Social Media Manager, GCCI Social Media team: North America_

DescriptionAmazon is seeking a high judgment, well-organized, self-motivated, and creative digital communicator to manage organic social media within Amazon’s communications organization.The Global Social Media team oversees dozens of Amazon social accounts across the world on Instagram, Facebook, X, TikTok, and LinkedIn. This role is on the Seattle-based North America team, which manages the "flagship" @Amazon handles (plus a few others). As a social media manager, you will plan and execute engaging, informative, entertaining, and community-building social content to strengthen Amazon’s corporate reputation by communicating business priorities to customers. This involves working closely with PR teams on topics as diverse as retail, artificial intelligence, sustainability, entertainment, and many more – to drive impressions, engagements, and follower growth. At the same time, you’ll measure performance, set benchmarks, and continue optimizing channels through data and insights.This position is based at our Seattle, WA headquarters.As a successful candidate, you'll have a proven track record of rolling up your sleeves to strategize and execute bar-raising social content with data-driven, measurable results. You should live and breathe social, meaning you’re familiar with the full spectrum of social formats (text-only, photos, short- and long-form video, animations, memes, etc.) and tactics (creators/influencers, partnerships, community management, issues management, etc.). You should also have an intimate understanding of the current digital/social media landscape, be a strategic thinker, goal oriented, and enjoy working in a fast-paced, start-up culture. This is a role that requires both strong creative and analytical chops – on a team that works hard and has fun.Key job responsibilities• Content Ownership: Conceptualize and execute best-in-class social content – using a range of formats and tactics – that’s driven by customer obsession, audience insights, social trends, and the public environment.• Content Strategy: Ensure Amazon’s social content supports business goals in a creative, socially native way.• Social Series Development: Develop and execute content series across Amazon’s verticals and priorities (e.g., sustainability, devices, entertainment, AWS, etc.).• Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.• Platforms: Stay on top of the latest trends and developments across all social media platforms, while making sure content is tailored to the audiences and nuances of specific channels.• Social tactics: Use influencers, partnerships, collaborations, and other tactics to drive business goals and content performance.• Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.Basic Qualifications- 5+ years of digital communications and social media experience.- Experience working in large organizations with multiple teams and business lines.- Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.- Experience with social media content management, scheduling, and listening software such as Sprinklr or Brandwatch.- Experience using social analytics tools, leveraging data/insights to inform content development.- Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools.Preferred Qualifications- Experience in both corporate and agency settings.- Bachelor’s degree in a related field such as communications or journalism.- Experience managing agencies.- Big and creative thinking with the ability to translate business priorities into great social content.- Ability to analyze and synthesize data with extreme attention to detail.- Strong judgment, particularly under tight deadlines and pressure.- Ability to deal with complexity and ambiguity.- Exceptional verbal and written communication skills.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.