Duke Energy
Senior Marketing Manager - Electric Vehicles
Duke Energy, Charlotte, North Carolina, United States, 28245
More than a career - a chance to make a difference in people's lives.
Build an exciting, rewarding career with us – help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.
Position Summary
This is the career/senior level of the Marketing Consultant job hierarchy. Employees at this level manage work in areas of specialization, with minimal supervision. Incumbents are expected to develop advanced skills and to have the ability to work independently, with guidance limited to unusual or complex projects or issues. They are fully competent in use of concepts . They identify problems, develop solutions and take actions to resolve. Senior Marketing Manager represents a level at which career may stabilize for many years.
Responsibilities
Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing Electric Vehicle programs, including creative strategy and channel alignment. This position has responsibility for assignments with increasing scope and complexity in both inside as well as outside the scope of typical responsibility.
Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting. The decisions this positions makes may affect the results of the work group and may have some impact on major projects or department results.
Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand.
Manage the strategy, scheduling, deployment and maintenance of the EV Garage and EV Charging depot experiential assets
Develop launch strategy for new EV programs set to go live in various jurisdictions
Secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.
Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans.
Responsible for all outbound marketing quality assurance procedures to protect customer data.
Accountable for the development of product marketing budgets, managing to budgeted costs and ensuring that strategic cost alignment and accepted ROI are continuously within the Customer Solutions road map.
Required/Basic Qualifications
Bachelor's degree
In addition to required degree, five (5) years minimum of related work experience
Desired Qualifications
Master's degree
Additional Preferred Qualifications
Proficient in advancing application of marketing theories and principles, making sound recommendations and preparing and presenting recommendations
Ability to deal with a variety of individuals
Good written and oral communication skills
Proficient in principles of project management
Experience in the utility industry
Customer specific experience
To perform this job, there is a matrix/dotted-line working relationship with others in the following positions at Duke Energy: Legal, Regulatory Affairs, Corporate Communications, Digital Strategy, Digital Transformation, Large Account Management, SMB, Community Relations, Marketing Analytics, DET Program Management & Compliance, Content Strategy & Governance, Home & Business Services, Business Development, Outdoor Lighting, Energy Services (DE1), Digital Infrastructure Solutions (Joint Use, Macro Wireless Solutions), Commercial Solutions & Development, Residential Solutions, Customer Call Center
To perform this job, there is frequent interaction with others in the following positions at external companies, regulatory agencies or other organizations: Newsletter Content Agency, Outside Marketing Agencies and Consultants, external product management vendors and administrators, Legal council
Working Conditions
Hybrid – Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to the designated Duke Energy facility.
Specific Requirements
Minimum of 5 years work experience OR 4 years work experience with a Masters degree
Travel Requirements
5-15%
Relocation Assistance Provided (as applicable) No
Represented/Union Position No
Visa Sponsored Position No
Posting Expiration Date
Sunday, August 25, 2024
All job postings expire at 12:01 AM on the posting expiration date.
Please note that in order to be considered for this position, you must possess all of the basic/required qualifications.
Privacy (https://www.duke-energy.com/legal/privacy)
Do Not Sell My Personal Information (CA)
Terms of Use (https://www.duke-energy.com/legal/terms-of-use)
Accessibility
About Duke Energy (https://www.duke-energy.com/our-company/about-us)
Read about our commitment (https://www.duke-energy.com/our-company/about-us/diversity) to supporting a diverse and inclusive workforce.
Learn how to set up job alerts here. (https://www.duke-energy.com/-/media/pdfs/our-company/careers/setting-up-job-alerts.pdf?la=en&rev=6962070124bd4580b5b0857fe0664750)
View a step-by-step application guide (https://www.duke-energy.com/-/media/pdfs/our-company/202704-ext-job-postiing-application-job-aid.pdf?la=en&rev=ef1520f25bbd47dcbdba4a0dbda6db8d) for assistance in completing the process. Contact our team (RecruitingOperations@duke-energy.com?subject=Duke%20Energy%20External%20Career%20Site) for questions on our hiring process.
Check on the status of your application on your Candidate Home (https://dukeenergy.wd1.myworkdayjobs.com/en-US/Search/userHome) page.
Brighter opportunities. Brighter futures. Duke Energy values ideas that come from a diverse and inclusive workforce, and we’re dedicated to providing a work environment where all people are valued, respected and able to reach their full potential. Duke Energy is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, childbirth or related medical conditions, including but not limited to lactation, religion, national origin, ancestry, ethnicity, citizenship, sexual orientation, gender identity, gender expression, age, marital status, physical or mental disability, genetic information, medical condition, military status, or protected veteran status. Duke Energy complies with all applicable state, federal and local laws, regulations and ordinances prohibiting discrimination.
Privacy (https://www.duke-energy.com/legal/privacy)
California Consumer Privacy Statement
Duke Energy Notice to Employees: Government Contractor Whistleblower Protections (https://www.duke-energy.com/_/media/PDFs/external/2023-DE-Whistleblower-Notice.pdf)
Do Not Sell or Share My Personal Information (CA)
Terms of Use (https://www.duke-energy.com/legal/terms-of-use)
Accessibility
Build an exciting, rewarding career with us – help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.
