Whitaker Bank
MARKETING COORDINATOR
Whitaker Bank, Lexington, Kentucky, us, 40598
WHITAKER BANK, INC.
POSITION DESCRIPTION
SUMMARY
The Marketing Coordinator will support the day-to-day operations and functions of the Marketing Department.
ESSENTIAL DUTIESWork with Marketing Director to develop and maintain social media calendar across multiple channels. Monitor brand on social media platforms. Execute social media campaigns to enhance content reach and maintain a consistent online presenceDevelop and curate engaging content for social media platforms; collaborate with Graphic Designer as neededMaintain brand voice standards across all platformsUpdate content on company website as neededAssist in coordinating content creation and other marketing projects from inception to completion, ensuring they align with brand standardsAttend company event activations as needed to support brand activationResearch, gather pricing, and provide recommendations on branded promotional items, event activation items, etc.Collaborate with marketing team to plan and execute on site event activationsManage administrative functions such as organizing meetings, maintaining project schedules, and coordinating with external vendors to ensure smooth and efficient campaign executionMonitor/track industry trends and competitors, collect and file content, creative and other information about the industry and competitors, in all forms of media. Provide reporting on industry trends and competitor activity.Follow and provide ideas for appropriate processes and systems to ensure work is created, updated, maintained, and completed effectively and efficiently.Treat people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.You are to conduct yourself as professional and as a bank representative while at work and in public.Demonstrate knowledge of and adherence to Equal Employment Opportunity (EEO) policy; shows respect and sensitivity for cultural differences.Assure compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules, and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.Complete administrative tasks correctly and on time; supports the Bank’s goals and values; benefits the Bank through outside activitiesPerform the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations, and orders issued pursuant to the OSHA Act of 1970, which are applicable to one’s own actions and conduct.
REQUIRED EXPERIENCE AND SKILLS1-3 years experience in advertising, communications, or closely related fieldsDegree in marketing, integrated strategic communications, graphic design, etc.Fluent in social media platforms (Facebook, Instagram, LinkedIn, Meta Business)Experience working event activations preferredProficiency in Microsoft Office SuiteExperience in Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat)Photography skills highly preferredOrganized with a strong attention to detailExcellent verbal and written communication skillsDigital advertising knowledgeAbility to work independently on assignments, as well as work collaboratively as part of a team.
SECONDARY DUTIES
The position of Marketing Director performs duties specific to the position and other functions as assigned.
SUPERVISORY RESPONSIBILITY
The position of Marketing Coordinator is not responsible for the supervision of anyone in the Marketing Department .
ENVIRONMENT AND PHYSICAL ACTIVITY
The incumbent is in a non-confined office type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle approximately
10 percent
of the time, which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to
25
pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
The incumbent for this position may operate any or all of the following: telephone, smart phone, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, scanning equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer, tablet, printers, or other equipment as directed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MENTAL DEMANDS
The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions.
Management reserves the right to change this job description at any time according to business needs.
POSITION DESCRIPTION
SUMMARY
The Marketing Coordinator will support the day-to-day operations and functions of the Marketing Department.
ESSENTIAL DUTIESWork with Marketing Director to develop and maintain social media calendar across multiple channels. Monitor brand on social media platforms. Execute social media campaigns to enhance content reach and maintain a consistent online presenceDevelop and curate engaging content for social media platforms; collaborate with Graphic Designer as neededMaintain brand voice standards across all platformsUpdate content on company website as neededAssist in coordinating content creation and other marketing projects from inception to completion, ensuring they align with brand standardsAttend company event activations as needed to support brand activationResearch, gather pricing, and provide recommendations on branded promotional items, event activation items, etc.Collaborate with marketing team to plan and execute on site event activationsManage administrative functions such as organizing meetings, maintaining project schedules, and coordinating with external vendors to ensure smooth and efficient campaign executionMonitor/track industry trends and competitors, collect and file content, creative and other information about the industry and competitors, in all forms of media. Provide reporting on industry trends and competitor activity.Follow and provide ideas for appropriate processes and systems to ensure work is created, updated, maintained, and completed effectively and efficiently.Treat people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.You are to conduct yourself as professional and as a bank representative while at work and in public.Demonstrate knowledge of and adherence to Equal Employment Opportunity (EEO) policy; shows respect and sensitivity for cultural differences.Assure compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules, and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.Complete administrative tasks correctly and on time; supports the Bank’s goals and values; benefits the Bank through outside activitiesPerform the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations, and orders issued pursuant to the OSHA Act of 1970, which are applicable to one’s own actions and conduct.
REQUIRED EXPERIENCE AND SKILLS1-3 years experience in advertising, communications, or closely related fieldsDegree in marketing, integrated strategic communications, graphic design, etc.Fluent in social media platforms (Facebook, Instagram, LinkedIn, Meta Business)Experience working event activations preferredProficiency in Microsoft Office SuiteExperience in Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat)Photography skills highly preferredOrganized with a strong attention to detailExcellent verbal and written communication skillsDigital advertising knowledgeAbility to work independently on assignments, as well as work collaboratively as part of a team.
SECONDARY DUTIES
The position of Marketing Director performs duties specific to the position and other functions as assigned.
SUPERVISORY RESPONSIBILITY
The position of Marketing Coordinator is not responsible for the supervision of anyone in the Marketing Department .
ENVIRONMENT AND PHYSICAL ACTIVITY
The incumbent is in a non-confined office type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle approximately
10 percent
of the time, which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to
25
pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
The incumbent for this position may operate any or all of the following: telephone, smart phone, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, scanning equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer, tablet, printers, or other equipment as directed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MENTAL DEMANDS
The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions.
Management reserves the right to change this job description at any time according to business needs.