Crossmedia, Inc.
Director, Integrated Media Investment
Crossmedia, Inc., Long Island City, New York, United States, 11101
YOUR ROLE
You could be just the right applicant for this job Read all associated information and make sure to apply.As a champion of media investment, the Integrated Investment Lead is responsible for delivering innovation and excellence in work. You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic.
While the position requires cross-channel oversight, it also requires expertise in paid social media, encompassing an understanding of the paid social landscape, strategy, and platform capabilities.
The Integrated Investment Lead manages strategic partnerships as part of Crossmedia’s Enterprise Partnership Program (EPP) across all channels. This role serves as the central representative of all Centers of Excellence (CoEs) within our OneMarketplace team, facilitating communication with clients, account teams (media planning) and other departments.
RESPONSIBILITIES
Investment Strategy
Bring investment expertise in strategic and tactical planning uniting across all channels.
Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
Lead budget investment - tactical recommendations and evolutions.
Stay up to date on the industry and evolving media landscape across channels.
Define the right investment strategy by choosing the right platforms and buying methods (i.e., social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams.
Central Investment Representation
Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream.
Lead cross-channel investment POVs on the marketplace.
Lead client and marketplace communications, representing all centers of excellence.
Investment Activation
Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
Manage workflow, communication, and day-to-day account buying accountability and activity.
Lead RFPs including ideation, issuance, assessment, and negotiations.
Steward buys such as buying platform input, maintenance, budget tracking.
Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting.
Partnerships
Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners.
Managing joint business plan negotiations, etc. (across Google, Social partners, etc.).
Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc.
Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance.
Team Leadership
Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.
Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics.
REQUIREMENTS
8 years of media investment experience.
A strong media foundation across all channels.
Paid social expertise is required. While hands-on keys is not required for this role, prior hands-on keys in social (or other platforms) is a plus.
Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients.
Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth.
Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities.
Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation.
Management, negotiation, and implementation of partnership commitments, added value, etc.
Salary range 100-145k. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
#J-18808-Ljbffr
You could be just the right applicant for this job Read all associated information and make sure to apply.As a champion of media investment, the Integrated Investment Lead is responsible for delivering innovation and excellence in work. You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic.
While the position requires cross-channel oversight, it also requires expertise in paid social media, encompassing an understanding of the paid social landscape, strategy, and platform capabilities.
The Integrated Investment Lead manages strategic partnerships as part of Crossmedia’s Enterprise Partnership Program (EPP) across all channels. This role serves as the central representative of all Centers of Excellence (CoEs) within our OneMarketplace team, facilitating communication with clients, account teams (media planning) and other departments.
RESPONSIBILITIES
Investment Strategy
Bring investment expertise in strategic and tactical planning uniting across all channels.
Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
Lead budget investment - tactical recommendations and evolutions.
Stay up to date on the industry and evolving media landscape across channels.
Define the right investment strategy by choosing the right platforms and buying methods (i.e., social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams.
Central Investment Representation
Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream.
Lead cross-channel investment POVs on the marketplace.
Lead client and marketplace communications, representing all centers of excellence.
Investment Activation
Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
Manage workflow, communication, and day-to-day account buying accountability and activity.
Lead RFPs including ideation, issuance, assessment, and negotiations.
Steward buys such as buying platform input, maintenance, budget tracking.
Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting.
Partnerships
Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners.
Managing joint business plan negotiations, etc. (across Google, Social partners, etc.).
Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc.
Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance.
Team Leadership
Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.
Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics.
REQUIREMENTS
8 years of media investment experience.
A strong media foundation across all channels.
Paid social expertise is required. While hands-on keys is not required for this role, prior hands-on keys in social (or other platforms) is a plus.
Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients.
Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth.
Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities.
Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation.
Management, negotiation, and implementation of partnership commitments, added value, etc.
Salary range 100-145k. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
#J-18808-Ljbffr