Logo
IHG

Field Marketing Services Analyst_

IHG, Atlanta, Georgia, United States,


Bringing True Hospitality to the World.We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.We’re growing; grow with us.**Purpose of the role**Responsible for the development, implementation, maintenance and administration of hotel-leveland program-specific reporting and analysis for IHG Field Marketing Services, including execution of reporting needs, data gathering, distribution, analysis and strategic recommendations for internal and external stakeholders.+ Identify and document KPIs for each Field Marketing Service including but not limited to website performance, paid media, search engine optimization, social media and overarching hotel performance.+ Manage and execute extraction of data from various sources and systems. Design, build, distribute reports for hotel meetings, impact reporting and various leadership requirements.+ Review data for accuracy and troubleshoot any errors in reporting, extracting, and warehousing of data; make recommendations and/or initiate correction procedures.+ Design, produce, review and distribute key hotel-, service-specific reports and analysis, as well as ad-hoc reports as requested. Ensure reports are produced in an accurate and timely manner, and closely review all information for accuracy prior to distribution.+ Develop and implement automated reporting and tools.+ Perform hands-on analyses on large volumes of hotel-level participation & performance data.+ Provide training and education to Field Marketing team and other internal partners on reporting structures and data analysis.+ Develop and implement Field Marketing Services Impact Reports and contribute to program’s overarching value proposition for new business development and internal/leadership presentations.+ Maintain and optimize Field Marketing Services program and hotel participation data and manage distribution to various internal teams/systems.+ Actively participate in the development of new services and initiatives to proactively identify supporting data, analysis, trending and reporting and requirements.+ Produce and present executive program impact data and participation summaries for various meetings and presentations to internal & external stakeholders.+ Act as primary reporting liaison for various teams within assigned function, ensuring data integrity and system interface of related programs and reporting tools.+ Align with Global Field Marketing Services teams as appropriate.**Key Collaborative Network****Key Shared Accountabilities**+ Field Marketing Services (AMER & Global)**Key Interfaces**+ Commercial Marketing and Commercial Services Teams, including Revenue Management for Hire+ Global Marketing Shared Services/Marketing Effectiveness+ Data Management+ Analytics and SalesForce Center of Excellence+ Brands Analysts in other departments to align with reporting methodologies, metrics definitions, and best practice.**Educational background**+ Bachelor’s degree in Business, Hospitality, Marketing Analytics or related fields, or an equivalent combination of education and work-related experience.**Critical Experience & Expertise**+ 5-7 years progressive work-related experience with emphasis on hospitality marketing and analytics.+ **To be considered for this position, candidates must possess prior experience in hospitality or hotel marketing teams.****Technical Skills & Knowledge**+ Demonstrated technical aptitude with various computer systems and data including MS Office (Excel and Access), Tableau, Adobe Analytics and SalesForce (or comparable platforms). Advanced Excel skills are a requirement including the use of macros to streamline report-publishing process.+ Demonstrated knowledge of hotel commercial performance and digital performance analysis.+ Demonstrated experience in a decision-support and data warehousing environment.+ Demonstrated project management experience in organizing, planning and executing large-scale projects.+ Demonstrated understanding of business analysis processes and ability to provide strategic insights based on data.+ Demonstrates clear, concise, and effective communication and presentation skills, including the ability to develop impactful data visualizations, present information to various internal and external audiences, and gain buy-in by storytelling through data.+ Demonstrated ability to manage multiple projects simultaneously and efficiently, and to perform concurrent tasks that require technical and functional competence**Owns**+ Position is responsible for understanding general trending and overall interpretation of key data that drives decisions on hotel marketing strategy and leadership direction.+ Responsible for the completion of high priority processes that require a timely and accurate execution.+ Responsible for ensuring the accuracy of data and reporting that drives leadership priorities.Location: RemoteThe salary range for this role is $58,834 to $119,820.This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.**This job is also eligible for bonus pay.We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.You can apply for this role through the link below (or through internal career site if you are a current employee).Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the lawWe’ll reward all your hard work with an excellent salary and benefits – including a great room discount and superb training.Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. We work better together as a team – we trust and support each other, do the right thing, and welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests, and that you are always looking for ways to improve - click here to learn more about us.At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.\#LI-SRD1At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.