Senior Director, Social Media, Celebrity & Influencer Engagement Strategy

Summary:The ASPCA Communications Department is a passionate, collaborative team responsible for leveraging various communications channels to further the organization's mission of preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.The ASPCA's social media channels are a powerful engagement tool for raising awareness about the ASPCA's brand and lifesaving work among a strong supporter base with potential reach to new supporters and external audiences. Under the direction of the Vice President of External Communications and other senior leaders in the Communications department, the Senior Director, Social Media and Online Influencer Engagement Strategy will develop and guide the ASPCA's social media communications strategy to promote, enhance, and protect the organization's brand reputation online.This role will oversee the strategy and planning for paid and organic social media efforts for the ASPCA and ASPCApro channels, as well as online influencer engagement. Overseeing a team of five, this role will collaborate with program partners, ASPCA leadership, and outside vendors to develop effective social media strategies in support of priority campaigns and initiatives, fundraising efforts, while also helping to drive digital marketing strategies to reach a target growth audience.This is a hybrid on-site/remote position that will report at least 1 day per week to our 8th Avenue office in New York City.Responsibilities:Responsibilities include but are not limited to:Organic Social Media Strategy, Paid Social Media Strategy, and Influencer Strategy (40%)Collaborate closely with senior leaders across Communications and Development teams to develop and execute on social media channel strategy and goals.Work closely and collaboratively with other marketing and communications functions to develop social media concepts and content that are fully integrated with other communications efforts.Conceptualize big ideas that have potential to create a major impact in traditional and social media.Develop event and campaign ideas with the purpose of generating social and traditional media traction around key programmatic issues.Establish partnerships and collaboration opportunities with technology and social media companies to elevate the ASPCA's work.Collaborate with Talent Engagement Specialist and members of the Media & Comms team to develop compelling asks for online influencers.Identify creative ways to leverage relationships with key influencers, bloggers, and media contacts.Monitor social media trends and provide thought leadership in the social media space.Oversee analytics reports of paid and organic efforts to track the success of social media campaigns.Crisis Communication (30%)Oversee strategies and recommendations related to social media monitoring and crisis communications.Identify potential problems on social media and escalate when necessary.Collaborate with relevant communications stakeholders to stay on top of issues and ensure appropriate messaging and response.Team Management (20%)Oversee a team of 4-5 social media specialists, providing effective coaching and mentorship.Work with team members to identify professional development opportunities.Review all paid social media campaigns and reports, providing counsel and guidance.Project Management and Cross-Departmental Collaboration (10%)Provide leadership on major projects and campaigns, encouraging inter-departmental collaboration.Cultivate strong, positive working relationships with experts from ASPCA's major program areas.Guide strategy to leverage innovative and effective social media tactics.Exemplifies the ASPCA's Core Values:Commitment and dedication to improving the lives of animals.Ownership and responsibility for outcomes.Belief in teamwork and collaboration.Seeking to elevate others and reimagine what is possible.Focus on impact, specifically making change for animals.Qualifications:Outstanding leadership and critical thinking skills.Ability to bring teams together toward a common goal.Superior communication skills.Strong social media monitoring and analytics skills.Excellent writing, proofreading, and editing skills.Strong project management skills.Strong knowledge and experience in all social media platforms.Strong crisis communications and public relations skills.Strong supervisory and mentorship skills.Ability to travel for business a few times a year.Ability to meet deadlines and work quickly under pressure.Strong interpersonal skills.Demonstrated ability to work with a high degree of autonomy and accountability.Can work with a remote supervisor.Compensation & Benefits:Starting pay for the successful applicant will depend on a variety of factors. The target hiring range is $150,000 - $160,000 annually.Stay Connected - Join Our Talent CommunityIf you are interested in joining our team but do not see a position listed that fits your experience or interests, please visit our website to join our Talent Community and stay connected to future opportunities with the ASPCA.Language:English (Required)Education and Work Experience:High School Diploma (Required) Experience using Facebook Business Manager, Sprout Social, and similar social media management and analytics platforms. Minimum of 3 years prior supervisory or management experience, Minimum of 3 years work experience conducting paid social media campaigns across different channels, Minimum of 7 years work experience in Social Media Marketing.Our EEO Policy:The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws.ASPCA is an Equal Opportunity Employer (M/F/D/V).About Us:

Apply fast, check the full description by scrolling below to find out the full requirements for this role.The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law.

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