Virbac
Marketing Director - PetCare
Virbac, Westlake, Texas, United States,
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
We are searching for a Marketing Director to lead our Petcare portfolio with focus on the high growth Dental, Mobility, and Behavior categories. This role determines both the short & long term strategic direction of this portfolio to achieve both topline revenue and bottom line profitability objectives. The Marketing Director will collaborate cross-functionally including with both the US & Global teams to ensure the approved Marketing plans are executed with excellence. They will also work closely with both the Global & Business Development teams on innovation and aligning on the future innovationpipeline.Responsibilities:
• Innovative marketer with experience in "end to end" brand and product strategies, for multiple products in a domestic Life Science or Consumer Products business, including new product development; forecasting, long range planning and go to market.
• Ability to toggle between strategic and tactical thinking with relevant marketing leadership experience, passionate about working to raise the bar for our business.
• Direct to professional as well as consumer messaging and activation, must be a credible professional, capable of developing tools and strategies that sell to professionals (Vets), pet owners and consumers.
• Demonstrated ability to utilize a strategy with a Multi-channel approach and focus.
• Experienced in utilizing and creating metrics and dashboards to indicate overall success of campaign and product launch
• Strong business financial acumen to determine ROI, cost analysis, margins etc when determining pricing and marketing strategies
• Ability to leverage analytical insights to evaluate a comparison of sales volume, market trends, digital experience, promotional initiatives, and competitive activity.
• People leader with proven track record of coaching & mentoring both experienced and more junior members of the Marketing team. Demonstrates an ability to focus on Learning & Development for both themselves and direct reports.
• Must have a demonstrated history of working together to drive large projects, with a reputation of getting things done. Solid project management skills, KPI tracking and driving accountability cross functionally and with vendors.
• Posses a professional presence with the ability to present to senior executives, cross-functionally within the organization, and to strategic external customers
• The ideal candidate will have experience in hyper-growth environments with the ability to influence.
• Responsible for both A&P and GtN budget management across Petcare portfolio
• Responsible for general market research to keep abreast of industry trends & validate potential new product innovation and Marketing campaigns
Minimum & Desired Requirements:
• Proven experience as a Marketing Director and demonstrated experience as senior marketing leader.
• Bachelor's Degree from an accredited College or University specializing in Marketing, Communications, or Business.
• MBA strongly preferred but not required.
• 10+ years of applicable experience in Marketing, Sales or Business Development
• Strong collaboration skills at all levels within an organization
• Demonstrates entrepreneurial spirit and passion for strong data analytics
• Excellent leadership and organizing skills
• Exquisite communication and interpersonal skills
• Up to speed with current Digital & Retail Marketing best practice
Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
Joining Virbac means joining dynamic teams ambitious for success.
Add Your Talent to Ours!
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
We are searching for a Marketing Director to lead our Petcare portfolio with focus on the high growth Dental, Mobility, and Behavior categories. This role determines both the short & long term strategic direction of this portfolio to achieve both topline revenue and bottom line profitability objectives. The Marketing Director will collaborate cross-functionally including with both the US & Global teams to ensure the approved Marketing plans are executed with excellence. They will also work closely with both the Global & Business Development teams on innovation and aligning on the future innovationpipeline.Responsibilities:
• Innovative marketer with experience in "end to end" brand and product strategies, for multiple products in a domestic Life Science or Consumer Products business, including new product development; forecasting, long range planning and go to market.
• Ability to toggle between strategic and tactical thinking with relevant marketing leadership experience, passionate about working to raise the bar for our business.
• Direct to professional as well as consumer messaging and activation, must be a credible professional, capable of developing tools and strategies that sell to professionals (Vets), pet owners and consumers.
• Demonstrated ability to utilize a strategy with a Multi-channel approach and focus.
• Experienced in utilizing and creating metrics and dashboards to indicate overall success of campaign and product launch
• Strong business financial acumen to determine ROI, cost analysis, margins etc when determining pricing and marketing strategies
• Ability to leverage analytical insights to evaluate a comparison of sales volume, market trends, digital experience, promotional initiatives, and competitive activity.
• People leader with proven track record of coaching & mentoring both experienced and more junior members of the Marketing team. Demonstrates an ability to focus on Learning & Development for both themselves and direct reports.
• Must have a demonstrated history of working together to drive large projects, with a reputation of getting things done. Solid project management skills, KPI tracking and driving accountability cross functionally and with vendors.
• Posses a professional presence with the ability to present to senior executives, cross-functionally within the organization, and to strategic external customers
• The ideal candidate will have experience in hyper-growth environments with the ability to influence.
• Responsible for both A&P and GtN budget management across Petcare portfolio
• Responsible for general market research to keep abreast of industry trends & validate potential new product innovation and Marketing campaigns
Minimum & Desired Requirements:
• Proven experience as a Marketing Director and demonstrated experience as senior marketing leader.
• Bachelor's Degree from an accredited College or University specializing in Marketing, Communications, or Business.
• MBA strongly preferred but not required.
• 10+ years of applicable experience in Marketing, Sales or Business Development
• Strong collaboration skills at all levels within an organization
• Demonstrates entrepreneurial spirit and passion for strong data analytics
• Excellent leadership and organizing skills
• Exquisite communication and interpersonal skills
• Up to speed with current Digital & Retail Marketing best practice
Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
Joining Virbac means joining dynamic teams ambitious for success.
Add Your Talent to Ours!