Salvation Army Austin
Divisional Marketing Specialist
Salvation Army Austin, Alexandria, Virginia, us, 22350
Tuesday, August 13, 2024
Increase your chances of an interview by reading the following overview of this role before making an application.Position Type: Regular Full-TimeAbout this opportunity:
Under the general supervision of the Divisional Communications Director, the Divisional Marketing Specialist promotes the mission of The Salvation Army for the Potomac Division. The Potomac Division covers Maryland, Virginia, West Virginia, and Washington, DC, and includes approximately 50 Commands/Corps centers of operation. The incumbent develops, analyzes, and maintains communications and marketing production; ensures a strong presence on current and emerging social media networks; supports the Corps in their use of communication and social media tools; serves as the divisional point of contact for photography/videography; oversees the Divisional website program; creates, deploys, and tracks e-marketing fundraising initiatives; and coordinates other online programs to support fundraising and donor engagement.Key responsibilities:Ensures the creativity, freshness, and accuracy of the Divisional and Corps/Command websites, social media accounts, and communications material.Works with the Divisional marketing vendor(s) on digital marketing implementation across Corps/Command social media sites and websites.Works closely with the Divisional Development Department and Corps/Commands in the review/execution/deployment of digital fundraising campaigns and communication tools.Serves as the SME on the use of online giving platforms, such as Classy. Creates and monitors online giving campaigns to meet Divisional fundraising goals.Edits photography and video for use with external audiences on websites, social media, and at special events, or internal audiences for Divisional training or information.Reviews communications operations regularly and recommends improvements/enhancements to the Divisional Communications Director.Monitors information relevant to The Salvation Army on social media and news outlets and in consultation with the Divisional Communications Director, determines official messages to post to protect, support, or enhance the Army’s image, brand, and mission.Ensures that new officers to the Division have access to social media accounts for which DHQ has administrative rights access, that the Divisional website reflects any officer changes needed, and that Corps/Command websites are updated with new officer information.Assists Divisional departments and Corps/Command with the creation, production, and/or upgrading of promotional materials to include the graphic design of annual reports, slide presentations, brochures, newsletters, event programs, etc.Supports Divisional Development Department with communicating seasonal fundraising opportunities with Corps/Command to support national Red Kettle partnerships, Angel Tree, etc.Oversees the integration of all TSA websites within the Division; monitors the ongoing maintenance and consistent updating of the Divisional website; ensures uniformity to current Salvation Army web branding standards; ensures maintenance of Corps/Command websites.Maintains and updates the web platform for all Divisional websites to ensure fresh content and functionality in keeping with the platform perimeters, policies, and overall web strategies as established by Territorial HQ.Ensures that the home page of the Divisional website features relevant images and messaging, such as seasonal material and images in conjunction with e-mail marketing.Provides support for the Divisional website in times of disaster; ensures website includes up-to-date information; posts all information promptly; creates and posts links for specific disaster appeals.Assists Corps and Commands in keeping their website current to include text, images, banners, video links, etc. Grant appropriate access to authorized local users.Trains Corps/Command officers and staff on Salvation Army website platform structure and functionality. This includes sharing best practices on web content and brand compliance.Creates, edits, updates, posts, and shares video, images, text, and graphics on social media. Posts daily content to social media accounts for the Division and frequent updates to Corps/Command social media.Ensures branding for all locations meets nationally approved standards on Corps/Command social media accounts.Serves as SME on social media use and makes recommendations to Corps/Command when the creation of new social media accounts is requested or accounts need to be unpublished.Trains Corps/Command officers and staff on effective use of social media to the field within the Salvation Army social media policy.Prepares a quarterly production report that includes analysis of traffic for the Divisional Website and Corps/Command sites; analyzes and interprets SEO and Google Analytics, or other monitoring tools.Monitor effective benchmarks for measuring the impact of social media, and analyze, review, and report on the effectiveness of campaigns to maximize results. Monitor social media tools, trends, and applications. Share practical advice and tools with staff.What we are looking for in you:Bachelor’s degree in Business, Communications, Digital Marketing, Computer Science, Project Management, or related field; andMinimum three years of experience in social media platforms (Facebook, Instagram, YouTube, X, etc.); online marketing or analytics; website design, content development, and graphic programs (Adobe Creative Suite, etc.); orAny equivalent combination of education and experience which provides the required knowledge, skills, and abilities.Physical Requirements and Working Conditions: Ability to meet attendance requirements. Ability to read, write, and communicate the English language effectively.Ability to travel to various locations to participate in special events, meetings, conferences, etc. This includes photography, videography, and reporting coverage.Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking. Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects (less than 25 lbs.) occasionally.Work is usually performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like, but not limited to the office environment.Employee BenefitsHealth, Dental and Vision InsuranceHoliday and Paid Time OffRetirement PlanLife Insurance
and more!To learn more about the location, click
here!Why work for us?The Salvation Army offers a broad range of career opportunities, particularly targeted toward those motivated by our mission, to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.The Salvation Army strives to do the “Most Good” for its employees by offering a greater sense of purpose in the work performed, by training and mentoring employees and by offering competitive compensation and benefit plans. Whether employed as a truck driver, administrative support team member or the director of a program, our employees understand at the core of their work is the opportunity to be an integral part of an organization that is Doing the Most Good.Five values at the heart of everything we do…We are…UpliftingBraveTrustworthyAdditional Information:All employees recognize The Salvation Army is a church and agree they will do nothing as an employee of The Salvation Army to undermine its religious mission.To apply, click on the “Apply Now” icon at the bottom of this posting.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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Increase your chances of an interview by reading the following overview of this role before making an application.Position Type: Regular Full-TimeAbout this opportunity:
