ZAGG
Channel Marketing Manager
ZAGG, Midvale, Utah, United States, 84047
Channel Marketing Manager
About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases, and personal audio.
What You'll Do
ZAGG, the global leader in accessories that enhance every aspect of the mobile lifestyle, is seeking an experienced Channel Marketing Manager to oversee our manage our robust channel marketing initiatives across the retail space. Our channel partner relationships are the foundation of ZAGG's product success and brand, and this role will lead efforts to deepen our collaboration with our partners by delivering increased sell-through velocity throughout this channel. As Channel Marketing Manager, you'll be responsible for building retail marketing plans for all key ZAGG carrier partners, in partnership with ZAGG's sales leads.
Your plans will deploy tools and marketing levers to influence the velocity of sales of ZAGG accessories at retailers such as T-Mobile, Verizon, AT&T, Best Buy, Walmart, and more, which is informed by your deep understanding of this retail landscape and methods to influence consumers at these locations. This will include merchandising, displays & demonstrations, retail packaging, offers & promotions, product bundles, employee incentives, events, and more. You will work cross-functionally to bring channel marketing strategy into the overall GTM plan with consideration for the retail product lifecycle. The Sr. channel marketing manager is a key member of the ZAGG marketing organization and a best friend to the ZAGG sales teams.
In addition to your mission to drive sell-through, the Channel Marketing Manager will be in charge of partner GTM support, including the management and optimization of content delivery for product and brand launches. You will own MARCOM communications and management of channel promotional calendars, and you will be accountable for retail partner launch readiness from the marketing perspective.
You know you're right for this role if you have a deep understanding and years of experience in retail marketing, specifically within wireless carriers. You are analytical and performance-driven. You will know you're successful when your marketing activities and sell-through strategies are driving product sales within ZAGG's wireless retail channel, and you'll measure success often, so ZAGG's channel marketing strategy is fluid and optimized regularly. Industry experience in consumer electronics or CPG retail marketing is necessary. Other responsibilities include:
Improvement of sell-through velocity in-channel across retail partners, in partnership with ZAGG's sales leadershipQuality execution of ZAGG's sell-through initiatives defined by marketing and sales leadership across all retail landscapesHelp refine a playbook of retail marketing levers by their influence on consumers, the investment to pull those levers, expected outcomes, and likelihood to execute at ZAGG's retail partnersConsistently identify opportunities at retail to influence consumers and deploy marketing tools to reach themBring the voice of the consumer at retail to ZAGG by performing frequent customer journey audits to understand and identify shopper purchase hurdles and drivers Develop and publish an annual merchandising catalog and tool kit representative of key displays and merchandising materials we have and can implement at retailAssist in the process of aligning and delivering marketing assets to our retail partners for product launches including online imagery, copy and messaging, and packaging approvalsRegularly audit and explore opportunities to better represent our products across retailerWhat You'll Need to be Successful
3+ years in retail/channel marketingConsumer products or consumer electronics marketing experienceDemonstrable success in leading results-oriented joint marketing programs and initiativesKeen understanding of consumer product branding and marketingProgram management mindset: ability to prioritize multiple functions and tasksStrong analytical skills and attention to detailTeam player with the ability to work cross-functionallyGreat communication and interpersonal skills.Proven track record and experience in utilizing available marketing levers.Must have experience in channel marketing with major retailers. Experience with retail customers a plus.Proficiency in Microsoft Office SuitesSome travel may be requiredBachelor's degree in marketing, communications, business administration, or other applicable discipline.Master's degree or MBA preferredStrong grasp of business strategy planning, monitoring, and data-driven decision-makingAbility to form close relationships with cross-functional teams and external partnersAbility to identify trends, and understand financials and market information and resulting opportunities. Monitors results and develops secondary plans or opportunitiesMust have a collaborative style and be able to cultivate and maintain an open environment where ideas are shared, questioned, and testedStrong verbal and written communication skillsAbility to gather and influence support for ideas and drive team members towards common objectives and continuous improvementDetail-oriented and able to manage critical projects and deadlinesExcellent negotiation skillsAdministrative and managerial skillsAnalytical ability and strong attention to detailPrevious management of people skills, with the ability to coach, discipline, and establish accountability with team membersWhat You'll Love About Zagg
Catered lunches every WednesdayGenerous PTO + 2 floating holidays401k matchFree phone case and screen protectors50% discount on all Zagg productsFree access to Top Golf and discounted rate on foodTuition reimbursement
Zagg is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases, and personal audio.
