ZAGG
Product and Brand Marketing Manager
ZAGG, Midvale, Utah, United States, 84047
Product and Brand Marketing Manager
About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases, and personal audio.
What You'll Do
Our team at ZAGG is looking for a talented Product and Brand Marketing Manager to join our Marketing team. This person will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and market share. This role requires a creative and analytical leader with a deep understanding of consumer behavior, market trends, and brand positioning. The ideal candidate will be able to seamlessly integrate product marketing with brand initiatives to create a cohesive and compelling brand narrative that resonates with our target audience. Other responsibilities include:
Brand Marketing
This position will oversee our brand positioning and brand identity to ensure we have a strong, differentiated brand within our categoriesIn partnership with the creative team and channel leads, ensure we have strong/aligned style guides for the brand and applications for each channel that address channel-specific needs while laddering up to our brand messages and identity.Will oversee the development and execution of our key messages. Create clear, focused messages that drive awareness, strong consideration, and desire for our brand and products.Build and maintain brand marketing plan, brand communications calendar, campaign schedule, and IMC process.As a Content Strategist, this will be a pivotal role in shaping and executing content strategies that align with organizational goals and resonate effectively with target audiences.They will be responsible for delivering insight-rich briefs that will inspire creative teams to develop impactful content that will resonate with consumers and draw them to ZAGG. They should direct all content that is needed for ZAGG (with input and collaboration from all the channels that use content) They should get inputs from channels on specific assets but lead the brief process for IMC and campaigns.Ensure execution of content is on brand, on message, and is tied to clear content objectivesEnsure performance/analytical mindset in all content - work with channels to track and report on content performance and learnings to continuously learn and improve on our content strategies. Combining the ability to develop compelling content with a keen understanding of performance metrics- implement robust analytics tools and methodologies to monitor content performance across different channels and ensure the effectiveness of content and its impact on organizational goals.
Product Marketing
Product Launch/ Go to Market Leader within the ZAGG organizationLead the marketing team in its product launch processes and ensured all marketing needs, assets, and commitments were met within product development timelinesDevelop, coordinate, and execute go-to-market strategies and marketing plans to ensure successful, on-time product launchesCollaborate with our product organization on the overall strategic direction, positioning, and storytelling/messaging of our product portfolioCollect customer stories and results to create impactful content, both online & offline, for use in sales, marketing, and PRCollect global customer and partner requirements for future product developmentEnsure that marketing projects are executed on time and to the satisfaction of internal and external stakeholders and partnersMonitor and understand competitors within your product categories including placement, messaging, and promotional strategiesAct as the main liaison between product and marketing teams within assigned product categoriesDevelop tactics that will encourage consumers to write positive reviewsHelp develop plans for ongoing consumer researchCoordinate with product team and other product marketing managers on monthly product category presentationsAssist channel marketing team with ensuring on-time delivery of, and maintaining product assets (images, videos, etc.) and work together with sales on customer needsGather results from past product launches and use the data for future learningsConduct consumer insights to help make better product and marketing decisionsSupport the marketing team in corporate communications and marketing newslettersWork with marketing team leads to develop a template and platform to keep our ZAGG family informed of marketing, industry, and product-related information delivered to our teams monthlyWhat You'll Need to be Successful
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.5+ years of experience in product marketing, brand management, or a related role, preferably within the consumer electronics or tech accessories industry.Proven track record of successful product launches and brand-building initiatives.Strong understanding of digital marketing channels, including social media, email, and e-commerce.Excellent communication and presentation skills, with the ability to influence cross-functional teams.Strong analytical skills and experience with market research and data analysis.Ability to think strategically while managing multiple projects and deadlines.What You'll Love About Zagg
Catered lunches every WednesdayGenerous PTO + 2 floating holidays401k matchFree phone case and screen protectors50% discount on all Zagg productsFree access to Top Golf and discounted rate on foodTuition reimbursement
ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases, and personal audio.
What You'll Do
Our team at ZAGG is looking for a talented Product and Brand Marketing Manager to join our Marketing team. This person will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and market share. This role requires a creative and analytical leader with a deep understanding of consumer behavior, market trends, and brand positioning. The ideal candidate will be able to seamlessly integrate product marketing with brand initiatives to create a cohesive and compelling brand narrative that resonates with our target audience. Other responsibilities include:
Brand Marketing
This position will oversee our brand positioning and brand identity to ensure we have a strong, differentiated brand within our categoriesIn partnership with the creative team and channel leads, ensure we have strong/aligned style guides for the brand and applications for each channel that address channel-specific needs while laddering up to our brand messages and identity.Will oversee the development and execution of our key messages. Create clear, focused messages that drive awareness, strong consideration, and desire for our brand and products.Build and maintain brand marketing plan, brand communications calendar, campaign schedule, and IMC process.As a Content Strategist, this will be a pivotal role in shaping and executing content strategies that align with organizational goals and resonate effectively with target audiences.They will be responsible for delivering insight-rich briefs that will inspire creative teams to develop impactful content that will resonate with consumers and draw them to ZAGG. They should direct all content that is needed for ZAGG (with input and collaboration from all the channels that use content) They should get inputs from channels on specific assets but lead the brief process for IMC and campaigns.Ensure execution of content is on brand, on message, and is tied to clear content objectivesEnsure performance/analytical mindset in all content - work with channels to track and report on content performance and learnings to continuously learn and improve on our content strategies. Combining the ability to develop compelling content with a keen understanding of performance metrics- implement robust analytics tools and methodologies to monitor content performance across different channels and ensure the effectiveness of content and its impact on organizational goals.
Product Marketing
Product Launch/ Go to Market Leader within the ZAGG organizationLead the marketing team in its product launch processes and ensured all marketing needs, assets, and commitments were met within product development timelinesDevelop, coordinate, and execute go-to-market strategies and marketing plans to ensure successful, on-time product launchesCollaborate with our product organization on the overall strategic direction, positioning, and storytelling/messaging of our product portfolioCollect customer stories and results to create impactful content, both online & offline, for use in sales, marketing, and PRCollect global customer and partner requirements for future product developmentEnsure that marketing projects are executed on time and to the satisfaction of internal and external stakeholders and partnersMonitor and understand competitors within your product categories including placement, messaging, and promotional strategiesAct as the main liaison between product and marketing teams within assigned product categoriesDevelop tactics that will encourage consumers to write positive reviewsHelp develop plans for ongoing consumer researchCoordinate with product team and other product marketing managers on monthly product category presentationsAssist channel marketing team with ensuring on-time delivery of, and maintaining product assets (images, videos, etc.) and work together with sales on customer needsGather results from past product launches and use the data for future learningsConduct consumer insights to help make better product and marketing decisionsSupport the marketing team in corporate communications and marketing newslettersWork with marketing team leads to develop a template and platform to keep our ZAGG family informed of marketing, industry, and product-related information delivered to our teams monthlyWhat You'll Need to be Successful
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.5+ years of experience in product marketing, brand management, or a related role, preferably within the consumer electronics or tech accessories industry.Proven track record of successful product launches and brand-building initiatives.Strong understanding of digital marketing channels, including social media, email, and e-commerce.Excellent communication and presentation skills, with the ability to influence cross-functional teams.Strong analytical skills and experience with market research and data analysis.Ability to think strategically while managing multiple projects and deadlines.What You'll Love About Zagg
Catered lunches every WednesdayGenerous PTO + 2 floating holidays401k matchFree phone case and screen protectors50% discount on all Zagg productsFree access to Top Golf and discounted rate on foodTuition reimbursement
ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.