Amazon
Global Head of Content Marketing, Startup, Small Business, and ISV Marketing, IS
Amazon, Austin, Texas, us, 78716
DESCRIPTION
Find out more about this role by reading the information below, then apply to be considered.
We're looking for a Global Head of Content Marketing to spearhead the development and execution of a comprehensive content strategy that resonates with our diverse audiences. From thought-provoking articles and engaging social media campaigns to inspirational videos and technical deep dives, you and your team of content creators, journalists, and social media experts will craft compelling narratives that inform, educate, and consistently raise the bar for our customers.
Success in this role requires the ability to earn trust with stakeholder teams (e.g. product marketing, PR, developer relations) in a large, matrixed organization, navigate within ever-evolving, ambiguous contexts, and deliver results against tight timelines.
Key job responsibilitiesEstablish a customer-obsessed, multi-year content marketing and messaging strategy across Startup, ISV, and Small Business.Manage and coach a high-performing team and empower them to push boundaries.Collaborate with product marketing, global campaigns, PR, developer relations, and field marketing teams to align content initiatives, ensuring seamless integration and amplification of messaging, in line with your overarching content strategy.Leverage data and analytics to continuously measure and optimize content performance against goals, refining strategies and identifying opportunities for innovation and improvement.Establish and maintain content governance frameworks, ensuring brand consistency, compliance, and adherence to best practices across multiple channels and platforms.Identify and leverage operational efficiencies across the content creation lifecycle, including agency and workflow consolidation.Create a centralized mechanism to inform stakeholders of asset delivery, manage trade-offs, and enable easy access to content for stakeholders.Drive operational efficiency through budget oversight, agency management, localization management, and the use of Generative AI.Create and reinforce content marketing best practices to deliver bar-raising content quality.Work with segment leadership across field-marketing teams to ensure content programs align with the delivery of segment goals.
BASIC QUALIFICATIONS10+ years of professional non-internship marketing experienceExperience managing teamsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONSExperience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid socialExperience leading across multiple locales
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.#J-18808-Ljbffr
Find out more about this role by reading the information below, then apply to be considered.
We're looking for a Global Head of Content Marketing to spearhead the development and execution of a comprehensive content strategy that resonates with our diverse audiences. From thought-provoking articles and engaging social media campaigns to inspirational videos and technical deep dives, you and your team of content creators, journalists, and social media experts will craft compelling narratives that inform, educate, and consistently raise the bar for our customers.
Success in this role requires the ability to earn trust with stakeholder teams (e.g. product marketing, PR, developer relations) in a large, matrixed organization, navigate within ever-evolving, ambiguous contexts, and deliver results against tight timelines.
Key job responsibilitiesEstablish a customer-obsessed, multi-year content marketing and messaging strategy across Startup, ISV, and Small Business.Manage and coach a high-performing team and empower them to push boundaries.Collaborate with product marketing, global campaigns, PR, developer relations, and field marketing teams to align content initiatives, ensuring seamless integration and amplification of messaging, in line with your overarching content strategy.Leverage data and analytics to continuously measure and optimize content performance against goals, refining strategies and identifying opportunities for innovation and improvement.Establish and maintain content governance frameworks, ensuring brand consistency, compliance, and adherence to best practices across multiple channels and platforms.Identify and leverage operational efficiencies across the content creation lifecycle, including agency and workflow consolidation.Create a centralized mechanism to inform stakeholders of asset delivery, manage trade-offs, and enable easy access to content for stakeholders.Drive operational efficiency through budget oversight, agency management, localization management, and the use of Generative AI.Create and reinforce content marketing best practices to deliver bar-raising content quality.Work with segment leadership across field-marketing teams to ensure content programs align with the delivery of segment goals.
BASIC QUALIFICATIONS10+ years of professional non-internship marketing experienceExperience managing teamsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONSExperience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid socialExperience leading across multiple locales
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.#J-18808-Ljbffr