Reno Philharmonic Association
Senior marketing manager
Reno Philharmonic Association, Reno, Nevada, United States, 89506
SENIOR MARKETING MANAGER, RENO PHILHARMONIC ASSOCIATIONPOSITION TYPE: FULL TIME EXEMPT/SALARYEXPERIENCE: 3 - 5 YEARSEDUCATION: BACHELOR’S DEGREEREPORTS TO: Chief Development & Marketing OfficerJOB SUMMARYThe Senior Marketing Manager develops and implements programs that help the orchestra to achieve its budgetary goals and long-range objectives of attendance and ticket sales while promoting the image and visibility of the orchestra.Using a strategic mix of traditional and digital media this position is responsible for coordinating with the Box Office team to execute season subscription and renewal campaigns, with the Chief Development & Marketing Officer for concert advertising and promotion, and includes all aspects of marketing, sales, public relations, and special events.
Ensure all your application information is up to date and in order before applying for this opportunity.This position is in-office, fast-paced, and task-oriented with strict deadlines and requires experience in marketing, with an emphasis on strategy. The position requires imagination, resourcefulness, organization skills, and ability to work under pressure while maintaining a positive attitude and flexibility.KNOWLEDGE, SKILLS, AND EXPERIENCE REQUIREMENTSBachelor’s degree or equivalent experience.3 to 5 years of marketing or advertising experience, preferably in the performing arts or music.Knowledge of ticketing and CRM systems.Experience in sales and/or fundraising.Strong attention to detail, organizational skills and ability to work on multiple projects simultaneously.Excellent written and verbal skills. Experience writing compelling sales copy preferred.Solid understanding of direct mail and data management.Understanding and appreciation of music, or willingness to learn.Demonstrated success at marketing events and increasing earned revenues.Preferred certifications:Hootsuite Social Marketing CertificationHubSpot Social Media CertificationFacebook Blueprint CertificationGoogle Analytics CertificationTwitter Flight School Certification (now X)Sprout Social CertificationLinkedIn Marketing Solutions FundamentalsYouTube CertificationDigital Marketing Institute (DMI) Social Media Marketing CertificationCertified Digital Marketing Professional (CDMP) by the American Marketing Association (AMA)Content Marketing Institute (CMI) Online Training and CertificationPRINCIPAL DUTIES AND RESPONSIBILITIES (SUBJECT TO CHANGE)Marketing Management and StrategyWork with the Chief Development and Marketing Officer to develop and ensure implementation of all ticket sales campaigns, including season subscriptions and single ticket sales. Coordinate the distribution of all materials used to support the orchestra’s marketing and public relations efforts. Ensure the brand standards, quality, consistency, and accuracy of all orchestra communications.Responsible for orchestra’s earned revenue, for ticket sales and program book advertising.The Senior Marketing Manager is responsible for keeping detailed records of expenses and must be accountable for said expenses, working to stay within the budget as set forth by the organization.Oversight of all graphic design, print, electronic and collateral material, including concert program books. Write advertising copy, press releases, newsletters, concert program book content, annual report, etc.Execute the concert program book advertising sales campaign, ensuring reaching revenue target.Social media management.Creation and management of digital content. Working knowledge of software in use by RPA, including the Adobe Creative Suite, Leap, Emma, Squarespace, etc.Develop and implement audience development initiatives and develop audience retention strategies.Ensure accurate promotional exposure and acknowledgements promised to sponsors and donors.Special projects as assigned.Public RelationsDevelop and maintain relationships with local business and arts leaders to enhance the orchestra’s marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of orchestra in the community.Work with the CDMO to identify new and non-traditional ways to tell the Reno Phil’s diverse stories and build brand awareness.Establish positive contacts with local media outlets. Pitch stories and coordinate interview opportunities, media appearances.Maintain online calendars with upcoming events.AdministrativeNegotiate contracts with vendors for printing, distribution, advertising, and other services and products ensuring competitive pricing and high quality.Track invoices and present in timely manner to financial records.Negotiate in-kind support for various services or products for concerts and events.Work with the CDMO to develop budgets for each concert, campaign and event, monitor progress and adjust plans when necessary to stay within annual budget.OtherAttend and work all concerts and events of the orchestra.Other duties as assigned by the CDMO or President/CEO.Physical RequirementsProlonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at a time.The Reno Phil reserves the right to change and adjust this job description as necessary.We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.COMPENSATIONThe Senior Marketing Manager is a full-time, exempt, benefits eligible position. Annual salary is $58-$61k commensurate with experience and qualifications. Evening and weekends and some holidays may be required. The position reports to the Chief Development & Marketing Officer.The position qualifies for benefits from the Reno Phil including health, dental, and vision insurance, paid time off, sick days and a Simple IRA plan.APPLICATION INSTRUCTIONSTo apply, submit a resume, cover letter, references and applicable work samples to Evelyn Klatt, Chief Development & Marketing Officer at eklatt@renophil.com.
