Director File
Senior Director, Brand & Performance Media
Director File, Long Island City, New York, United States, 11101
Senior Director, Brand & Performance Media
Benefits
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Pulled from the full job description401(k)Employee discountHealth insurancePaid time offAbout UsDavid Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.Our ValuesAt David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.Job DescriptionDavid Yurman is seeking a leader to join our marketing team as the Sr. Director, Media Investment. This pivotal role offers a unique opportunity to shape the media landscape for an iconic brand, driving brand awareness, engagement, and omni-channel sales with an online and offline global media mix. Key partners for this role include Go-To-Market, Marketing Strategy, Channel + Trade Marketing, Creative and E-Commerce. This role will manage a team of 4 and agency partners.Media Strategy and Planning:Develop and implement innovative and data-driven media strategies to drive brand awareness, engagement, and sales.Collaborate with cross-functional teams to align media initiatives with overall brand and marketing objectives.Stay abreast of industry trends and emerging platforms to ensure David Yurman maintains a cutting-edge media presence.Budget Management:Oversee the budgeting process for media investments, ensuring efficient allocation of resources across various channels.Monitor and optimize campaign performance to maximize ROI and achieve key performance indicators (KPIs).Plan investment in response to Global Marketing Strategy and Product Marketing mix.Agency Partnership:Manage relationships with external media agencies, providing clear direction and feedback to optimize campaign performance.Negotiate contracts, secure favorable rates, and evaluate agency performance against agreed-upon benchmarks.Work with agency leadership and a multidisciplinary agency team to leverage innovative ad products that grow David Yurman’s competitive advantage in the Luxury space.Cross-Channel Integration:Collaborate with go-to-market, creative, marketing strategy and e-commerce teams to ensure seamless integration of media initiatives across channels.Leverage a holistic approach to media planning that includes full-funnel traditional and emerging platforms.Measurement and Analysis:Establish key performance indicators and implement robust measurement strategies to assess the effectiveness of media campaigns.Provide regular reporting and insights to stakeholders, identifying opportunities for optimization and improvement.Own forecast of performance media contribution to DTC e-commerce and retail outlets.Build a strategy for incrementality-first optimization, prioritizing spend to most incremental tactics.Qualifications:Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.8-10 years of experience in media planning and investment, preferably within the luxury or fashion industry or agencies that support luxury brands.Proven track record of developing and executing successful media strategies.Strong analytical skills and the ability to translate data into actionable insights, and forecast business impact.Excellent communication and leadership skills, with the ability to collaborate across departments and manage a team of people leadersIn-depth knowledge of media landscape, trends, and emerging technologies.Location: New York, NYWorking Mode: HybridEstimate Salary Range: $200,000 – $215,000Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.Diversity, Equity & Inclusion at David YurmanAs a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender.Please login to view the seller information.We'd like to show you notifications for the latest posts and updates.
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Benefits
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Pulled from the full job description401(k)Employee discountHealth insurancePaid time offAbout UsDavid Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.Our ValuesAt David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.Job DescriptionDavid Yurman is seeking a leader to join our marketing team as the Sr. Director, Media Investment. This pivotal role offers a unique opportunity to shape the media landscape for an iconic brand, driving brand awareness, engagement, and omni-channel sales with an online and offline global media mix. Key partners for this role include Go-To-Market, Marketing Strategy, Channel + Trade Marketing, Creative and E-Commerce. This role will manage a team of 4 and agency partners.Media Strategy and Planning:Develop and implement innovative and data-driven media strategies to drive brand awareness, engagement, and sales.Collaborate with cross-functional teams to align media initiatives with overall brand and marketing objectives.Stay abreast of industry trends and emerging platforms to ensure David Yurman maintains a cutting-edge media presence.Budget Management:Oversee the budgeting process for media investments, ensuring efficient allocation of resources across various channels.Monitor and optimize campaign performance to maximize ROI and achieve key performance indicators (KPIs).Plan investment in response to Global Marketing Strategy and Product Marketing mix.Agency Partnership:Manage relationships with external media agencies, providing clear direction and feedback to optimize campaign performance.Negotiate contracts, secure favorable rates, and evaluate agency performance against agreed-upon benchmarks.Work with agency leadership and a multidisciplinary agency team to leverage innovative ad products that grow David Yurman’s competitive advantage in the Luxury space.Cross-Channel Integration:Collaborate with go-to-market, creative, marketing strategy and e-commerce teams to ensure seamless integration of media initiatives across channels.Leverage a holistic approach to media planning that includes full-funnel traditional and emerging platforms.Measurement and Analysis:Establish key performance indicators and implement robust measurement strategies to assess the effectiveness of media campaigns.Provide regular reporting and insights to stakeholders, identifying opportunities for optimization and improvement.Own forecast of performance media contribution to DTC e-commerce and retail outlets.Build a strategy for incrementality-first optimization, prioritizing spend to most incremental tactics.Qualifications:Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.8-10 years of experience in media planning and investment, preferably within the luxury or fashion industry or agencies that support luxury brands.Proven track record of developing and executing successful media strategies.Strong analytical skills and the ability to translate data into actionable insights, and forecast business impact.Excellent communication and leadership skills, with the ability to collaborate across departments and manage a team of people leadersIn-depth knowledge of media landscape, trends, and emerging technologies.Location: New York, NYWorking Mode: HybridEstimate Salary Range: $200,000 – $215,000Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.Diversity, Equity & Inclusion at David YurmanAs a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender.Please login to view the seller information.We'd like to show you notifications for the latest posts and updates.
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