SF Fire Credit Union
Event Lead Generation Marketing Manager
SF Fire Credit Union, San Francisco, California, United States, 94199
Where it all began…In 1951 SF Fire Credit Union first opened its doors from a modest 10′ × 15′ office space in 17 Engine. It was from those humble beginnings—where everyone pitched in to help one another in their community—that the organization forged its way of business forever. Today, the San Francisco-based credit union has grown to $1.7B in assets and a membership that extends from the regional firefighters we trace our roots back to throughout our many neighbors in San Francisco, San Mateo, and Marin Counties. Our members benefit from the ideas and principles that have shaped us: Shared trust, continuous innovation of products and services, competitive rates, and excellent member service. These qualities foster a true sense of member-ownership and strengthen the credit union’s bond with the people for whom this credit union was created.
What we stand for…There are a few things we look for those we hire at SF Fire Credit Union, regardless of role or team.First, do they align with our values?
We win together.We are of service to members above all else.We are authentic, transparent, and honest.We challenge the conventional with creativity.We embrace diverse voices.Second, will they thrive in a culture like ours, where we default to trust, embrace feedback, and desire to innovate? Finally, do they share our vision to help empower members to accomplish their dreams and build lasting financial security in whatever way is most relevant to their role?
What it feels like…Most days it feels more like going to work with a big family. Whether it’s a potluck lunch, baking birthday cakes for colleagues in the kitchen, or after-hours get-together, we’re here to do a great job and have a good time while doing it! We value a good sense of humor, are motivated by a higher purpose, and always bring an “in-this-together” attitude.
While we’re driven to do great work, we also value real work/life balance.
Is This the Career for You?We are seeking a dynamic and results-driven Event Lead Generation and Campaign Support Marketing Manager to join our team. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns. The ideal candidate will have a strong background in event management, lead generation, and marketing campaigns, with a knack for delivering measurable results.
What You’ll Be DoingLead Generation:
Develop and implement strategies to generate high-quality leads through brand partnerships & various events, including high-impact, local events (popular music, sports, entertainment), conferences, and networking events.Identify and target key industries and events to maximize lead acquisition.Collaborate with Virtual Branch teams to define lead criteria and ensure alignment between marketing and sales efforts.Event Management:
Plan, organize, and execute events from conception to completion, including logistics, content creation, vendor management, and on-site coordination.Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.Measure and analyze event performance, including lead generation effectiveness, attendee engagement, and overall ROI.Campaign Support:
Oversee the publishing of marketing assets, including but not limited to email campaigns, social media posts, media posts, online and Mobile Banking banners, website content, and internal communications.Ensure that all campaign assets are aligned with the overall marketing strategy and brand guidelines.Design and execute integrated marketing campaigns to support lead generation objectives, including email marketing, social media, and content marketing.Collaborate with internal creative teams and external agencies to develop compelling campaign materials and messaging.Monitor and report on campaign performance, including lead conversion rates, engagement metrics, and overall campaign success.Quality Assurance:
Conduct thorough QA of campaign assets to identify and resolve issues related to content accuracy, design, functionality, and compliance.Implement and maintain QA processes and checklists to ensure high standards of quality and consistency.Cross-Functional Coordination:
Collaborate with marketing, design, content, and IT teams to gather requirements, review asset drafts, and ensure timely delivery.Provide feedback to creative and content teams to refine and improve assets before final publication.Analytics and Reporting:
Work with our Data Analyst to:
Track and analyze key performance indicators (KPIs) related to lead generation and event success.Generate reports and insights on asset performance to inform future campaigns and improvements.
Monitor the performance and effectiveness of published assets using analytics tools.Use data-driven insights to refine strategies and optimize future events and campaigns.Stakeholder Management:
Work closely with internal teams, including sales, product, and creative, to ensure cohesive messaging and alignment on objectives.Manage relationships with external vendors, partners, and stakeholders to ensure smooth event execution and successful partnerships.Continuous Improvement:
Stay current with industry trends, best practices, and emerging technologies in event management and lead generation.Propose and implement improvements to enhance lead generation strategies and event execution processes.What We Look For In You
Bachelor’s degree in Marketing, Business, Communications, or a related field.5 to 7 years of experience in event management, lead generation, and marketing campaigns.Proven track record of successful lead generation through events and campaigns.Strong project management skills with the ability to handle multiple tasks and deadlines.Excellent communication skills, including writing, editing, formatting, and proofreading with high attention to detail, and interpersonal skills, with a strong ability to collaborate with cross-functional teams.Proficiency in marketing technologies that may include marketing automation tools, CRM systems, and analytics platforms (e.g., Alkami, Salesforce Marketing Cloud, Meta, Google Analytics).Experience with Canva or Adobe Creative Suite is a plus.Creative thinking and problem-solving skills, with a data-driven approach to decision-making.Ability to work independently and take initiative in a fast-paced environment.SalaryThis compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At SFFCU, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $90,000 to $135,000.
Our BenefitsWe have a competitive compensation and benefits package, but the true reward of working for SF Fire Credit Union goes beyond what you’ll see on a paystub. We genuinely care about our employees and we strive to invest in their professional and personal growth. We’re a relatively small organization with about 200 employees, so you can see the impact of your efforts and the value your contributions bring to our members and fellow employees.
