Entertainment Services Alliance, Inc.
Sr. Product Marketing Manager Adobe
Entertainment Services Alliance, Inc., San Jose, California, United States, 95123
We’re looking for a highly strategic, customer first, data driven Product marketer, to help develop new marketing strategies for Adobe’s flagship product – Photoshop. We have an opportunity to massively grow the number of enthusiasts and professionals who use Photoshop to bring their creative vision to life. You will build the E2E annual/ quarterly marketing strategy and partner with the Brand Marketing Team to develop and implement marketing strategies. You will have budget ownership for the category. This is a Global role and you will work closely with the regional teams to ensure global alignment on overall strategy (including social, community, events, partnerships, etc…).
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.What You’ll Do
Drive quarterly briefing on Ps Marketing strategy to our Global Marketing partners.
Leverage customer insights, social listening and marketing performance to drive product feedback loop and marketing optimizations
Responsible for reporting on category marketing performance (all surfaces: community, owned, paid, in-app)
Maintain and evolve Ps evergreen messaging grounded in customer and product truth
Define qual/ quant messaging test and learn plan for moment/ campaign marketing.
Be responsible for the category Marketing Budget and provide feedback on Go to market plans including creative and media plans.
Desired Skills and Experience
Product Marketing and Marketing Strategy expertise. Distinctive track record of developing marketing strategy and influencing decisions w/insights and data-backed recommendations. Strong background in consumer insights development and proven track record to match business needs with consumer insights to deliver marketing campaigns.
Ecommerce experience. Has led integrated marketing at an ecommerce company and strong experience attributing full funnel marketing activation to online sales as well as mapping out seamless buyer journeys.
Analytical and data driven. Demonstrates ability to identify, analyze, and craft data into a compelling narrative to advise recommendations. Able to tell the business story in the content of the full-funnel marketing performance, working with other teams when needed to capture and assess data.
Bias for action. Has led substantial end-to-end initiatives, working with multiple partner teams to gather input and formulate strategy, influence senior decision makers, take action, and drive measurable results in an ambiguous, fluid environment.
Customer centric. Deeply empathizes and understands customer needs and solutions, including understanding how our products and those of competitors are positioned. Track record for developing audience-minded content that drives desired outcomes via modern mediums.
Qualifications
8+ years of experience in marketing – mix of Product Marketing and Marketing Strategy in-house or consulting firm, CPG, Ecommerce preferred.
BS/BA degree required. MBA and/or Management Consulting experience preferred.
Exceptional leadership skills; thrives working in a highly matrixed organization.
Excellent written and verbal communication, w/close attention paid to detail.
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.What You’ll Do
Drive quarterly briefing on Ps Marketing strategy to our Global Marketing partners.
Leverage customer insights, social listening and marketing performance to drive product feedback loop and marketing optimizations
Responsible for reporting on category marketing performance (all surfaces: community, owned, paid, in-app)
Maintain and evolve Ps evergreen messaging grounded in customer and product truth
Define qual/ quant messaging test and learn plan for moment/ campaign marketing.
Be responsible for the category Marketing Budget and provide feedback on Go to market plans including creative and media plans.
Desired Skills and Experience
Product Marketing and Marketing Strategy expertise. Distinctive track record of developing marketing strategy and influencing decisions w/insights and data-backed recommendations. Strong background in consumer insights development and proven track record to match business needs with consumer insights to deliver marketing campaigns.
Ecommerce experience. Has led integrated marketing at an ecommerce company and strong experience attributing full funnel marketing activation to online sales as well as mapping out seamless buyer journeys.
Analytical and data driven. Demonstrates ability to identify, analyze, and craft data into a compelling narrative to advise recommendations. Able to tell the business story in the content of the full-funnel marketing performance, working with other teams when needed to capture and assess data.
Bias for action. Has led substantial end-to-end initiatives, working with multiple partner teams to gather input and formulate strategy, influence senior decision makers, take action, and drive measurable results in an ambiguous, fluid environment.
Customer centric. Deeply empathizes and understands customer needs and solutions, including understanding how our products and those of competitors are positioned. Track record for developing audience-minded content that drives desired outcomes via modern mediums.
Qualifications
8+ years of experience in marketing – mix of Product Marketing and Marketing Strategy in-house or consulting firm, CPG, Ecommerce preferred.
BS/BA degree required. MBA and/or Management Consulting experience preferred.
Exceptional leadership skills; thrives working in a highly matrixed organization.
Excellent written and verbal communication, w/close attention paid to detail.
#J-18808-Ljbffr