Sr. Marketing Specialist_

**Duties & Responsibilities****Demand Generation**+ Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads+ Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community+ Collaborate with Inside Sales to identify and qualify leads to push through sales funnel+ Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met+ Track & measure ROI on all marketing campaigns and activities. Provide regular updates to leadership team as well as recommendations for adjustments**Content & Value Story Creation**+ Manage and create social media content, including targeted sponsored ads+ Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, testing, eblasts, presentations, customer testimonials, and videos+ Build and execute brand strategy to create a unique identity in the construction market**Market Development**+ Communicate and collaborate with sales and leadership team to identify new market potential, including new geographies and vertical markets, that align with the strategic direction of the company to drive brand awareness and education with key targets in the value chain+ Stay abreast on macro-economic updates, as well as our customer/ competitive landscape and share key findings to team**Customer Engagement**+ Discover, plan, evaluate tradeshows, events, lunch & learns, webinars, etc.+ Order & manage promotional items including customer giveaways**Learning & Development**+ Develop an in-depth understanding of our solutions to assist customers in selecting the right solution for the job+ Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain+ Attend approved customer visits, events & tradeshows to better understand customer needs+ Learn & embrace our selling process and CRM (Salesforce)**Required skills:**+ 3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers+ A bachelor’s degree in marketing, business, or related field+ Ability to gain technical knowledge of products and applications+ Experience in strategy development and execution+ Proven ability to drive lead generation & conversion+ Experience in market research to better understand market potential+ Analytical thinker able to create insights & understanding from market data+ Strong team player than can work cooperatively with others to drive results and goals+ Ability to evaluate marketing activities and pivot quickly when needed+ Proficiency in MS Office including Word, Excel, Power Point and Outlook as well as the Adobe suite of products+ Experience with Salesforce CRM+ Consistently demonstrates initiative and a readiness to act on opportunities+ Passionate about continuous learning & growing the business+ Prioritizes effectively and is highly organized+ Excellent written and verbal communication skills+ Ability to travel <20% of time**Preferred Qualifications:**+ Experience in video creation, from storyboarding to shooting and editing+ Construction materials marketing experience a plus+ Experience with branding a plusThis position has two available openings.Salary Range: $80,000 - $86, 000READY TO JOIN A ROCK-SOLID FAMILY?Carmeuse started out as a small family-run business in Belgium.Today it’s a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company’s most treasured resources are its people._Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to_ _hrsupport_ @ _carmeuse.com_ _. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process._**Requisition ID** : 192562