What You'll Do
ZAGG, the global leader in accessories that enhance every aspect of the mobile lifestyle, is seeking an experienced Channel Marketing Manager to oversee our manage our robust channel marketing initiatives across the retail space. Our channel partner relationships are the foundation of ZAGG's product success and brand, and this role will lead efforts to deepen our collaboration with our partners by delivering increased sell-through velocity throughout this channel. As Channel Marketing Manager, you'll be responsible for building retail marketing plans for all key ZAGG carrier partners, in partnership with ZAGG's sales leads.
Your plans will deploy tools and marketing levers to influence the velocity of sales of ZAGG accessories at retailers such as T-Mobile, Verizon, AT&T, Best Buy, Walmart, and more, which is informed by your deep understanding of this retail landscape and methods to influence consumers at these locations. This will include merchandising, displays & demonstrations, retail packaging, offers & promotions, product bundles, employee incentives, events, and more. You will work cross-functionally to bring channel marketing strategy into the overall GTM plan with consideration for the retail product lifecycle. The Sr. channel marketing manager is a key member of the ZAGG marketing organization and a best friend to the ZAGG sales teams.
In addition to your mission to drive sell-through, the Channel Marketing Manager will be in charge of partner GTM support, including the management and optimization of content delivery for product and brand launches. You will own MARCOM communications and management of channel promotional calendars, and you will be accountable for retail partner launch readiness from the marketing perspective.
You know you're right for this role if you have a deep understanding and years of experience in retail marketing, specifically within wireless carriers. You are analytical and performance-driven. You will know you're successful when your marketing activities and sell-through strategies are driving product sales within ZAGG's wireless retail channel, and you'll measure success often, so ZAGG's channel marketing strategy is fluid and optimized regularly. Industry experience in consumer electronics or CPG retail marketing is necessary. Other responsibilities include:
Improvement of sell-through velocity in-channel across retail partners, in partnership with ZAGG's sales leadershipQuality execution of ZAGG's sell-through initiatives defined by marketing and sales leadership across all retail landscapesHelp refine a playbook of retail marketing levers by their influence on consumers, the investment to pull those levers, expected outcomes, and likelihood to execute at ZAGG's retail partnersConsistently identify opportunities at retail to influence consumers and deploy marketing tools to reach themBring the voice of the consumer at retail to ZAGG by performing frequent customer journey audits to understand and identify shopper purchase hurdles and drivers Develop and publish an annual merchandising catalog and tool kit representative of key displays and merchandising materials we have and can implement at retailAssist in the process of aligning and delivering marketing assets to our retail partners for product launches including online imagery, copy and messaging, and packaging approvalsRegularly audit and explore opportunities to better represent our products across retailerWhat You'll Need to be Successful
3+ years in retail/channel marketingConsumer products or consumer electronics marketing experienceDemonstrable success in leading results-oriented joint marketing programs and initiativesKeen understanding of consumer product branding and marketingProgram management mindset: ability to prioritize multiple functions and tasksStrong analytical skills and attention to detailTeam player with the ability to work cross-functionallyGreat communication and interpersonal skills.Proven track record and experience in utilizing available marketing levers.Must have experience in channel marketing with major retailers. Experience with retail customers a plus.Proficiency in Microsoft Office SuitesSome travel may be requiredBachelor's degree in marketing, communications, business administration, or other applicable discipline.Master's degree or MBA preferredStrong grasp of business strategy planning, monitoring, and data-driven decision-makingAbility to form close relationships with cross-functional teams and external partnersAbility to identify trends, and understand financials and market information and resulting opportunities. Monitors results and develops secondary plans or opportunitiesMust have a collaborative style and be able to cultivate and maintain an open environment where ideas are shared, questioned, and testedStrong verbal and written communication skillsAbility to gather and influence support for ideas and drive team members towards common objectives and continuous improvementDetail-oriented and able to manage critical projects and deadlinesExcellent negotiation skillsAdministrative and managerial skillsAnalytical ability and strong attention to detailPrevious management of people skills, with the ability to coach, discipline, and establish accountability with team membersWhat You'll Love About Zagg
Catered lunches every WednesdayGenerous PTO + 2 floating holidays401k matchFree phone case and screen protectors50% discount on all Zagg productsFree access to Top Golf and discounted rate on foodTuition reimbursement
Zagg is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.