For best consideration, please submit materials by August 30.ABOUT THE RENO PHILIn its 56th season, the Reno Phil is deeply committed to uniting its community through performance, education, and engagement programs, reaching an audience of more than 50,000 annually. Since its beginnings in 1969, the Reno Phil has been an essential thread in the city’s cultural fabric and the very foundation of Reno’s performing arts. As a resident company of the Pioneer Center for the Performing Arts, the orchestra, led by Music Director Laura Jackson, performs a full season of concerts featuring internationally acclaimed guest artists and works by legendary and living composers. The Reno Phil keeps exceptional musical experiences at the heart of its community. To learn more about the Reno Phil and its events, and to discover all that the Reno Phil offers, visit renophil.com.Job Type: Full-timePay: $58,000.00 - $61,000.00 per yearBenefits:Dental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offProfessional development assistanceVision insuranceSchedule:8 hour shiftHolidaysMonday to FridayWeekends as neededExperience:Marketing: 1 year (Preferred)Ability to Commute:Reno, NV 89503 (Preferred)Ability to Relocate:Reno, NV 89503: Relocate before starting work (Required)Work Location: In person
#J-18808-Ljbffr
Ensure all your application information is up to date and in order before applying for this opportunity.This position is in-office, fast-paced, and task-oriented with strict deadlines and requires experience in marketing, with an emphasis on strategy. The position requires imagination, resourcefulness, organization skills, and ability to work under pressure while maintaining a positive attitude and flexibility.KNOWLEDGE, SKILLS, AND EXPERIENCE REQUIREMENTSBachelor’s degree or equivalent experience.3 to 5 years of marketing or advertising experience, preferably in the performing arts or music.Knowledge of ticketing and CRM systems.Experience in sales and/or fundraising.Strong attention to detail, organizational skills and ability to work on multiple projects simultaneously.Excellent written and verbal skills. Experience writing compelling sales copy preferred.Solid understanding of direct mail and data management.Understanding and appreciation of music, or willingness to learn.Demonstrated success at marketing events and increasing earned revenues.Preferred certifications:Hootsuite Social Marketing CertificationHubSpot Social Media CertificationFacebook Blueprint CertificationGoogle Analytics CertificationTwitter Flight School Certification (now X)Sprout Social CertificationLinkedIn Marketing Solutions FundamentalsYouTube CertificationDigital Marketing Institute (DMI) Social Media Marketing CertificationCertified Digital Marketing Professional (CDMP) by the American Marketing Association (AMA)Content Marketing Institute (CMI) Online Training and CertificationPRINCIPAL DUTIES AND RESPONSIBILITIES (SUBJECT TO CHANGE)Marketing Management and StrategyWork with the Chief Development and Marketing Officer to develop and ensure implementation of all ticket sales campaigns, including season subscriptions and single ticket sales. Coordinate the distribution of all materials used to support the orchestra’s marketing and public relations efforts. Ensure the brand standards, quality, consistency, and accuracy of all orchestra communications.Responsible for orchestra’s earned revenue, for ticket sales and program book advertising.The Senior Marketing Manager is responsible for keeping detailed records of expenses and must be accountable for said expenses, working to stay within the budget as set forth by the organization.Oversight of all graphic design, print, electronic and collateral material, including concert program books. Write advertising copy, press releases, newsletters, concert program book content, annual report, etc.Execute the concert program book advertising sales campaign, ensuring reaching revenue target.Social media management.Creation and management of digital content. Working knowledge of software in use by RPA, including the Adobe Creative Suite, Leap, Emma, Squarespace, etc.Develop and implement audience development initiatives and develop audience retention strategies.Ensure accurate promotional exposure and acknowledgements promised to sponsors and donors.Special projects as assigned.Public RelationsDevelop and maintain relationships with local business and arts leaders to enhance the orchestra’s marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of orchestra in the community.Work with the CDMO to identify new and non-traditional ways to tell the Reno Phil’s diverse stories and build brand awareness.Establish positive contacts with local media outlets. Pitch stories and coordinate interview opportunities, media appearances.Maintain online calendars with upcoming events.AdministrativeNegotiate contracts with vendors for printing, distribution, advertising, and other services and products ensuring competitive pricing and high quality.Track invoices and present in timely manner to financial records.Negotiate in-kind support for various services or products for concerts and events.Work with the CDMO to develop budgets for each concert, campaign and event, monitor progress and adjust plans when necessary to stay within annual budget.OtherAttend and work all concerts and events of the orchestra.Other duties as assigned by the CDMO or President/CEO.Physical RequirementsProlonged periods of sitting at a desk and working on a computer.Must be able to lift 15 pounds at a time.The Reno Phil reserves the right to change and adjust this job description as necessary.We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.COMPENSATIONThe Senior Marketing Manager is a full-time, exempt, benefits eligible position. Annual salary is $58-$61k commensurate with experience and qualifications. Evening and weekends and some holidays may be required. The position reports to the Chief Development & Marketing Officer.The position qualifies for benefits from the Reno Phil including health, dental, and vision insurance, paid time off, sick days and a Simple IRA plan.APPLICATION INSTRUCTIONSTo apply, submit a resume, cover letter, references and applicable work samples to Evelyn Klatt, Chief Development & Marketing Officer at eklatt@renophil.com.
For best consideration, please submit materials by August 30.ABOUT THE RENO PHILIn its 56th season, the Reno Phil is deeply committed to uniting its community through performance, education, and engagement programs, reaching an audience of more than 50,000 annually. Since its beginnings in 1969, the Reno Phil has been an essential thread in the city’s cultural fabric and the very foundation of Reno’s performing arts. As a resident company of the Pioneer Center for the Performing Arts, the orchestra, led by Music Director Laura Jackson, performs a full season of concerts featuring internationally acclaimed guest artists and works by legendary and living composers. The Reno Phil keeps exceptional musical experiences at the heart of its community. To learn more about the Reno Phil and its events, and to discover all that the Reno Phil offers, visit renophil.com.Job Type: Full-timePay: $58,000.00 - $61,000.00 per yearBenefits:Dental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offProfessional development assistanceVision insuranceSchedule:8 hour shiftHolidaysMonday to FridayWeekends as neededExperience:Marketing: 1 year (Preferred)Ability to Commute:Reno, NV 89503 (Preferred)Ability to Relocate:Reno, NV 89503: Relocate before starting work (Required)Work Location: In person
#J-18808-Ljbffr