Position Summary
This is the career/senior level of the Marketing Consultant job hierarchy. Employees at this level manage work in areas of specialization, with minimal supervision. Incumbents are expected to develop advanced skills and to have the ability to work independently, with guidance limited to unusual or complex projects or issues. They are fully competent in use of concepts . They identify problems, develop solutions and take actions to resolve. Senior Marketing Manager represents a level at which career may stabilize for many years.
Responsibilities
Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing Electric Vehicle programs, including creative strategy and channel alignment. This position has responsibility for assignments with increasing scope and complexity in both inside as well as outside the scope of typical responsibility.
Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting. The decisions this positions makes may affect the results of the work group and may have some impact on major projects or department results.
Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand.
Manage the strategy, scheduling, deployment and maintenance of the EV Garage and EV Charging depot experiential assets
Develop launch strategy for new EV programs set to go live in various jurisdictions
Secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.
Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans.
Responsible for all outbound marketing quality assurance procedures to protect customer data.
Accountable for the development of product marketing budgets, managing to budgeted costs and ensuring that strategic cost alignment and accepted ROI are continuously within the Customer Solutions road map.
Required/Basic Qualifications
Bachelor's degree
In addition to required degree, five (5) years minimum of related work experience
Desired Qualifications
Master's degree
Additional Preferred Qualifications
Proficient in advancing application of marketing theories and principles, making sound recommendations and preparing and presenting recommendations
Ability to deal with a variety of individuals
Good written and oral communication skills
Proficient in principles of project management
Experience in the utility industry
Customer specific experience
To perform this job, there is a matrix/dotted-line working relationship with others in the following positions at Duke Energy: Legal, Regulatory Affairs, Corporate Communications, Digital Strategy, Digital Transformation, Large Account Management, SMB, Community Relations, Marketing Analytics, DET Program Management & Compliance, Content Strategy & Governance, Home & Business Services, Business Development, Outdoor Lighting, Energy Services (DE1), Digital Infrastructure Solutions (Joint Use, Macro Wireless Solutions), Commercial Solutions & Development, Residential Solutions, Customer Call Center
To perform this job, there is frequent interaction with others in the following positions at external companies, regulatory agencies or other organizations: Newsletter Content Agency, Outside Marketing Agencies and Consultants, external product management vendors and administrators, Legal council
Working Conditions
Hybrid – Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to the designated Duke Energy facility.
Specific Requirements
Minimum of 5 years work experience OR 4 years work experience with a Masters degree
Travel Requirements
5-15%
Relocation Assistance Provided (as applicable) No
Represented/Union Position No
Visa Sponsored Position No
Posting Expiration Date
Sunday, August 25, 2024
All job postings expire at 12:01 AM on the posting expiration date.
Please note that in order to be considered for this position, you must possess all of the basic/required qualifications.
Privacy (https://www.duke-energy.com/legal/privacy)
Do Not Sell My Personal Information (CA)
Terms of Use (https://www.duke-energy.com/legal/terms-of-use)
Accessibility
About Duke Energy (https://www.duke-energy.com/our-company/about-us)
Read about our commitment (https://www.duke-energy.com/our-company/about-us/diversity) to supporting a diverse and inclusive workforce.
Learn how to set up job alerts here. (https://www.duke-energy.com/-/media/pdfs/our-company/careers/setting-up-job-alerts.pdf?la=en&rev=6962070124bd4580b5b0857fe0664750)
View a step-by-step application guide (https://www.duke-energy.com/-/media/pdfs/our-company/202704-ext-job-postiing-application-job-aid.pdf?la=en&rev=ef1520f25bbd47dcbdba4a0dbda6db8d) for assistance in completing the process. Contact our team (RecruitingOperations@duke-energy.com?subject=Duke%20Energy%20External%20Career%20Site) for questions on our hiring process.
Check on the status of your application on your Candidate Home (https://dukeenergy.wd1.myworkdayjobs.com/en-US/Search/userHome) page.
Brighter opportunities. Brighter futures. Duke Energy values ideas that come from a diverse and inclusive workforce, and we’re dedicated to providing a work environment where all people are valued, respected and able to reach their full potential. Duke Energy is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, childbirth or related medical conditions, including but not limited to lactation, religion, national origin, ancestry, ethnicity, citizenship, sexual orientation, gender identity, gender expression, age, marital status, physical or mental disability, genetic information, medical condition, military status, or protected veteran status. Duke Energy complies with all applicable state, federal and local laws, regulations and ordinances prohibiting discrimination.
Privacy (https://www.duke-energy.com/legal/privacy)
California Consumer Privacy Statement
Duke Energy Notice to Employees: Government Contractor Whistleblower Protections (https://www.duke-energy.com/_/media/PDFs/external/2023-DE-Whistleblower-Notice.pdf)
Do Not Sell or Share My Personal Information (CA)
Terms of Use (https://www.duke-energy.com/legal/terms-of-use)
Accessibility