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Medtronic

Senior Strategic Alliances Marketing Manager - Acute Care Monitoring

Medtronic, BOULDER, CO


At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeReporting to the Sr Director of Strategic Alliances Commercialization, this Global Marketing Specialist is responsible for supporting commercial execution and strategy between Medtronic and our Strategic Alliance partners, with an eye to growth opportunities. A successful candidate will support developing, driving and executing on partnership initiatives, including supporting product launches, supporting regional key initiatives, supporting partner promotions, and executing on programs and initiatives that help to further differentiate our brand, position, and messaging. This role will help to provide solutions to support customer needs and business growth goals by leading and executing on effective plans and programs, both strategic and tactical, to ensure we achieve both market share gains and increase penetration of our technology. The candidate will be expected to independently develop and implement programs and/or initiatives aligned to the strategy, which will require a high degree of cross-functional interaction and leadership capability. These programs and/or initiatives will also need alignment towards identified strategic partners, where a mutual benefit enables both companies to grow share/revenue. To be successful in this role, the candidate will build successful partnerships with the regions, strategic partners, field sales forces and cross-functional partners to inform strategies and will be seen as a driver of our commercial strategies, often utilizing our partner’s channel.This position has a unique vantage point, collaborating across global & regional functions, primarily focused on enabling ACM growth through partnership channels.Travel approximately 30% (domestic and international)Responsibilities may include the following and other duties may be assigned.STRATEGY DEVELOPMENT AND EXECUTIONSupport and drive the  Strategic Alliances commercial strategy, in alignment to the overall Class of Trade strategies, both across the business and within the regionsDevelopment of key commercial market strategies, including pricing strategies, competitive strategies, launch strategies, branding, and support of regional campaigns.Effectively communicate the commercial strategy in a clear and concise manner across the organizationEnsures proper segmentation of target audience and unique value proposition is identified and resonates with customer segment.Support key product launches to and with our OEM partners that enable further utilization of ACM technologiesCreate programs, or initiatives that look to develop the market or gain share, by providing clear guidance, prescriptive actions, and tracking to expected outputsSupport regional counterparts on implementing programs and driving key activities in top customers, target customers, or areas for growthPartner with sales leadership and sales training to ensure teams are properly trained and equipped to execute programsRoutinely communicate with the regional marketing & field sales force regarding programs and initiativesResponsible for timely and frequent communications to the Regional teams on best practices, implementation strategies and tactics to increase market penetration.Regularly analyze and report to senior leadership and cross-functional partners on market trends, the market share within key regions, and how we are looking to gain market shareIdentify and propose solutions to gaps in our approach, lead efforts to secure customer/partner loyaltyCreate content to promote, increase awareness, or support the driving of key strategies, included co-branded opportunities. This includes  collaborating with digital marketing team on strategy and execution, including demand generation campaigns and website development, digital asset development.Identify and propose solutions to gaps in our approach, lead efforts to secure customer/partner loyaltyMARKET KNOWLEDGE & DEVELOPMENTSupport Market Development/Market Access by partnering on Market Development program strategy and creating partner opportunities to leverageWith market research, competitive intelligence, keep abreast of key market drivers, trends and changes in the competitive & commercial landscape.                       Collaborates with Global Marketing & Medical Affairs to develop and commercialize clinical/economic evidence. NEW PRODUCT INTRODUCTIONWorks within organization to develop product launch methodology for new launches, mainly within OEM partner integrations.Develops messaging and creative, including agency management, responsible for knowledge and management of total portfolio, including recommendations on road mapping & obsolescence strategies.TRAININGSales training - Partners with Global Sales Training department to develop and implement sales training curriculum and content for Regional teamsMust Haves:Bachelor's degree with a minimum of 7 years of relevant experience or advanced degree with a minimum of 5 years of relevant experienceNice to Haves:Experience within the Monitoring industryExperience with working across strategic partnershipsStrategic agility and structured thinking, intellectual curiosity is a must.  Ability to turn detailed data analyses into succinct, useful insightAbility to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects with cross-business unit teamsSelf-starter, comfortable taking initiative and leading/project managing multiple projects at onceStrong written and oral communicationsStrong project management skills and tangible experience achieving resultsBasic knowledge of the various business functions within a large organization, including Operations, Finance, Regulatory, Quality, Research & Development, Sales and MarketingWorking understanding of financial documents- Income statements, expense budgeting, financial decision-making methodsExcellent communication skillsPhysical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits PackageA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD):$128,800.00 - $193,200.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).Medtronic benefits and compensation plansAbout MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here.It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.At Medtronic, most positions are posted on our career site for 3-7 days.  SummaryLocation: Boulder, Colorado, United States of AmericaType: Full time