SECU
Senior Marketing Manager
SECU, Raleigh, North Carolina, United States, 27601
If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
Make sure to apply with all the requested information, as laid out in the job overview below.SECU SENIOR MARKETING MANAGERRole PurposeThe Senior Marketing Manager at SECU will be an integral part of our growing marketing team and will lead the development and execution of strategic marketing campaigns. This position will work with leadership and business owners to promote our brand across marketing channels and educate members on the products, services, and financial education resources that will help them be successful in their financial journey.This role will be essential in identifying and targeting SECU members and working with creative teams to provide consistent and cohesive messaging in digital and traditional marketing channels. Additionally, this position will provide guidance to, and potentially management of Marketing Managers or Specialists in their support of the execution of marketing campaigns.To be successful, candidates must be strategic thought leaders and have a strong project management background with experience leading high-level marketing campaigns. They must be able to set strategic direction and identify clear objectives while understanding the marketing needs of their assigned business units. The Senior Marketing Manager will work to manage content, collateral, and programs to grow awareness and consideration, educate our members, and drive successful marketing campaigns for a variety of business units throughout the credit union.ResponsibilitiesStrategy and Execution
Responsible for building member insight-driven marketing strategies and campaigns for different lines of business.Ideate and execute account-based multi-touch campaigns that include executive engagement, thought leadership, direct mail, events, digital and member experiences, etc.Build quarterly and annual marketing plans, manage budgets, and execute on those plans in a collaborative and fast-paced environment.Oversee all aspects of projects, set deadlines, assign responsibilities, and monitor and summarize progress of project, including the management of the creative process with internal and external agencies, and provide feedback based on brand standards.
Collaborate with Business Units
Interact with internal departments and external partners to determine strategy, develop content, and execute result-oriented tactics that positively impact revenue, relationships, and reputation.Lead ongoing account check-ins with business owners, marketing managers, specialists, and creative teams to ensure goals and project plans remain on track, and discuss requirements and modifications as needed.
Measure, Analyze and Share Performance
Create campaign KPIs aligned with member objectives, project plans and marketing goals.Collaborate with digital and business owners to develop metrics including indicators of campaign effectiveness, lead generation, and ROI.Own reporting and analysis to ensure campaigns and projects perform against goals and are optimized.Provide ongoing data and insights on multi-touch campaigns, and a wrap report outlining objectives, KPIs, content utilized and overall performance at the close of each campaign.
Requirements6-10 years marketing and/or communication background, financial industry preferred.Bachelor’s degree in marketing, communications, business administration, or equivalent work experience.Strong project management experience leading the development of content by cross-functional teams.Extensive experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com).In-depth understanding of and experience managing marketing strategies, channels, and operations.Must have excellent leadership, communication, collaboration, analytical and problem-solving skills.Well-organized and detail oriented.Job EnvironmentWe offer a hybrid work environment with a balance of at-home and in-office days that will require close physical proximity to other employees. Some background noise from other employees, copy machine, and telephone calls should be expected.SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.DisclaimerState Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.
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Make sure to apply with all the requested information, as laid out in the job overview below.SECU SENIOR MARKETING MANAGERRole PurposeThe Senior Marketing Manager at SECU will be an integral part of our growing marketing team and will lead the development and execution of strategic marketing campaigns. This position will work with leadership and business owners to promote our brand across marketing channels and educate members on the products, services, and financial education resources that will help them be successful in their financial journey.This role will be essential in identifying and targeting SECU members and working with creative teams to provide consistent and cohesive messaging in digital and traditional marketing channels. Additionally, this position will provide guidance to, and potentially management of Marketing Managers or Specialists in their support of the execution of marketing campaigns.To be successful, candidates must be strategic thought leaders and have a strong project management background with experience leading high-level marketing campaigns. They must be able to set strategic direction and identify clear objectives while understanding the marketing needs of their assigned business units. The Senior Marketing Manager will work to manage content, collateral, and programs to grow awareness and consideration, educate our members, and drive successful marketing campaigns for a variety of business units throughout the credit union.ResponsibilitiesStrategy and Execution
Responsible for building member insight-driven marketing strategies and campaigns for different lines of business.Ideate and execute account-based multi-touch campaigns that include executive engagement, thought leadership, direct mail, events, digital and member experiences, etc.Build quarterly and annual marketing plans, manage budgets, and execute on those plans in a collaborative and fast-paced environment.Oversee all aspects of projects, set deadlines, assign responsibilities, and monitor and summarize progress of project, including the management of the creative process with internal and external agencies, and provide feedback based on brand standards.
Collaborate with Business Units
Interact with internal departments and external partners to determine strategy, develop content, and execute result-oriented tactics that positively impact revenue, relationships, and reputation.Lead ongoing account check-ins with business owners, marketing managers, specialists, and creative teams to ensure goals and project plans remain on track, and discuss requirements and modifications as needed.
Measure, Analyze and Share Performance
Create campaign KPIs aligned with member objectives, project plans and marketing goals.Collaborate with digital and business owners to develop metrics including indicators of campaign effectiveness, lead generation, and ROI.Own reporting and analysis to ensure campaigns and projects perform against goals and are optimized.Provide ongoing data and insights on multi-touch campaigns, and a wrap report outlining objectives, KPIs, content utilized and overall performance at the close of each campaign.
Requirements6-10 years marketing and/or communication background, financial industry preferred.Bachelor’s degree in marketing, communications, business administration, or equivalent work experience.Strong project management experience leading the development of content by cross-functional teams.Extensive experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com).In-depth understanding of and experience managing marketing strategies, channels, and operations.Must have excellent leadership, communication, collaboration, analytical and problem-solving skills.Well-organized and detail oriented.Job EnvironmentWe offer a hybrid work environment with a balance of at-home and in-office days that will require close physical proximity to other employees. Some background noise from other employees, copy machine, and telephone calls should be expected.SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.DisclaimerState Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.
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