Under the general supervision of the Divisional Communications Director, the Divisional Marketing Specialist promotes the mission of The Salvation Army for the Potomac Division. The Potomac Division covers Maryland, Virginia, West Virginia, and Washington, DC, and includes approximately 50 Commands/Corps centers of operation. The incumbent develops, analyzes, and maintains communications and marketing production; ensures a strong presence on current and emerging social media networks; supports the Corps in their use of communication and social media tools; serves as the divisional point of contact for photography/videography; oversees the Divisional website program; creates, deploys, and tracks e-marketing fundraising initiatives; and coordinates other online programs to support fundraising and donor engagement.Key responsibilities:Ensures the creativity, freshness, and accuracy of the Divisional and Corps/Command websites, social media accounts, and communications material.Works with the Divisional marketing vendor(s) on digital marketing implementation across Corps/Command social media sites and websites.Works closely with the Divisional Development Department and Corps/Commands in the review/execution/deployment of digital fundraising campaigns and communication tools.Serves as the SME on the use of online giving platforms, such as Classy. Creates and monitors online giving campaigns to meet Divisional fundraising goals.Edits photography and video for use with external audiences on websites, social media, and at special events, or internal audiences for Divisional training or information.Reviews communications operations regularly and recommends improvements/enhancements to the Divisional Communications Director.Monitors information relevant to The Salvation Army on social media and news outlets and in consultation with the Divisional Communications Director, determines official messages to post to protect, support, or enhance the Army’s image, brand, and mission.Ensures that new officers to the Division have access to social media accounts for which DHQ has administrative rights access, that the Divisional website reflects any officer changes needed, and that Corps/Command websites are updated with new officer information.Assists Divisional departments and Corps/Command with the creation, production, and/or upgrading of promotional materials to include the graphic design of annual reports, slide presentations, brochures, newsletters, event programs, etc.Supports Divisional Development Department with communicating seasonal fundraising opportunities with Corps/Command to support national Red Kettle partnerships, Angel Tree, etc.Oversees the integration of all TSA websites within the Division; monitors the ongoing maintenance and consistent updating of the Divisional website; ensures uniformity to current Salvation Army web branding standards; ensures maintenance of Corps/Command websites.Maintains and updates the web platform for all Divisional websites to ensure fresh content and functionality in keeping with the platform perimeters, policies, and overall web strategies as established by Territorial HQ.Ensures that the home page of the Divisional website features relevant images and messaging, such as seasonal material and images in conjunction with e-mail marketing.Provides support for the Divisional website in times of disaster; ensures website includes up-to-date information; posts all information promptly; creates and posts links for specific disaster appeals.Assists Corps and Commands in keeping their website current to include text, images, banners, video links, etc. Grant appropriate access to authorized local users.Trains Corps/Command officers and staff on Salvation Army website platform structure and functionality. This includes sharing best practices on web content and brand compliance.Creates, edits, updates, posts, and shares video, images, text, and graphics on social media. Posts daily content to social media accounts for the Division and frequent updates to Corps/Command social media.Ensures branding for all locations meets nationally approved standards on Corps/Command social media accounts.Serves as SME on social media use and makes recommendations to Corps/Command when the creation of new social media accounts is requested or accounts need to be unpublished.Trains Corps/Command officers and staff on effective use of social media to the field within the Salvation Army social media policy.Prepares a quarterly production report that includes analysis of traffic for the Divisional Website and Corps/Command sites; analyzes and interprets SEO and Google Analytics, or other monitoring tools.Monitor effective benchmarks for measuring the impact of social media, and analyze, review, and report on the effectiveness of campaigns to maximize results. Monitor social media tools, trends, and applications. Share practical advice and tools with staff.What we are looking for in you:Bachelor’s degree in Business, Communications, Digital Marketing, Computer Science, Project Management, or related field; andMinimum three years of experience in social media platforms (Facebook, Instagram, YouTube, X, etc.); online marketing or analytics; website design, content development, and graphic programs (Adobe Creative Suite, etc.); orAny equivalent combination of education and experience which provides the required knowledge, skills, and abilities.Physical Requirements and Working Conditions: Ability to meet attendance requirements. Ability to read, write, and communicate the English language effectively.Ability to travel to various locations to participate in special events, meetings, conferences, etc. This includes photography, videography, and reporting coverage.Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking. Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects (less than 25 lbs.) occasionally.Work is usually performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like, but not limited to the office environment.Employee BenefitsHealth, Dental and Vision InsuranceHoliday and Paid Time OffRetirement PlanLife Insurance
and more!To learn more about the location, click
here!Why work for us?The Salvation Army offers a broad range of career opportunities, particularly targeted toward those motivated by our mission, to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.The Salvation Army strives to do the “Most Good” for its employees by offering a greater sense of purpose in the work performed, by training and mentoring employees and by offering competitive compensation and benefit plans. Whether employed as a truck driver, administrative support team member or the director of a program, our employees understand at the core of their work is the opportunity to be an integral part of an organization that is Doing the Most Good.Five values at the heart of everything we do…We are…UpliftingBraveTrustworthyAdditional Information:All employees recognize The Salvation Army is a church and agree they will do nothing as an employee of The Salvation Army to undermine its religious mission.To apply, click on the “Apply Now” icon at the bottom of this posting.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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