401(k) and Employer MatchHealth, Vision, Dental, STD/LIFE/AD&D and Life InsuranceAnnual Incentive/Bonus ProgramTuition Reimbursement Program11 Paid Holidays + Competitive PTO packageHome & Consumer Loan Program (Discounted Rates)Professional development and training programsOn-demand personal coaching resourceWellness Program (Discounted Gym Membership)“Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.”
What we stand for…There are a few things we look for those we hire at SF Fire Credit Union, regardless of role or team.First, do they align with our values?
We win together.We are of service to members above all else.We are authentic, transparent, and honest.We challenge the conventional with creativity.We embrace diverse voices.Second, will they thrive in a culture like ours, where we default to trust, embrace feedback, and desire to innovate? Finally, do they share our vision to help empower members to accomplish their dreams and build lasting financial security in whatever way is most relevant to their role?
What it feels like…Most days it feels more like going to work with a big family. Whether it’s a potluck lunch, baking birthday cakes for colleagues in the kitchen, or after-hours get-together, we’re here to do a great job and have a good time while doing it! We value a good sense of humor, are motivated by a higher purpose, and always bring an “in-this-together” attitude.
While we’re driven to do great work, we also value real work/life balance.
Is This the Career for You?We are seeking a dynamic and results-driven Event Lead Generation and Campaign Support Marketing Manager to join our team. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns. The ideal candidate will have a strong background in event management, lead generation, and marketing campaigns, with a knack for delivering measurable results.
What You’ll Be DoingLead Generation:
Develop and implement strategies to generate high-quality leads through brand partnerships & various events, including high-impact, local events (popular music, sports, entertainment), conferences, and networking events.Identify and target key industries and events to maximize lead acquisition.Collaborate with Virtual Branch teams to define lead criteria and ensure alignment between marketing and sales efforts.Event Management:
Plan, organize, and execute events from conception to completion, including logistics, content creation, vendor management, and on-site coordination.Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.Measure and analyze event performance, including lead generation effectiveness, attendee engagement, and overall ROI.Campaign Support:
Oversee the publishing of marketing assets, including but not limited to email campaigns, social media posts, media posts, online and Mobile Banking banners, website content, and internal communications.Ensure that all campaign assets are aligned with the overall marketing strategy and brand guidelines.Design and execute integrated marketing campaigns to support lead generation objectives, including email marketing, social media, and content marketing.Collaborate with internal creative teams and external agencies to develop compelling campaign materials and messaging.Monitor and report on campaign performance, including lead conversion rates, engagement metrics, and overall campaign success.Quality Assurance:
Conduct thorough QA of campaign assets to identify and resolve issues related to content accuracy, design, functionality, and compliance.Implement and maintain QA processes and checklists to ensure high standards of quality and consistency.Cross-Functional Coordination:
Collaborate with marketing, design, content, and IT teams to gather requirements, review asset drafts, and ensure timely delivery.Provide feedback to creative and content teams to refine and improve assets before final publication.Analytics and Reporting:
Work with our Data Analyst to:
Track and analyze key performance indicators (KPIs) related to lead generation and event success.Generate reports and insights on asset performance to inform future campaigns and improvements.
Monitor the performance and effectiveness of published assets using analytics tools.Use data-driven insights to refine strategies and optimize future events and campaigns.Stakeholder Management:
Work closely with internal teams, including sales, product, and creative, to ensure cohesive messaging and alignment on objectives.Manage relationships with external vendors, partners, and stakeholders to ensure smooth event execution and successful partnerships.Continuous Improvement:
Stay current with industry trends, best practices, and emerging technologies in event management and lead generation.Propose and implement improvements to enhance lead generation strategies and event execution processes.What We Look For In You
Bachelor’s degree in Marketing, Business, Communications, or a related field.5 to 7 years of experience in event management, lead generation, and marketing campaigns.Proven track record of successful lead generation through events and campaigns.Strong project management skills with the ability to handle multiple tasks and deadlines.Excellent communication skills, including writing, editing, formatting, and proofreading with high attention to detail, and interpersonal skills, with a strong ability to collaborate with cross-functional teams.Proficiency in marketing technologies that may include marketing automation tools, CRM systems, and analytics platforms (e.g., Alkami, Salesforce Marketing Cloud, Meta, Google Analytics).Experience with Canva or Adobe Creative Suite is a plus.Creative thinking and problem-solving skills, with a data-driven approach to decision-making.Ability to work independently and take initiative in a fast-paced environment.SalaryThis compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At SFFCU, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $90,000 to $135,000.
Our BenefitsWe have a competitive compensation and benefits package, but the true reward of working for SF Fire Credit Union goes beyond what you’ll see on a paystub. We genuinely care about our employees and we strive to invest in their professional and personal growth. We’re a relatively small organization with about 200 employees, so you can see the impact of your efforts and the value your contributions bring to our members and fellow employees.
401(k) and Employer MatchHealth, Vision, Dental, STD/LIFE/AD&D and Life InsuranceAnnual Incentive/Bonus ProgramTuition Reimbursement Program11 Paid Holidays + Competitive PTO packageHome & Consumer Loan Program (Discounted Rates)Professional development and training programsOn-demand personal coaching resourceWellness Program (Discounted Gym Membership)“Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.”