New Fitzco
Associate Media Director, Connections Strategy
New Fitzco, Atlanta, Georgia, United States, 30383
Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you'll flex your media skills towards clients' unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the ever-changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
In this role, you will be responsible for the following activities:
Kick the tires on the brief and build the strategic approach
Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsLeverage research tools and various inputs to drive thoughtful plans that will deliver against client objectivesRely on insight mining and consumer journey mapping to connect the brief to the tactical planEvaluate media proposals and provide POVs on your client's behalf
Orchestrate the plan coming to life
Act as a seamless collaborator with Platforms and Connections teams to execute media plans promptly and effectively. Provide ongoing stewardship and oversight of plans, including:
Issuing RFPs to publishers and negotiating effective media proposalsSupervising insertion order process and ensuring adherence to agency terms & conditionsWorking with Adops to traffic campaignsMonitoring campaign deliveries and suggesting optimizations based on campaign KPI performanceMonitoring client expenditures and resolving billing discrepancies
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.
Tell our story
Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teamsPresent recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)Identify emerging trends in the industry and how to harness them to drive our clients' business forwardEncourage and drive integration with internal partners (Strategy, Account, Creative, Project Management) to ensure full alignmentPartner with Analytics to establish a measurement framework for your plans that ladders up to the clients' objectivesWork across clients to ensure consistency in the way approach planning and executionActively merchandise wins/learnings across the agency and clientsContribute to ongoing new business efforts
Help others do this too
Manage and develop 3-4 planners through goal setting, 1 on 1s, training, etc.Contribute to the vision for the department and instill throughout the team
What you need to succeed
-Insatiable curiosity and desire to know "why"
-Self-motivation
-Ability to learn quickly, think on your feet and lead a team
-Excellent attention to detail and accuracy
6+ years of media planning experience, 3 years in an agency environment preferredDigital and traditional experience requiredExpert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesUnderstanding of site tagging and analytics platforms like Adobe and Google AnalyticsExperience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where neededProactively suggest alternative approaches to solving problemsGuide and inspire creativeListen to client needs and translate them into high quality solutionsAbility to write clear and concise presentations in straight-forward and enlightening wayPresent effectively and as a credible storyteller in client meetings for new businessExperience managing and coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlinesAbility to manage multiple projects/accounts simultaneously in a fast-paced environmentAbility to identify and initiate the first steps in the process, lead a team to tackle them and see them through to the end of a project
This position is full-time role. We are hybrid and are in-office in Fitzco's Atlanta, GA office 2 days/week and remote 3 days/week.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you'll flex your media skills towards clients' unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the ever-changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
In this role, you will be responsible for the following activities:
Kick the tires on the brief and build the strategic approach
Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsLeverage research tools and various inputs to drive thoughtful plans that will deliver against client objectivesRely on insight mining and consumer journey mapping to connect the brief to the tactical planEvaluate media proposals and provide POVs on your client's behalf
Orchestrate the plan coming to life
Act as a seamless collaborator with Platforms and Connections teams to execute media plans promptly and effectively. Provide ongoing stewardship and oversight of plans, including:
Issuing RFPs to publishers and negotiating effective media proposalsSupervising insertion order process and ensuring adherence to agency terms & conditionsWorking with Adops to traffic campaignsMonitoring campaign deliveries and suggesting optimizations based on campaign KPI performanceMonitoring client expenditures and resolving billing discrepancies
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.
Tell our story
Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teamsPresent recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)Identify emerging trends in the industry and how to harness them to drive our clients' business forwardEncourage and drive integration with internal partners (Strategy, Account, Creative, Project Management) to ensure full alignmentPartner with Analytics to establish a measurement framework for your plans that ladders up to the clients' objectivesWork across clients to ensure consistency in the way approach planning and executionActively merchandise wins/learnings across the agency and clientsContribute to ongoing new business efforts
Help others do this too
Manage and develop 3-4 planners through goal setting, 1 on 1s, training, etc.Contribute to the vision for the department and instill throughout the team
What you need to succeed
-Insatiable curiosity and desire to know "why"
-Self-motivation
-Ability to learn quickly, think on your feet and lead a team
-Excellent attention to detail and accuracy
6+ years of media planning experience, 3 years in an agency environment preferredDigital and traditional experience requiredExpert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesUnderstanding of site tagging and analytics platforms like Adobe and Google AnalyticsExperience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where neededProactively suggest alternative approaches to solving problemsGuide and inspire creativeListen to client needs and translate them into high quality solutionsAbility to write clear and concise presentations in straight-forward and enlightening wayPresent effectively and as a credible storyteller in client meetings for new businessExperience managing and coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlinesAbility to manage multiple projects/accounts simultaneously in a fast-paced environmentAbility to identify and initiate the first steps in the process, lead a team to tackle them and see them through to the end of a project
This position is full-time role. We are hybrid and are in-office in Fitzco's Atlanta, GA office 2 days/week and remote 3 days/week.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.