Empower Brands
Brand Marketing Manager
Empower Brands, Raleigh, North Carolina, United States, 27601
Director of Brand Marketing - Canopy Lawn Care
Canopy Lawn Care was founded in 2016 with a mission to innovate in the lawn treatment category with a program that delivers better results in a way that is more sustainable and better for the environment. Through our proprietary lawn treatment program, we have removed all the bad stuff and introduced lots of good stuff, such as coffee grounds, sea kelp, amino acids and probiotics that feed all the living organisms in the soil, promote healthier plants, and reduce bad environmental impacts.
Canopy began franchising in 2023, and now have Franchisees in eleven states, and continuing to grow. Canopy is part of Empower Brands, a portfolio company of MidOcean Partners.
Job Summary
We are seeking a Director of Brand Marketing to own all aspects of Canopy Lawn Care brand and digital marketing. This role will work closely with the marketing and brand leadership teams, as well as franchise owners of the Canopy brand at all stages of their business. The Director of Brand Marketing will be responsible for marketing budgeting, planning, and execution of various campaigns including email, social media, direct mail, guerilla marketing, and paid digital. While we do work with outside digital agencies, the Director of Brand Marketing will be responsible for a portion of in house digital marketing efforts to include brand awareness/lead generation campaigns, local marketing execution, and vendor performance management. We are not seeking an account manager; we are looking for someone who will take ownership and execute to deliver customer acquisition results.
The Director of Brand Marketing will sit with our team in Raleigh (we're located in the Village District by the way), be immersed in our business, integrate rapidly, and take full ownership of results. We take our company culture and company values very seriously, which are summed up by S.E.R.V.E., which stands for Strive for Excellence, Exceed Expectations, Represent Ourselves Well, Value Others, and Enjoy What We Do.
This is an excellent opportunity for a results-driven marketer who is looking to take on a unique challenge in the competitive lawn care category, with significant growth potential and individual opportunity.
Essential Responsibilities
Synthesize, organize, and direct messaging regarding our brand differentiators to consumers through effective partnership and collaboration with Canopy ownersEvaluate and interpret local marketing results and collaborate with each franchise owner to provide pertinent recommendations for optimal ROIsEnsure the consistency of the Canopy brand in all messaging across multiple platformsManage inventory of marketing promotional and print items and place orders when neededWork closely with the graphic design team to develop creative assets, or the ability to create them yourselfCreate and implement email marketing templatesManage digital marketing channels to maximize campaign reach and engagementMaximize marketing automations through CRM systemCreate landing pages for seasonal promotionsMeasure and analyze performance metrics and provide reporting with clear take aways and action itemsDevelop, communicate and train owners on the implementation of time-based, programmatic partnership and lead generation initiatives.Basic Requirements
4+ years' experience in the Marketing fieldBachelor's degree in marketing, communications, business, or a related field.Proficiency in Microsoft office (Word, PowerPoint, Excel, Outlook) and various MarTech platforms including, among others, Google Analytics, Canva, Photoshop, HubSpot, etc.Ability to work within a project management software and manage assigned tasksEfficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlinesSolid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insightsAbility to work both independently as well as within a team environmentSelf-starterStrong attention to detailEnergetic and enthusiastic attitudeCreativity and strategic thinking to develop innovative marketing campaigns that stand out in the competitive landscapeAdept at learning new technology and marketing platformsPreferred Skills
Strong understanding of digital marketing (i.e. SEO, PPC, Meta)Ability to create marketing assetsExperience with Teamwork project management systemB2C marketing experience in service industries is a plusRelevant digital marketing certifications is a plusAgency or franchise industry experience is a plus
Canopy Franchise Corporation provides excellent benefits including healthcare, dental, and vision. This is a full-time, in office position, and candidates must be located in Raleigh, NC.
Canopy Lawn Care was founded in 2016 with a mission to innovate in the lawn treatment category with a program that delivers better results in a way that is more sustainable and better for the environment. Through our proprietary lawn treatment program, we have removed all the bad stuff and introduced lots of good stuff, such as coffee grounds, sea kelp, amino acids and probiotics that feed all the living organisms in the soil, promote healthier plants, and reduce bad environmental impacts.
Canopy began franchising in 2023, and now have Franchisees in eleven states, and continuing to grow. Canopy is part of Empower Brands, a portfolio company of MidOcean Partners.
Job Summary
We are seeking a Director of Brand Marketing to own all aspects of Canopy Lawn Care brand and digital marketing. This role will work closely with the marketing and brand leadership teams, as well as franchise owners of the Canopy brand at all stages of their business. The Director of Brand Marketing will be responsible for marketing budgeting, planning, and execution of various campaigns including email, social media, direct mail, guerilla marketing, and paid digital. While we do work with outside digital agencies, the Director of Brand Marketing will be responsible for a portion of in house digital marketing efforts to include brand awareness/lead generation campaigns, local marketing execution, and vendor performance management. We are not seeking an account manager; we are looking for someone who will take ownership and execute to deliver customer acquisition results.
The Director of Brand Marketing will sit with our team in Raleigh (we're located in the Village District by the way), be immersed in our business, integrate rapidly, and take full ownership of results. We take our company culture and company values very seriously, which are summed up by S.E.R.V.E., which stands for Strive for Excellence, Exceed Expectations, Represent Ourselves Well, Value Others, and Enjoy What We Do.
This is an excellent opportunity for a results-driven marketer who is looking to take on a unique challenge in the competitive lawn care category, with significant growth potential and individual opportunity.
Essential Responsibilities
Synthesize, organize, and direct messaging regarding our brand differentiators to consumers through effective partnership and collaboration with Canopy ownersEvaluate and interpret local marketing results and collaborate with each franchise owner to provide pertinent recommendations for optimal ROIsEnsure the consistency of the Canopy brand in all messaging across multiple platformsManage inventory of marketing promotional and print items and place orders when neededWork closely with the graphic design team to develop creative assets, or the ability to create them yourselfCreate and implement email marketing templatesManage digital marketing channels to maximize campaign reach and engagementMaximize marketing automations through CRM systemCreate landing pages for seasonal promotionsMeasure and analyze performance metrics and provide reporting with clear take aways and action itemsDevelop, communicate and train owners on the implementation of time-based, programmatic partnership and lead generation initiatives.Basic Requirements
4+ years' experience in the Marketing fieldBachelor's degree in marketing, communications, business, or a related field.Proficiency in Microsoft office (Word, PowerPoint, Excel, Outlook) and various MarTech platforms including, among others, Google Analytics, Canva, Photoshop, HubSpot, etc.Ability to work within a project management software and manage assigned tasksEfficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlinesSolid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insightsAbility to work both independently as well as within a team environmentSelf-starterStrong attention to detailEnergetic and enthusiastic attitudeCreativity and strategic thinking to develop innovative marketing campaigns that stand out in the competitive landscapeAdept at learning new technology and marketing platformsPreferred Skills
Strong understanding of digital marketing (i.e. SEO, PPC, Meta)Ability to create marketing assetsExperience with Teamwork project management systemB2C marketing experience in service industries is a plusRelevant digital marketing certifications is a plusAgency or franchise industry experience is a plus
Canopy Franchise Corporation provides excellent benefits including healthcare, dental, and vision. This is a full-time, in office position, and candidates must be located in Raleigh, NC.