The University of Arizona
Assistant director of marketing and engagement marketing manager
The University of Arizona, Tucson, Arizona, United States, 85718
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Posting Number:
req20259
Department:
Administration and Athletics
Location:
Main Campus
Address:
1 National Championship Drive, Tucson, AZ 85721 USA
Position Highlights
The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics fostering a culture of integrity, innovation, and student-athlete success.
The University of Arizona's Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Assistant Athletics Director of Marketing and Fan Engagement. The successful candidate must be team-oriented, highly motivated, digital savvy, a self-starter and organized.
This position requires the ability work a flexible schedule, including nights and weekends, and travel as needed.
Duties & Responsibilities
Works with the Leadership Team within Arizona Athletics (ICA) at all levels to ensure the production of high-quality marketing campaigns, materials, and game presentation for all sports.
Manage fan engagement initiatives including advertising, promotions, and websites.
Lead the development and execution of digital revenue generation strategies, including, but not limited to digital advertising, social media paid ads, e-mail, mobile app, website content, and SEO.
Serve as the point person for marketing automation system.
Assist in developing social media strategy and policy.
Responsible for the creation and maintenance of ticket information and fan engagement web pages on the official athletics website (OAS).
Develop reports to monitor return on investment (ROI) on digital advertising and marketing efforts.
Develop strategy to fulfill Arizona Sports Enterprises sponsor agreements as it relates to digital and social promotions.
Assist in developing and achieving digital revenue and social media objectives with the Director, Digital Marketing.
Work directly with all advertising partners to develop strategy for ad buys and trade agreements.
Develop and implement marketing plans for all sports; creating content in digital and print form; review and evaluate plans after each season.
Maintain production schedule of promotional materials including posters, pocket schedules, advertisements for all sports.
Work with the ticket sales and ticket operations departments to develop revenue and attendance generation strategies for all sports.
Communicate regularly with head coaches (or an appointed staff member such as a Director of Operations.
Develop and ensure execution of all game presentations for all "show" sports (football, volleyball, men's and women's basketball, gymnastics, softball, baseball). This includes ICA general philosophy and strategic approach towards game presentation.
Communicate and coordinate at a high level with ICA and University of Arizona departments in relation to game presentation (Director of Athletics/senior level administration, facilities and event management, creative services, marching/pep band, UA marketing and brand management, cheer/mascots, HOC presentations).
Serve as a liaison and consultant with outbound sales to develop and execute a strategy to maximize revenue and event experiences.
Develop opportunities and manage gameday fan experiences fulfillment.
Serve as the athletic department's liaison with Trademarks and licensing & Arizona Sports Enterprises.
Oversight of marketing messages and ensuring staff complies with initiatives and policies.
Oversight of social media projects and develops content for social media platforms.
Supervise staff including hiring, performance evaluations, and training.
Budget oversight for sport specific marketing funds.
Budget oversight for marketing and fan engagement, responsible for creating and forecasting needs.
Curate grass roots marketing efforts and external events to grow Wildcat fan base.
Additional duties as assigned.
Knowledge, Skills and Abilities:
Knowledge of leading game presentation for live sporting events.
Knowledge of strategic revenue generating campaigns for e-mail and digital advertising.
Knowledge of developing and executing a social media strategy for multiple platforms.
Ability to problem solve and make decisions.
Ability to multi-task with frequent interruptions.
Dedication and motivation to initiate, lead and support value-added projects.
Meticulous attention to detail.
Demonstrated ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude.
Strong verbal and written communication skills.
Demonstrated ability to develop and maintain positive interpersonal relations.
Outstanding organizational skills, including a strong design sense and close attention to detail.
Knowledge of and compliance with NCAA, Big-12 Conference, and institutional rules that relate to this position.
Personal computer proficiency in the following applications: Microsoft Word, Excel and PowerPoint.
Leadership skills and the ability to motivate colleagues and subordinates and serve as mentor.
Minimum Qualifications
Bachelor's degree or equivalent advanced learning attained through professional level experience required.
Five years of related work experience, including 2 years of managerial experience, or equivalent combination of education and work experience.
Preferred Qualifications
Master's degree.
Experience with leading game presentation for college football and/or men's basketball games.
Experience with SEO and paid social media advertising.
Experience with developing website content.
Experience with marketing automation software and tactics.
Personal computer experience in the following applications: DOMO, Paciolan, Eloqua, Google Analytics, Hootsuite, Illustrator, SideArm Sports and Adobe Creative Suite.
