Amazon
CSTA Product Marketing Manager ERP 2024, Project Friendship Referral Program
Amazon, Santa Monica, California, United States, 90403
Description
**Note we are hiring both Product Marketing Manager II & Sr. Product Marketing Manager III
What unites Amazon employees across teams and geographies is that we are all striving to delight our customers and make their lives easier.
The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.
By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.
Key job responsibilities
Develop and execute comprehensive go-to-market strategies for new and existing products
Conduct in-depth market research to deeply understand target customers, their pain points, and competitive landscape
Define product positioning, messaging, and value proposition in collaboration with the product management team
Create impactful content such as datasheets, presentations, web copy, and other marketing materials to support sales and customer education
Devise effective demand generation campaigns across various channels (e.g. digital advertising, email marketing, events) to drive qualified leads
Closely work with sales teams to provide product training, sales enablement tools, and support to facilitate successful customer acquisition
Monitor and analyze key product marketing metrics (e.g. lead generation, conversion rates, customer acquisition cost) to optimize strategies
Stay abreast of industry trends, competitor activities, and customer needs to identify new opportunities for product marketing initiatives
Partner with customer success teams to gather customer feedback and insights to inform future product and marketing plans
Collaborate cross-functionally with product management, engineering, and other teams to ensure seamless go-to-market execution
Contribute to the overall product and marketing strategy in alignment with the company's business objectives
A day in the life
About Us
Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance be-tween your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded contributor.
Inclusive Team Culture
Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
About the team
The newly developed NAS team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.
Basic Qualifications
7+ years of developing and managing marketing or channel programs experience
3+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
Preferred Qualifications
Knowledge of HTML, SQL, Excel
Experience with Tableau, SQL, or basic data-mining
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,000/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
**Note we are hiring both Product Marketing Manager II & Sr. Product Marketing Manager III
What unites Amazon employees across teams and geographies is that we are all striving to delight our customers and make their lives easier.
The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.
By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.
Key job responsibilities
Develop and execute comprehensive go-to-market strategies for new and existing products
Conduct in-depth market research to deeply understand target customers, their pain points, and competitive landscape
Define product positioning, messaging, and value proposition in collaboration with the product management team
Create impactful content such as datasheets, presentations, web copy, and other marketing materials to support sales and customer education
Devise effective demand generation campaigns across various channels (e.g. digital advertising, email marketing, events) to drive qualified leads
Closely work with sales teams to provide product training, sales enablement tools, and support to facilitate successful customer acquisition
Monitor and analyze key product marketing metrics (e.g. lead generation, conversion rates, customer acquisition cost) to optimize strategies
Stay abreast of industry trends, competitor activities, and customer needs to identify new opportunities for product marketing initiatives
Partner with customer success teams to gather customer feedback and insights to inform future product and marketing plans
Collaborate cross-functionally with product management, engineering, and other teams to ensure seamless go-to-market execution
Contribute to the overall product and marketing strategy in alignment with the company's business objectives
A day in the life
About Us
Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance be-tween your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded contributor.
Inclusive Team Culture
Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
About the team
The newly developed NAS team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.
Basic Qualifications
7+ years of developing and managing marketing or channel programs experience
3+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
Preferred Qualifications
Knowledge of HTML, SQL, Excel
Experience with Tableau, SQL, or basic data-mining
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,000/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.