Social Analytics Manager, Global Social Media, Communications_

DescriptionAmazon is seeking an experienced Social Analytics Manager to join the communications org’s social media team and help unlock insights that drive strategic business decisions. Working cross-functionally with internal and external stakeholders, this role will balance effective program management with day-to-day ownership of social data to drive insights and actions. The successful candidate will lead the global social analytics and research work to help refine the key audiences we communicate with, assess and continuously audit our social media presence globally, support the creation of programs to best reach and engage key audiences, and measure success in our mission to strengthen Amazon’s reputation.You are a builder who is at your best when distilling complex strategies into distinct and clear milestones. You are a natural analyst, detail oriented, and possess expertise in social media analysis with a passion for delivering actionable insights to key stakeholders. The ideal candidate knows and loves working with business intelligence and social analytics tools (e.g., Excel, Tableau, Sprinklr, Brandwatch), and can partner with business leaders to deep-dive into data to solve complex business problems. The ideal candidate also understands social media and can combine good judgment with data to help guide content/channel strategy. You are analytical, organized, curious, and work backwards from the business problem. Cross-team coordination, project management, and strong writing skills are essential. This role reports into the Head of Social Communications.Key job responsibilities- Own and evolve global measurement framework for social media performance across 30+ social accounts in nine countries across North America, Europe, and APAC. Ensure measurement and reporting consistency among the team.- Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project, often from scratch but also leveraging existing research from partner teams.- Manage the team’s goal setting and tracking program, and present results to senior leaders.- Counsel social media managers on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.- Lead social listening efforts to better understand our audiences and key communications topics, e.g., generative AI, sustainability.- Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.- Manage the team’s data agency, and liaise with the organization’s in-house operations and technology function.- Be resourceful and creative to overcome obstacles and turn challenges into opportunities.Basic Qualifications- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience with all platform features and APIs within Instagram, Facebook, X, LinkedIn, TikTok, and other social channels, and social media tools (i.e., Sprinklr, Brandwatch)Preferred Qualifications- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience with marketing strategies in online and mobile channels- Have worked/supported multiple global marketsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.