FLSA:
Exempt
Full Time/Part Time:
Full Time
Number of Hours Worked per Week:
40 + nights and weekends
Job FTE:
1.0
Work Calendar:
Fiscal
Job Category:
Communication and Marketing
Benefits Eligible:
Yes - Full Benefits
Rate of Pay:
$75,540 - $98,201
Compensation Type:
salary at 1.0 full-time equivalency (FTE)
Grade
10
Compensation Guidance
The
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
Type of criminal background check required:
Name-based criminal background check (non-security sensitive)
Number of Vacancies:
1
Contact Information for Candidates
Tony Daniel | tonydaniel@arizona.edu
Open Until Filled:
Yes
Documents Needed to Apply:
Resume, Cover Letter, and One Additional Document
Special Instructions to Applicant
Please submit Resume, Cover Letter, and the answers to the following questions as the Additional Document. Thank You.
Describe your knowledge and understanding of NCAA and Big-12 rules and regulations, as they pertain to recruitment and regulations?
Please list below any experience you have had since 2015 with high school or college student-athletes. This includes working or volunteering in any capacity with a high school, AAU, sports club, junior college or 4-year institution student-athlete, athletics team or department.
Applicants for this position are subject to the following NCAA Bylaws 11.4.2, 11.4.2.1, 11.4.2.2, 11.4.3, 11.4.3.1, 11.4.3.2, 11.4.4, 11.4.4.1, and 11.4.4.2. You may be asked about these Bylaws in an interview, and you may be asked to sign a future affirmation confirming the same prior to or upon your employment by The University of Arizona, if you are selected for employment. Do you understand that by submitting your application for employment you are affirming that you have read these Bylaws, and that such Bylaws would not preclude your employment by The University of Arizona?
Are you the parent, coach, relative or guardian of a prospective student-athlete (i.e., student in 9-12 grade or 7-12 grade for men's basketball or junior college student) in the sport of men's basketball, women's basketball or football or have any other type of association with any prospective student-athlete in the sports of men's basketball, women's basketball or football? If yes, please explain.
Is your potential employment within the athletic department conditioned upon the enrollment of any prospective student-athlete (i.e., student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sport of men's basketball, women's basketball or football? If Yes, please explain.
Do you understand that failure to disclose any information related to your affiliation with a prospective student-athlete (student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sports of football, men's basketball or women's basketball might render your application ineligible for consideration?
Diversity Statement
At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information.
Notice of Availability of the Annual Security and Fire Safety Report
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims.
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req20259
Department:
Administration and Athletics
Location:
Main Campus
Address:
1 National Championship Drive, Tucson, AZ 85721 USA
Position Highlights
The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics fostering a culture of integrity, innovation, and student-athlete success.
The University of Arizona's Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Assistant Athletics Director of Marketing and Fan Engagement. The successful candidate must be team-oriented, highly motivated, digital savvy, a self-starter and organized.
This position requires the ability work a flexible schedule, including nights and weekends, and travel as needed.
Duties & Responsibilities
Works with the Leadership Team within Arizona Athletics (ICA) at all levels to ensure the production of high-quality marketing campaigns, materials, and game presentation for all sports.
Manage fan engagement initiatives including advertising, promotions, and websites.
Lead the development and execution of digital revenue generation strategies, including, but not limited to digital advertising, social media paid ads, e-mail, mobile app, website content, and SEO.
Serve as the point person for marketing automation system.
Assist in developing social media strategy and policy.
Responsible for the creation and maintenance of ticket information and fan engagement web pages on the official athletics website (OAS).
Develop reports to monitor return on investment (ROI) on digital advertising and marketing efforts.
Develop strategy to fulfill Arizona Sports Enterprises sponsor agreements as it relates to digital and social promotions.
Assist in developing and achieving digital revenue and social media objectives with the Director, Digital Marketing.
Work directly with all advertising partners to develop strategy for ad buys and trade agreements.
Develop and implement marketing plans for all sports; creating content in digital and print form; review and evaluate plans after each season.
Maintain production schedule of promotional materials including posters, pocket schedules, advertisements for all sports.
Work with the ticket sales and ticket operations departments to develop revenue and attendance generation strategies for all sports.
Communicate regularly with head coaches (or an appointed staff member such as a Director of Operations.
Develop and ensure execution of all game presentations for all "show" sports (football, volleyball, men's and women's basketball, gymnastics, softball, baseball). This includes ICA general philosophy and strategic approach towards game presentation.
Communicate and coordinate at a high level with ICA and University of Arizona departments in relation to game presentation (Director of Athletics/senior level administration, facilities and event management, creative services, marching/pep band, UA marketing and brand management, cheer/mascots, HOC presentations).
