Philanthropy Northwest
Assistant Vice President for Development Marketing and Communications
Philanthropy Northwest, Seattle, Washington, us, 98127
Assistant Vice President for Development Marketing and Communications At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world’s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions.The passionate, 79-person team at UW Medicine Advancement works collaboratively to connect donors with meaningful opportunities to enhance patient care, expand educational opportunities and advance research at UW Medicine. In the 2023 fiscal year, UW Medicine Advancement raised $268 million in gifts and private grants (43 percent of the University of Washington’s total) from over 16,000 donors to support the mission of UW Medicine.Role Responsibilities:The
Assistant Vice President for Development Marketing and Communications (AVP)
is responsible for leading and integrating the functions that build and enhance the reputation of UW Medicine. The AVP will focus on strengthening relationships with donors, friends, volunteers, alumni, and the general public to increase philanthropic support for UW Medicine. This position will be a driving force as UW Medicine Advancement prepares to launch its next campaign while ensuring alignment with UW Medicine and University of Washington brand and organizational goals.The AVP will serve as a collaborator and confident advisor to UW Medicine Advancement’s Chief Advancement Officer/Vice President for Medical Affairs and three Associate Vice Presidents; UW Medicine’s Chief Communications Officer and several leaders in that department, CEO/Executive Vice President for Medical Affairs and Dean of the School of Medicine; as well as University and University Advancement leaders, academic leaders, volunteers, and other advancement staff to plan, administer, and direct the communications and special events activities that support fundraising and future fundraising campaigns.This position will be a key leader on the UW Medicine Advancement team in driving strategic communications and events that cultivate and steward donors and prospective donors across the integrated clinical, research and learning health system with a single mission to improve the health of the public.The AVP will lead efforts of the UW Medicine Advancement Communications teams (Digital Engagement, Brand and Creative and Strategic Communications teams) to develop strategic communications to help ensure overall fundraising success. They will oversee the efforts of the UW Medicine Advancement Events team to provide strategic direction and leadership for UW Medicine’s special events, with the goal of creating inspiring and meaningful experiences that cultivate and steward donors and prospective donors and showcase the impact of philanthropic giving at UW Medicine.The AVP will assist in the creation, dissemination and adaptation of UW Medicine Advancement’s brand and messaging platform for current and future giving priorities, including for the future fundraising campaign. They will develop and lead a comprehensive donor, prospective donor, and alumni engagement plan in partnership with UW Medicine Advancement fundraisers and alumni staff that incorporates innovative and measurable strategies and tactics across multiple programs and functions.They will foster a culture of collaboration and open communication across functions and teams at UW Medicine Advancement in order to support and inform one another’s work, as well as to support the work and goals of the fundraising teams. They will develop successful partnerships with UW Medicine Strategic Marketing & Communications and University Marketing and Communications in order to maximize opportunities for partnership. They will partner with the Assistant Vice President for Campaign for UW Medicine to develop an engagement plan that drives philanthropy for campaign priorities.DUTIES AND RESPONSIBILITIESStrategy (40%)
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.• Set and oversee the implementation of the strategic communications and events direction for UW Medicine Advancement’s priorities and fundraising initiatives.• In partnership with UW Medicine Advancement’s leadership, create and set communications and events strategies and tactics for a multi-year, multi-faceted approach to fundraising.• Develop and implement campaign communications and events strategies to support campaign priorities across the UW Medicine integrated health system.• Develop and execute advancement marketing strategies that support a culture of philanthropy in alignment with state and federal (HIPAA) privacy regulations.• Represent UW Medicine Advancement on various marketing and communications committees, as well as with partner organizations.• Keep up to date with the latest trends in Advancement marketing and communications.• Understand and apply metrics and key performance indicators to demonstrate ROI of communications and events.Communications (30%)• Provide leadership and oversight of the UW Medicine Advancement Strategic Communications team, Brand and Creative team, and Digital Engagement team.• Work with UW and UW Medicine colleagues to ensure compliance with applicable brand standards.• Implement and oversee the communications plan for UW Medicine Advancement’s next comprehensive fundraising campaign.• Partner with UW Medicine Advancement senior leadership to facilitate the creation of campaign case statements and proposals.Special Events (30%)• Provide leadership and oversight for the team that implements UW Medicine Advancement and UW Medicine Alumni special events — 50+ events each year.• Ensure that special events directly support and generate visibility for fundraising priorities.• Develop and implement events that align with fundraising and campaign priorities.CONDITIONS OF EMPLOYMENTThis individual will be responsible for events outside the regular business day on a regular basis. Some evening and weekend work is required. The successful candidate will be expected to have regular, reliable transportation for local travel and be willing to travel when necessary.SUPERVISORY RESPONSIBILITIESThe AVP supervises four teams of diverse programmatic staff, with 15 total staff members. The AVP has three direct reports, including the Senior Director for Engagement and Communications, the Director of Strategic Communications, and the Associate Director of Brand and Creative.CANDIDATE QUALIFICATIONS:MINIMUM REQUIREMENTS• Bachelor’s degree in any field or an equivalent combination of education and experience.• Ten or more years of progressively responsible experience in non-profit or institutional advancement, marketing and public relations, or a related field.ADDITIONAL REQUIREMENTS• Excellent oral and written communication skills.• Values the UW’s commitment to inclusiveness and UW Medicine’s commitment to becoming an anti-racist organization.• Knowledge and experience with fundraising principles as well as marketing principles and industry trends.• Proven ability to work with a variety of constituents with unique objectives.DESIRED QUALIFICATIONS• Experience in a fundraising or development setting in healthcare and/or higher education.• Experience leading the communications and engagement plan of a campaign, preferably in an academic medicine setting.
