Asana
Field Marketing Manager
Asana, San Francisco, California, United States, 94199
Qualifications
7+ years of field marketing experience, ideally for enterprise audiencesDeep event planning and management knowledge with proven track record of successfully executing multifaceted events (both small and large scale)Ability to manage and scale a portfolio of multiple campaigns simultaneously, while balancing tight timelinesAbility to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadershipExperience working with executives, high-profile speakers, and customersSelf-starter with high autonomy, strong project management skills, and ability to adapt to changeKnowledge of events (i.e. tech conferences) in the high-tech B2B/SaaS industryWorking knowledge of Salesforce, marketing automation platforms, and other marketing technology toolsResponsibilities
As the Field Marketing Manager, you will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to create and accelerate the sales pipelineReporting to the AMER Field Marketing Lead, you’ll have the opportunity to work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital campaigns, experiential events, executive roundtables, ABM, etc)The ideal candidate will be highly adaptable, have a deep understanding of sales, make data-driven decisions, and focus on industry imperatives to further customize our marketing programsDevelop and own the field marketing program for North America across owned and sponsored eventsProduce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, and reportingIdentify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etcCollaborate with internal partners on Asana-hosted events across ABM, Brand, Community, Customer Advocacy, and morePartner closely with revenue leaders, field sales reps, and SDRs on pre-show and post-show strategies to maximize pipeline generationEstablish and refine repeatable processes, templates, and best practices for regional eventsOwn the tracking and reporting of program results, while closely monitoring event KPIs, lead flow, pipeline creation, and ROIBenefits
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our missionFor this role, the estimated base salary range is between $164,000 - $208,000In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefitsWe strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferences
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7+ years of field marketing experience, ideally for enterprise audiencesDeep event planning and management knowledge with proven track record of successfully executing multifaceted events (both small and large scale)Ability to manage and scale a portfolio of multiple campaigns simultaneously, while balancing tight timelinesAbility to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadershipExperience working with executives, high-profile speakers, and customersSelf-starter with high autonomy, strong project management skills, and ability to adapt to changeKnowledge of events (i.e. tech conferences) in the high-tech B2B/SaaS industryWorking knowledge of Salesforce, marketing automation platforms, and other marketing technology toolsResponsibilities
As the Field Marketing Manager, you will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to create and accelerate the sales pipelineReporting to the AMER Field Marketing Lead, you’ll have the opportunity to work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital campaigns, experiential events, executive roundtables, ABM, etc)The ideal candidate will be highly adaptable, have a deep understanding of sales, make data-driven decisions, and focus on industry imperatives to further customize our marketing programsDevelop and own the field marketing program for North America across owned and sponsored eventsProduce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, and reportingIdentify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etcCollaborate with internal partners on Asana-hosted events across ABM, Brand, Community, Customer Advocacy, and morePartner closely with revenue leaders, field sales reps, and SDRs on pre-show and post-show strategies to maximize pipeline generationEstablish and refine repeatable processes, templates, and best practices for regional eventsOwn the tracking and reporting of program results, while closely monitoring event KPIs, lead flow, pipeline creation, and ROIBenefits
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our missionFor this role, the estimated base salary range is between $164,000 - $208,000In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefitsWe strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferences
#J-18808-Ljbffr