIONSHIPS:Reporting Relationship
– Report to the Director of Strategic Marketing and CommunicationsSupervision
– Supervise Marketing Strategists, CRM Manager and contractorsOrganizational
– Frequent contact with all MAC departments and divisions. Collaborate daily with strategic marketing and communications team membersExternal Business
– Frequent contact with airport tenants, vendors, consultants/contractors and agency partnersACCOUNTABILITIES AND FUNCTIONS:Strategic Brand Marketing and PlanningLead the strategic marketing and communications department to develop and execute brand and non-aeronautical revenue marketing strategiesCollaborate internally and externally with tenants, business and government partners, community stakeholders and others to develop robust, comprehensive marketing and communications campaignsServe as a business partner to internal, cross-functional departments and divisions to create annual marketing plans, including budget requests and allocationsDemonstrate a strong understanding of how to translate business objectives into smart marketing and messaging strategiesProduce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and resultsResearch brand audience profiles and provide consumer insights for each brand and initiative to inform marketing strategiesDevelop and track ROI measurement, design and implement marketing testing and incorporate learning into plansCRM Strategy and ExecutionOversee and champion the adoption and implementation of CRM across the organization to deliver strategic goal targetsEnsure marketing and messaging campaigns protect and enhance brand reputation, increase customer experience and promote community engagementIdentify and develop opportunities to drive incremental CRM-attributable revenue and customer insightsGuide development of strategic, data-driven, integrated multi-channel campaigns that incorporate clear marketing objectives and key performance indicator (KPI) measurementEstablish practices to ensure continuous testing and learning; regularly develop fresh and improved CRM use cases with stakeholders to positively influence scaling across the organizationCreation of Messaging and Channel StrategyAccountable for the creation of marketing messaging and channel strategyPrioritize clear marketing communication objectives and channel strategyWork across the organization to ensure all campaigns and projects are strategically groundedResearch channel consumption and trends, traveler sentiment and industry trends to identify key insights and recommend optimal macro marketing mixRecommend budget allocation to meet business objectives and inform department leadershipCollaborate with Communications, Creatives and Campaign Manager to serve as Strategic LeadWrite and collaborate on campaign briefs, coach team members and clients on their campaign briefs as neededReview and collaborate on brand copywriting as neededParticipate in creative brainstorming and communication reviewsCross-functional LeadershipServe as a thought leader and mentor to grow an organizational culture that values and produces best-in-class marketing strategyEncourage innovation by serving as a champion for new ideasCollaborate closely across the organization to ensure strategy and appropriate brand voice are reflected in marketing initiativesAct as a brand advocate and marketing expert with cross-functional partnersServe as a collaborative partner with all other departments in the division and across the organizationStay current on key marketing and CRM trends, best practices, and destination or economic researchPerform other job-related duties as assignedBudget ManagementWork with the other department leaders on the annual budget process and collaborate with cross-functional partners to ensure annual marketing budgets support strategic initiativesManage department accounts payables process and key vendor relationshipsWork with the finance team to ensure ongoing tracking and forecastingTeam Management and People LeadershipCollaborate with the Director, Strategic Marketing and Communications to establish annual team goal-setting planning sessions in accordance with department strategic initiativesEnsure a clear marketing and communications strategy is created and communicated to all team membersGather and infuse insights from all direct reports to create higher-level marketing strategiesOversee and direct the work of the Marketing Strategists, CRM Manager and contractorsEnsure the team is monitoring program success through appropriately established key performance indicators (KPIs) and results-trackingCreate a culture of mentorship and development within the teamDirect the activity of direct reports and integrate MAC's Strategic Plan into areas of responsibility by communicating clear performance expectations and standardsExercise supervisory authority in accordance with MAC Human Resource Policy and the MAC Administration ManualHire, develop, recognize, transfer, discipline and discharge employeesCreate and maintain a rewarding and productive work environment and facilitate effective working relationships among team employeesConduct regular performance review discussions and provide appropriate coaching, counseling, direction and resolution to direct reportsPosition RequirementsCOMPETENCIESManager of Managers (MOM) CompetenciesCustomer Focus
- Building strong customer relationships and delivering customer-centric solutionsStrategic Mindset
- Seeing ahead to future possibilities and translating them into breakthrough strategiesPlans and Aligns
- Planning and prioritizing work to meet commitments aligned with organizational goalsEnsures Accountability
- Holding self and others accountable to meet commitmentsDrives Results
- Consistently achieving results, even under challenging circumstancesCollaborates
- Building partnerships and working collaboratively with others to meet shared objectivesValues Differences
- Recognizing the value that different perspectives and cultures bring to an organizationBuilds Effective Teams
- Building strong-identity teams that apply their diverse skills and perspectives to achieve common goalsCommunicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesDrives Engagement
- Creating a climate where people are motivated to do their best to help the organization achieve its objectivesOrganizational Savvy
- Maneuvering comfortably through complex policy, process, and people-related organizational dynamicsMINIMUM REQUIREMENTSBachelor’s degree in marketing or a related fieldA minimum of ten (10) years in progressively complex marketing and brand strategy rolesFive (5) years of experience managing and supervising direct reports, which included responsibility for hiring, coaching, rewarding, disciplining and terminating employeesExperience with modern marketing competencies (5+ years) and in strategic thought leadership, positioning, advertising, messaging, channel strategy and CRMAgency experience where the primary duties included strategic marketing and managing a portfolio of clientsBusiness-to-business and consumer marketing experienceProficient in local and industry market dynamicsDemonstrated marketing strategy and planning skillsExperience with revenue-driving programs, especially through digital initiativesExperience leveraging web metrics, digital media testing methodology and optimization strategiesStrong data analysis skills, proficiency in performance metrics and ROI analysisIntermediate skill level using Microsoft Word, Excel, Outlook and PowerPointExcellent presentation skills and story-telling abilityAbility to present and effectively influence at the highest levels of the organizationValid driver’s license and a reliable vehicle to commute between job sitesDESIRABLE REQUIREMENTSMaster’s degree in strategic marketing, marketing management or a related fieldProfessional work experience with or in a public sector organizationExperience with executive communications, creative services and events for effective collaboration across the divisionExperience implementing geofencing, geotargeting strategies, personalization and customer-centricity, and integrated/multi-media campaignsExperience in or knowledge of aviation issues, the airline industry, and the Metropolitan Airports Commission and its programs, operations and policiesOther InformationThis position involves a combination of on-site and remote work. The MAC has a policy for a hybrid work schedule where employees must spend 3 days on-site and 2 days can be remote. Among the three on-site days, one of them must be either a Monday or a Friday. Please note that during the probation period, employees are required to be on site 4 days a week.
The role also requires you to be on-call for emergencies when they arise.
#J-18808-Ljbffr