Elsevier
Manager, Customer Engagement Marketing
Elsevier, Cambridge, Massachusetts, us, 02140
Manager, Customer Engagement Marketing
Are you a dynamic marketing professional with a passion for driving impactful initiatives?
Do you enjoy fostering innovation, promoting collaboration, and enriching customer experiences?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
You'll shape our marketing strategy and execute impactful programs for solutions within our Analytics, Life Sciences, and Engineering product portfolios. Working with the Customer Engagement Senior Marketing team lead and the Audience marketing team, you'll ensure campaign and program alignment with each product's yearly objectives and initiatives. Your role involves maintaining regular communication with regional teams to support their efforts in leveraging campaigns within their regions.
Responsibilities
Leading the Customer Engagement marketing programs for our SciVal, Reaxys, and Engineering products, in support of our marketing objectives.Identifying and testing new approaches to drive innovation in our marketing efforts across paid, earned, and owned channels.Developing programs to support customer retention. Identifying cross-sell and up-sell opportunities and implementing campaigns to drive lead generation throughout the post-sales customer journey.Demonstrating creativity and critical thinking in managing large projects, showcasing the ability to break down complex tasks into manageable components.Looking for opportunities to align goals and working in partnership with Customer Success and Regional Marketing.Leveraging customer stories, thought leadership content, and interactive community groups to create a robust engagement ecosystemImplementing automation strategies to streamline processes and enhance customer experiences to increase NPS.Requirements
Have proven marketing experience in an agency or in-house, demonstrating a comprehensive understanding of the customer journey.Have skills in project and stakeholder management to deliver impactful results in a matrixed organization.Be adept at analyzing data to make evidence-based decisions, ensuring continuous improvement in marketing activities and outcomes.Have excellent relationship-building skills with verbal, written, and interpersonal communication abilities, fostering effective collaboration.Have practical experience in digital program development, community building, or a customer-facing role in sales, demonstrating adaptability and versatility.Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefitsRetirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Salary Range
To be added when data can be disclosed.
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
Are you a dynamic marketing professional with a passion for driving impactful initiatives?
Do you enjoy fostering innovation, promoting collaboration, and enriching customer experiences?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
You'll shape our marketing strategy and execute impactful programs for solutions within our Analytics, Life Sciences, and Engineering product portfolios. Working with the Customer Engagement Senior Marketing team lead and the Audience marketing team, you'll ensure campaign and program alignment with each product's yearly objectives and initiatives. Your role involves maintaining regular communication with regional teams to support their efforts in leveraging campaigns within their regions.
Responsibilities
Leading the Customer Engagement marketing programs for our SciVal, Reaxys, and Engineering products, in support of our marketing objectives.Identifying and testing new approaches to drive innovation in our marketing efforts across paid, earned, and owned channels.Developing programs to support customer retention. Identifying cross-sell and up-sell opportunities and implementing campaigns to drive lead generation throughout the post-sales customer journey.Demonstrating creativity and critical thinking in managing large projects, showcasing the ability to break down complex tasks into manageable components.Looking for opportunities to align goals and working in partnership with Customer Success and Regional Marketing.Leveraging customer stories, thought leadership content, and interactive community groups to create a robust engagement ecosystemImplementing automation strategies to streamline processes and enhance customer experiences to increase NPS.Requirements
Have proven marketing experience in an agency or in-house, demonstrating a comprehensive understanding of the customer journey.Have skills in project and stakeholder management to deliver impactful results in a matrixed organization.Be adept at analyzing data to make evidence-based decisions, ensuring continuous improvement in marketing activities and outcomes.Have excellent relationship-building skills with verbal, written, and interpersonal communication abilities, fostering effective collaboration.Have practical experience in digital program development, community building, or a customer-facing role in sales, demonstrating adaptability and versatility.Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefitsRetirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Salary Range
To be added when data can be disclosed.
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.