Serve as a liaison and consultant with outbound sales to develop and execute a strategy to maximize revenue and event experiences.
Develop opportunities and manage gameday fan experiences fulfillment.
Serve as the athletic department's liaison with Trademarks and licensing & Arizona Sports Enterprises.
Oversight of marketing messages and ensuring staff complies with initiatives and policies.
Oversight of social media projects and develops content for social media platforms.
Supervise staff including hiring, performance evaluations, and training.
Budget oversight for sport specific marketing funds.
Budget oversight for marketing and fan engagement, responsible for creating and forecasting needs.
Curate grass roots marketing efforts and external events to grow Wildcat fan base.
Additional duties as assigned.
Knowledge, Skills and Abilities:
Knowledge of leading game presentation for live sporting events.
Knowledge of strategic revenue generating campaigns for e-mail and digital advertising.
Knowledge of developing and executing a social media strategy for multiple platforms.
Ability to problem solve and make decisions.
Ability to multi-task with frequent interruptions.
Dedication and motivation to initiate, lead and support value-added projects.
Meticulous attention to detail.
Demonstrated ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude.
Strong verbal and written communication skills.
Demonstrated ability to develop and maintain positive interpersonal relations.
Outstanding organizational skills, including a strong design sense and close attention to detail.
Knowledge of and compliance with NCAA, Big-12 Conference, and institutional rules that relate to this position.
Personal computer proficiency in the following applications: Microsoft Word, Excel and PowerPoint.
Leadership skills and the ability to motivate colleagues and subordinates and serve as mentor.
Minimum Qualifications
Bachelor's degree or equivalent advanced learning attained through professional level experience required.
Five years of related work experience, including 2 years of managerial experience, or equivalent combination of education and work experience.
Preferred Qualifications
Master's degree.
Experience with leading game presentation for college football and/or men's basketball games.
Experience with SEO and paid social media advertising.
Experience with developing website content.
Experience with marketing automation software and tactics.
Personal computer experience in the following applications: DOMO, Paciolan, Eloqua, Google Analytics, Hootsuite, Illustrator, SideArm Sports and Adobe Creative Suite.
FLSA:
Exempt
Full Time/Part Time:
Full Time
Number of Hours Worked per Week:
40 + nights and weekends
Job FTE:
1.0
Work Calendar:
Fiscal
Job Category:
Communication and Marketing
Benefits Eligible:
Yes - Full Benefits
Rate of Pay:
$75,540 - $98,201
Compensation Type:
salary at 1.0 full-time equivalency (FTE)
Grade
10
Compensation Guidance
The
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
Type of criminal background check required:
Name-based criminal background check (non-security sensitive)
Number of Vacancies:
1
Contact Information for Candidates
Tony Daniel | tonydaniel@arizona.edu
Open Until Filled:
Yes
Documents Needed to Apply:
Resume, Cover Letter, and One Additional Document
Special Instructions to Applicant
Please submit Resume, Cover Letter, and the answers to the following questions as the Additional Document. Thank You.
Describe your knowledge and understanding of NCAA and Big-12 rules and regulations, as they pertain to recruitment and regulations?
Please list below any experience you have had since 2015 with high school or college student-athletes. This includes working or volunteering in any capacity with a high school, AAU, sports club, junior college or 4-year institution student-athlete, athletics team or department.
Applicants for this position are subject to the following NCAA Bylaws 11.4.2, 11.4.2.1, 11.4.2.2, 11.4.3, 11.4.3.1, 11.4.3.2, 11.4.4, 11.4.4.1, and 11.4.4.2. You may be asked about these Bylaws in an interview, and you may be asked to sign a future affirmation confirming the same prior to or upon your employment by The University of Arizona, if you are selected for employment. Do you understand that by submitting your application for employment you are affirming that you have read these Bylaws, and that such Bylaws would not preclude your employment by The University of Arizona?
Are you the parent, coach, relative or guardian of a prospective student-athlete (i.e., student in 9-12 grade or 7-12 grade for men's basketball or junior college student) in the sport of men's basketball, women's basketball or football or have any other type of association with any prospective student-athlete in the sports of men's basketball, women's basketball or football? If yes, please explain.
Is your potential employment within the athletic department conditioned upon the enrollment of any prospective student-athlete (i.e., student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sport of men's basketball, women's basketball or football? If Yes, please explain.
Do you understand that failure to disclose any information related to your affiliation with a prospective student-athlete (student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sports of football, men's basketball or women's basketball might render your application ineligible for consideration?
Diversity Statement
At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information.
Notice of Availability of the Annual Security and Fire Safety Report
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims.
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