General Motors
Senior Program Manager- Marketing Measurement
General Motors, Mountain View, California, us, 94039
Remote OR Hybrid , reporting where work can/needs to be performed / collaboration should happen. If the person lives within 50 miles of such a location, they are expected to come in three times a week. If they do not live within 50 miles of any of those locations, they don’t need to report in.
All potential applicants are encouraged to scroll through and read the complete job description before applying.This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum.The Role:The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals. The individual will work as a member of a multi-disciplinary team of various experience levels that will be driving solution design, development, and deployment of analytic models in support of business-facing analytic groups. The team is responsible for both advanced analytics strategy and applied, project-based solutions, focusing on the company’s most critical business areas.As the Senior Program Manager- Marketing Measurement, this individual will lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations for budget optimization. This individual possesses a deep understanding of the economics of media channels (i.e., TV, Streaming, Display, Paid Search, Paid Social, etc.), marketing analytics, and measurement.This person will work cross-functionally and collaboratively to provide actionable attribution insights to the enterprise business marketing teams. They will also oversee and assist in the development of brand strategists, reviewing and providing feedback on stakeholder deliverables. The team is focused on delivering a future-focused, internally managed MMM solution for our marketing teams.What You'll Do:Lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations on how to optimize budget.
Media planning: Advise media planning using optimization platforms to adjust media mix to efficiently achieve business objectives; build cost-benefit analysis for non-media marketing investments like Sponsorships, Events, or Product Placement opportunities.
Media analysis & optimization: Analyze prior period media investment’s ROI, influence on sales, and identify opportunities for improvement; monitor in-market media performance identify optimization opportunities.
Elevate MMM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
Help businesses establish measurement goals and chart a route to activate those goals.
Partner with data scientists to ensure data quality and accuracy.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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All potential applicants are encouraged to scroll through and read the complete job description before applying.This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum.The Role:The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals. The individual will work as a member of a multi-disciplinary team of various experience levels that will be driving solution design, development, and deployment of analytic models in support of business-facing analytic groups. The team is responsible for both advanced analytics strategy and applied, project-based solutions, focusing on the company’s most critical business areas.As the Senior Program Manager- Marketing Measurement, this individual will lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations for budget optimization. This individual possesses a deep understanding of the economics of media channels (i.e., TV, Streaming, Display, Paid Search, Paid Social, etc.), marketing analytics, and measurement.This person will work cross-functionally and collaboratively to provide actionable attribution insights to the enterprise business marketing teams. They will also oversee and assist in the development of brand strategists, reviewing and providing feedback on stakeholder deliverables. The team is focused on delivering a future-focused, internally managed MMM solution for our marketing teams.What You'll Do:Lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations on how to optimize budget.
Media planning: Advise media planning using optimization platforms to adjust media mix to efficiently achieve business objectives; build cost-benefit analysis for non-media marketing investments like Sponsorships, Events, or Product Placement opportunities.
Media analysis & optimization: Analyze prior period media investment’s ROI, influence on sales, and identify opportunities for improvement; monitor in-market media performance identify optimization opportunities.
Elevate MMM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
Help businesses establish measurement goals and chart a route to activate those goals.
Partner with data scientists to ensure data quality and accuracy.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
#J-18808-Ljbffr