Amazon
Event Marketing Manager, AWS Marketing
Amazon, Seattle, Washington, us, 98127
Description
AWS is seeking a skilled and experienced Global Enterprise Executive Program Manager to join the AWS Enterprise Marketing Team. In this strategic role, you will support executive customer programs and lead the cross-industry integration, operational transformation, and internal business communication. You will play a crucial role in shaping and executing our global event and marketing strategy, driving lead generation, conversion, and business growth through high-impact events and multichannel B2B marketing programs.
Key Responsibilities:
Event Strategy & Execution: Design, build, and execute global executive customer events that align with business goals and elevate our brand presence. You will manage end-to-end event logistics, ensuring seamless execution and exceptional attendee experiences.
Program Management: Lead the cross-functional management of enterprise-level programs, including event marketing, digital initiatives, and campaign execution. Collaborate closely with program leads to ensure alignment with business priorities, stakeholder expectations, and budgetary constraints.
Marketing Campaigns: Implement and maintain marketing automation best practices across various channels, including lead scoring, email nurturing, audience segmentation, and program builds. Develop and optimize multi-channel marketing campaigns to drive engagement and conversion.
Stakeholder Collaboration: Work across geographies and time zones, collaborating with internal stakeholders, including senior executives, sales leaders, and cross-industry leads. Develop field marketing enablement collateral to support marketing initiatives and manage internal communication channels effectively.
Performance Metrics & Reporting: Compile, analyze, and synthesize performance metrics for events and marketing campaigns. Develop dashboards and reports to measure campaign effectiveness, providing actionable insights to enhance overall performance.
Operational Excellence: Drive operational best practices within the marketing team, ensuring data quality, campaign hierarchy alignment, and efficient use of marketing tools such as SFDC, Marketo, and Uberflip. Oversee project management for large-scale initiatives, maintaining organization and communication across complex workflows.
Innovation & Improvement: Continuously seek out new trends, technologies, and best practices in event management and marketing automation. Implement data segmentation and targeting strategies to personalize campaigns and improve their effectiveness.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
AWS is seeking a skilled and experienced Global Enterprise Executive Program Manager to join the AWS Enterprise Marketing Team. In this strategic role, you will support executive customer programs and lead the cross-industry integration, operational transformation, and internal business communication. You will play a crucial role in shaping and executing our global event and marketing strategy, driving lead generation, conversion, and business growth through high-impact events and multichannel B2B marketing programs.
Key Responsibilities:
Event Strategy & Execution: Design, build, and execute global executive customer events that align with business goals and elevate our brand presence. You will manage end-to-end event logistics, ensuring seamless execution and exceptional attendee experiences.
Program Management: Lead the cross-functional management of enterprise-level programs, including event marketing, digital initiatives, and campaign execution. Collaborate closely with program leads to ensure alignment with business priorities, stakeholder expectations, and budgetary constraints.
Marketing Campaigns: Implement and maintain marketing automation best practices across various channels, including lead scoring, email nurturing, audience segmentation, and program builds. Develop and optimize multi-channel marketing campaigns to drive engagement and conversion.
Stakeholder Collaboration: Work across geographies and time zones, collaborating with internal stakeholders, including senior executives, sales leaders, and cross-industry leads. Develop field marketing enablement collateral to support marketing initiatives and manage internal communication channels effectively.
Performance Metrics & Reporting: Compile, analyze, and synthesize performance metrics for events and marketing campaigns. Develop dashboards and reports to measure campaign effectiveness, providing actionable insights to enhance overall performance.
Operational Excellence: Drive operational best practices within the marketing team, ensuring data quality, campaign hierarchy alignment, and efficient use of marketing tools such as SFDC, Marketo, and Uberflip. Oversee project management for large-scale initiatives, maintaining organization and communication across complex workflows.
Innovation & Improvement: Continuously seek out new trends, technologies, and best practices in event management and marketing automation. Implement data segmentation and targeting strategies to personalize campaigns and improve their effectiveness.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.