Client Marketing Manager_

**The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.**Need Help? (rainshark.com/bbandt/careers-site-faq)_If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (careers@truist.com?subject=Accommodation%20request)__(accommodation requests only; other inquiries won't receive a response)._**Regular or Temporary:**Regular**Language Fluency:** English (Required)**Work Shift:**1st shift (United States of America)**Please review the following job description:**This role will be office-centric (4 days/week in office, 1 day flexible) working out of either our Charlotte or Atlanta offices.The Performance Marketing and Personalization team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences. The Client Marketing Personalization Manager will be responsible for leading the development and socialization of critical, cross-channel experiences that match clients to integrated solutions based on where they are in their relationship lifecycle -- leveraging client signals, advanced analytical insights, and opportunity events whenever possible. Drive profitable and efficient business growth and support the advancement and utilization of enterprise MarTech platforms and capabilities through the consultation and design of personalized experiences that are grounded in data and aligned to key business priorities. Contribute to strategic planning and related processes and disciplines. Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations. The role entails socialization of new, sometimes breakthrough ideas to influence and gain alignment among senior business leaders on our marketing approach and strategy.**ESSENTIAL DUTIES AND RESPONSIBILITIES**Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.Identify opportunities to improve client marketing experiences using insights, events, and behaviors captured across 1st and 3rd party data sources; size opportunities based on estimated incremental business value, client impacts, and feasibility in order to inform roadmap prioritization. Partner with data and analytics partners as well as marketing product/platform owners to define high level data and technology requirements necessary to enable specific, high value, personalized marketing experiences. Advise and consult on complex marketing experience designs, working horizontally across Relationship Lifecycle Marketing program leads. Recommend, socialize, design, and manage the development of new personalized experience pilots/POCs that challenge the status quo. Manage overall inventory of analytic data signals and other decision intelligence for marketing activation. Monitor client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services. Apply strong risk management practices to ensure compliant use of data and content across client facing marketing campaigns and targeting strategies. Oversee prioritization of marketing analytics and reporting requests. Manage personalized experience backlog in partnership with martech platform partners. Help build and maintain reporting capabilities to establish and track KPIs, and communicate the value of personalization strategies and tactics to LOBs and senior management**QUALIFICATIONS****Required Qualifications:**The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training Ten years of related experience or an equivalent combination of education and experience within the marketing (or related) discipline. Experience working within, (or knowledge and familiarity of) Adobe Experience Platform and related Adobe products and capabilities; sound and comprehensive understanding of marketing technology, data & analytics, and business and organizational strategies. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience Ability to interpret internal and external business challenges and implement best practices to improve client facing experiences, processes, or services Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities Sophisticated understanding of clients through interpretation and user research and analytics Strong relationship building skills resulting in the ability to influence others to adopt a new perspective Strong presentation skills and communication skills**Preferred Qualifications:**MBA or Master’s degree in related field Fifteen years of experience or an equivalent combination of education and work experience Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry**OTHER JOB REQUIREMENTS / WORKING CONDITIONS****Sitting**Constantly (More than 50% of the time)**Standing**Frequently (25% - 50% of the time)**Walking**Frequently (25% - 50% of the time)**Bending**Occasionally (Less than 25% of the time)**Lifting**Up to 25 lbs.**Visual / Audio / Speaking**Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.**Manual Dexterity / Keyboarding**Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.**Availability**Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.**Travel**Up to 25%**General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:** All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site (ruist.com/). Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.**_Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace._**EEO is the Law (eoc.gov/sites/default/files/2022-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20.pdf)Pay Transparency Nondiscrimination Provision (ol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)E-Verify (scis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)