Motion Recruitment
Customer Marketing Manager
Motion Recruitment, Carpinteria, California, us, 93014
Leader in their industry, our exciting global SaaS construction platform client seeks a contract Customer Marketing Manager. This is a fully remote position.
The
Customer Marketing Manager
will be joining our Customer Marketing team which services to elevate the voice of the customer to empower and activate a community of advocates who share their stories with the world .
We are looking for someone to help manage and scale a world-class customer reference program that activates champions who expand their relationships, and help to attract and convert new business. In this role, you'll partner across Sales, Customer Success, and Marketing team with KPIs of identifying, engaging, and activating customer references that directly influence net new and expansion revenue, increase win rates, and accelerate the Sales cycle. You should have experience in customer marketing and advocacy and the ability to organize and drive large cross-functional programs in a fast-paced setting.Contract:
6 monthsRequired Skills & ExperienceBachelor's degree preferred or equivalent work experience required2-4 years of work experience executing customer marketing initiatives, including experience with reference program managementExperience in a customer-facing role, with a passion for and understanding of the customer experienceAn analytic mindset and skills to measure performance with a data-driven approach to decision making, including be able to analyze what's working and what's not, and optimizing programs to maximize effectivenessAbility to effectively utilize time and project management skills to coordinate multiple priorities and ensure timely completion of projectsYou have great relationship building skills and a desire to build strong alliances with customers and internal teamsYou believe in ownership of your role, possess a can-do attitude, and take initiative to deliver results that support business objectivesAbility to perform in a fast-paced environment, think quickly, and execute multiple projects simultaneouslyWhat You Will Be Doing
Manage the daily operations of the Global Customer Reference Program including regular fulfillment of reference requests from the Sales and Customer Success teams with processes to support closing net new, cross-sell, and expansion deals.Accountability to KPIs for influenced pipeline and revenue, new references, with a particular focus on identifying gaps in the customer reference database by solution, persona, company type, regions, and outcomes, and developing strategies and tactics to close these gaps.Collaborate with cross-functional teams across all go-to-market functions to ensure a seamless customer reference experience for both buyers and sellers.Develop and execute training programs to increase internal buy-in and use of the Customer Reference Program by Sales, Customer Success, and International teams that directly influences net new, cross-sell and expansion revenue for the business.Manage all technical aspects of the Customer Reference Program from strategy development to process and system implementation. You will be responsible for reference tracking and database integrity within our CRM and regular reporting of business impact to leadership on program outcomes.Strategically source new customer references throughout the customer lifecycle via Customer Success, Customer SurveysSupport the Customer Marketing & Advocacy Team by identifying reference candidates for activation into case studies, testimonials, online reviews, speaking engagements, and more.Combine high-level strategic thinking with hands-on operational tasks to accelerate and scale the next phase of the client's global customer reference programYou will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your familyDental & Orthodontia BenefitsVision BenefitsHealth Savings Account (HSA)Health and Dependent Care Flexible Spending AccountsVoluntary Life Insurance, Long-Term & Short-Term Disability InsuranceHospital Indemnity Insurance401(k) including match with pre and post-tax optionsPaid Sick Time LeaveLegal and Identity Protection PlansPre-tax Commuter Benefit529 College Saver Plan
Motion Recruitment Partners is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Posted by:
Angela Salvato
Specialization:
Marketing / Advertising
The
Customer Marketing Manager
will be joining our Customer Marketing team which services to elevate the voice of the customer to empower and activate a community of advocates who share their stories with the world .
We are looking for someone to help manage and scale a world-class customer reference program that activates champions who expand their relationships, and help to attract and convert new business. In this role, you'll partner across Sales, Customer Success, and Marketing team with KPIs of identifying, engaging, and activating customer references that directly influence net new and expansion revenue, increase win rates, and accelerate the Sales cycle. You should have experience in customer marketing and advocacy and the ability to organize and drive large cross-functional programs in a fast-paced setting.Contract:
6 monthsRequired Skills & ExperienceBachelor's degree preferred or equivalent work experience required2-4 years of work experience executing customer marketing initiatives, including experience with reference program managementExperience in a customer-facing role, with a passion for and understanding of the customer experienceAn analytic mindset and skills to measure performance with a data-driven approach to decision making, including be able to analyze what's working and what's not, and optimizing programs to maximize effectivenessAbility to effectively utilize time and project management skills to coordinate multiple priorities and ensure timely completion of projectsYou have great relationship building skills and a desire to build strong alliances with customers and internal teamsYou believe in ownership of your role, possess a can-do attitude, and take initiative to deliver results that support business objectivesAbility to perform in a fast-paced environment, think quickly, and execute multiple projects simultaneouslyWhat You Will Be Doing
Manage the daily operations of the Global Customer Reference Program including regular fulfillment of reference requests from the Sales and Customer Success teams with processes to support closing net new, cross-sell, and expansion deals.Accountability to KPIs for influenced pipeline and revenue, new references, with a particular focus on identifying gaps in the customer reference database by solution, persona, company type, regions, and outcomes, and developing strategies and tactics to close these gaps.Collaborate with cross-functional teams across all go-to-market functions to ensure a seamless customer reference experience for both buyers and sellers.Develop and execute training programs to increase internal buy-in and use of the Customer Reference Program by Sales, Customer Success, and International teams that directly influences net new, cross-sell and expansion revenue for the business.Manage all technical aspects of the Customer Reference Program from strategy development to process and system implementation. You will be responsible for reference tracking and database integrity within our CRM and regular reporting of business impact to leadership on program outcomes.Strategically source new customer references throughout the customer lifecycle via Customer Success, Customer SurveysSupport the Customer Marketing & Advocacy Team by identifying reference candidates for activation into case studies, testimonials, online reviews, speaking engagements, and more.Combine high-level strategic thinking with hands-on operational tasks to accelerate and scale the next phase of the client's global customer reference programYou will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your familyDental & Orthodontia BenefitsVision BenefitsHealth Savings Account (HSA)Health and Dependent Care Flexible Spending AccountsVoluntary Life Insurance, Long-Term & Short-Term Disability InsuranceHospital Indemnity Insurance401(k) including match with pre and post-tax optionsPaid Sick Time LeaveLegal and Identity Protection PlansPre-tax Commuter Benefit529 College Saver Plan
Motion Recruitment Partners is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Posted by:
Angela Salvato
Specialization:
Marketing / Advertising