IHG
Sr. Manager, Co-Brand Marketing
IHG, Atlanta, Georgia, United States, 30383
Bringing True Hospitality to the World.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.
With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.
We’re growing; grow with us.
Location: Atlanta, GA Hybrid role 3 days in the office/ 2 days remote
Role Purpose
To drive co-brand credit card acquisition and cardholder spend through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging owned and partner channels to deliver against acquisition and spend targets and drive overall IHG One Rewards program engagement while relying on data-driven decisions.
Key Accountabilities
Accountable for delivering relevant partner marekting campaigns - aligning IHG and partner goals - through differentiated strategies, segmentation, A/B test design and measurement to drive co-brand credit card acquisition and cardholder engagement/spend.
Manage day-to-day relationship with Partners and internal teams, including business partners and marketing channel and technology teams. Build strong and trusting relationships across the organization and with the Partner to support overall team objectives.
Manage and develop three (3) direct reports.
Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication programs.
Evaluate pro-forma and post program/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
Facilitate planning conversations with cross functional stakeholders and SMEs to align on and set program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed)
Support new tech/product enhancements and develop strategic marketing plans/roadmaps accordingly.
Key Skills & Experiences
Education
Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Experience
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
Technical Skills & Knowledge
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution across a variety of channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process(es) to build compelling messaging and creative concepts.
Experience with identifying marketing opportunities utilizing first and third party information. Ability to translate observations into findings and business-driven outcomes.
Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude for understanding complex systems.
Ability to manage and develop others.
Understand of relationship dynamics between external partners.
Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.
We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.
The salary range for this role is $58,834 to $125,000.
This is the lowest to highest pay scale , and
we, in good faith, believe we would pay for this role at the time of this posting.
We may ultimately pay more or less than the
posted range, and the range may be modified in the future
. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
**This job is also eligible for bonus pay.
At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.
You can apply for this role through the link below (or through an internal career site if you are a current employee).
Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
#LI-SRD1
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.
With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.
We’re growing; grow with us.
Location: Atlanta, GA Hybrid role 3 days in the office/ 2 days remote
Role Purpose
To drive co-brand credit card acquisition and cardholder spend through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging owned and partner channels to deliver against acquisition and spend targets and drive overall IHG One Rewards program engagement while relying on data-driven decisions.
Key Accountabilities
Accountable for delivering relevant partner marekting campaigns - aligning IHG and partner goals - through differentiated strategies, segmentation, A/B test design and measurement to drive co-brand credit card acquisition and cardholder engagement/spend.
Manage day-to-day relationship with Partners and internal teams, including business partners and marketing channel and technology teams. Build strong and trusting relationships across the organization and with the Partner to support overall team objectives.
Manage and develop three (3) direct reports.
Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication programs.
Evaluate pro-forma and post program/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
Facilitate planning conversations with cross functional stakeholders and SMEs to align on and set program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed)
Support new tech/product enhancements and develop strategic marketing plans/roadmaps accordingly.
Key Skills & Experiences
Education
Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Experience
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
Technical Skills & Knowledge
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution across a variety of channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process(es) to build compelling messaging and creative concepts.
Experience with identifying marketing opportunities utilizing first and third party information. Ability to translate observations into findings and business-driven outcomes.
Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude for understanding complex systems.
Ability to manage and develop others.
Understand of relationship dynamics between external partners.
Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.
We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.
The salary range for this role is $58,834 to $125,000.
This is the lowest to highest pay scale , and
we, in good faith, believe we would pay for this role at the time of this posting.
We may ultimately pay more or less than the
posted range, and the range may be modified in the future
. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
**This job is also eligible for bonus pay.
At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.
You can apply for this role through the link below (or through an internal career site if you are a current employee).
Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
#LI-SRD1
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.