Associate Manager, Content Marketing Services_

**Role Purpose**Supports Field Marketing through execution of Content Marketing Services, including Enhanced Websites, Search Engine Optimization (SEO), Reputation Management, and more.**Key Accountabilities**+ Works collaboratively with internal and external teams, including Field Marketing Advisory Services managers, copywriters, developers, designers and agency partners.+ Executes updates to content and photography on all hotel channels to optimize performance+ Performs keyword research to identify high-value search phrases driving qualified traffic+ Optimizes on-page elements such as title tags and meta descriptions, and executes updates across hotel listing platforms+ Clear understanding of SEO strategy and localization, reviewing content developed by external partners and confirming multiple brands’ tones of voice+ Consistently audit and optimize hotel content across multiple digital platforms+ Maintains editorial calendar, meets deadlines, and provides follow ups as needed+ Understand website performance, and build reports to identify and share optimizations to improve results+ Maintain digital marketing best practices, trends, and tools+ Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics+ Supports development of additional content marketing programs, including social media, PR, Restaurant & Bar Marketing, email marketing, and offer management through omni-channel support.+ Supports strategic recommendations from Advisory Services Managers for hotel participation in each content marketing service.**Key Skills & Experiences**Education –+ Bachelor’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines+ Additional studies and courses desirable i.e. SEO, Project Management, Revenue Management, Hospitality, Distribution, Marketing, etc.Experience –+ 2 - 5 years relevant experience in digital marketing, including website content management, field marketing, channel management, and SEO.+ Travel and/or Hotel Industry experience preferred+ Strong analytical and business acumenTechnical Skills and Knowledge –+ Understanding of hotel industry, particularly in digital marketing+ Knowledge across a wide area of digital content marketing disciplines+ Experience in Adobe Experience Manager (AEM) or other content management system+ Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines+ Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies+ General knowledge of SEO best practices desired+ Ability to perform multiple efforts in a fast paced, high growth environment**_The salary range for this role is $58,834.00 to $90,000.00._** **This is the lowest to highest pay scale** we, in good faith, believe we would pay for this role at the time of this posting. **We may ultimately pay more or less than the** **posted range, and the range may be modified in the future** . An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.**This job is also eligible for bonus pay.At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.You can apply for this role through the link below (or through an internal career site if you are a current employee).Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the lawAt IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.