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Assistant Vice President for Development Marketing and Communications (AVP)
is responsible for leading and integrating the functions that build and enhance the reputation of UW Medicine. The AVP will focus on strengthening relationships with donors, friends, volunteers, alumni, and the general public to increase philanthropic support for UW Medicine. This position will be a driving force as UW Medicine Advancement prepares to launch its next campaign while ensuring alignment with UW Medicine and University of Washington brand and organizational goals.The AVP will serve as a collaborator and confident advisor to UW Medicine Advancement’s Chief Advancement Officer/Vice President for Medical Affairs and three Associate Vice Presidents; UW Medicine’s Chief Communications Officer and several leaders in that department, CEO/Executive Vice President for Medical Affairs and Dean of the School of Medicine; as well as University and University Advancement leaders, academic leaders, volunteers, and other advancement staff to plan, administer, and direct the communications and special events activities that support fundraising and future fundraising campaigns.This position will be a key leader on the UW Medicine Advancement team in driving strategic communications and events that cultivate and steward donors and prospective donors across the integrated clinical, research and learning health system with a single mission to improve the health of the public.The AVP will lead efforts of the UW Medicine Advancement Communications teams (Digital Engagement, Brand and Creative and Strategic Communications teams) to develop strategic communications to help ensure overall fundraising success. They will oversee the efforts of the UW Medicine Advancement Events team to provide strategic direction and leadership for UW Medicine’s special events, with the goal of creating inspiring and meaningful experiences that cultivate and steward donors and prospective donors and showcase the impact of philanthropic giving at UW Medicine.The AVP will assist in the creation, dissemination and adaptation of UW Medicine Advancement’s brand and messaging platform for current and future giving priorities, including for the future fundraising campaign. They will develop and lead a comprehensive donor, prospective donor, and alumni engagement plan in partnership with UW Medicine Advancement fundraisers and alumni staff that incorporates innovative and measurable strategies and tactics across multiple programs and functions.They will foster a culture of collaboration and open communication across functions and teams at UW Medicine Advancement in order to support and inform one another’s work, as well as to support the work and goals of the fundraising teams. They will develop successful partnerships with UW Medicine Strategic Marketing & Communications and University Marketing and Communications in order to maximize opportunities for partnership. They will partner with the Assistant Vice President for Campaign for UW Medicine to develop an engagement plan that drives philanthropy for campaign priorities.DUTIES AND RESPONSIBILITIESStrategy (40%)
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.• Set and oversee the implementation of the strategic communications and events direction for UW Medicine Advancement’s priorities and fundraising initiatives.• In partnership with UW Medicine Advancement’s leadership, create and set communications and events strategies and tactics for a multi-year, multi-faceted approach to fundraising.• Develop and implement campaign communications and events strategies to support campaign priorities across the UW Medicine integrated health system.• Develop and execute advancement marketing strategies that support a culture of philanthropy in alignment with state and federal (HIPAA) privacy regulations.• Represent UW Medicine Advancement on various marketing and communications committees, as well as with partner organizations.• Keep up to date with the latest trends in Advancement marketing and communications.• Understand and apply metrics and key performance indicators to demonstrate ROI of communications and events.Communications (30%)• Provide leadership and oversight of the UW Medicine Advancement Strategic Communications team, Brand and Creative team, and Digital Engagement team.• Work with UW and UW Medicine colleagues to ensure compliance with applicable brand standards.• Implement and oversee the communications plan for UW Medicine Advancement’s next comprehensive fundraising campaign.• Partner with UW Medicine Advancement senior leadership to facilitate the creation of campaign case statements and proposals.Special Events (30%)• Provide leadership and oversight for the team that implements UW Medicine Advancement and UW Medicine Alumni special events — 50+ events each year.• Ensure that special events directly support and generate visibility for fundraising priorities.• Develop and implement events that align with fundraising and campaign priorities.CONDITIONS OF EMPLOYMENTThis individual will be responsible for events outside the regular business day on a regular basis. Some evening and weekend work is required. The successful candidate will be expected to have regular, reliable transportation for local travel and be willing to travel when necessary.SUPERVISORY RESPONSIBILITIESThe AVP supervises four teams of diverse programmatic staff, with 15 total staff members. The AVP has three direct reports, including the Senior Director for Engagement and Communications, the Director of Strategic Communications, and the Associate Director of Brand and Creative.CANDIDATE QUALIFICATIONS:MINIMUM REQUIREMENTS• Bachelor’s degree in any field or an equivalent combination of education and experience.• Ten or more years of progressively responsible experience in non-profit or institutional advancement, marketing and public relations, or a related field.ADDITIONAL REQUIREMENTS• Excellent oral and written communication skills.• Values the UW’s commitment to inclusiveness and UW Medicine’s commitment to becoming an anti-racist organization.• Knowledge and experience with fundraising principles as well as marketing principles and industry trends.• Proven ability to work with a variety of constituents with unique objectives.DESIRED QUALIFICATIONS• Experience in a fundraising or development setting in healthcare and/or higher education.• Experience leading the communications and engagement plan of a campaign, preferably in an academic medicine setting.
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