Amazon
Global Services Go-To-Market Content Lead, Global Services GTM/BD
Amazon, Seattle, Washington, us, 98127
Global Services Go-To-Market Content Lead, Global Services GTM/BD Job ID: 2736184 | Amazon Web Services, Inc.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Global Services (GS) plays a central role in our customers’ transformative cloud journeys, deeply integrating people expertise and technology capabilities at scale to shape customers’ end-to-end experiences with AWS. Across our key customer adoption success services - Training & Certification, Professional Services, Support Operations, Managed Services and Security - our builders make an impact every day across millions of individuals and thousands of customers ranging from Start-ups to Enterprises. Together with AWS Partners, our work enables and accelerates customers, unlocks value, drives AWS adoption, and helps transform businesses and public sector organizations across the globe.The Global Services Go-to-Market (GTM) Content Lead is responsible for the creation and management of GS GTM content assets and the related portfolio. This includes developing the GS GTM content strategy and plan, content taxonomy and standards, content development, production, publishing, and quality control of GTM content assets, through to lifecycle management, and driving adoption, use, and business impact through the assets. This role collaborates with other full-time and part-time GTM content focused roles in the GS Business Units, GTM/BD/Sales and product teams in the GS BUs, and stakeholder teams such as other AWS enablement and sales tooling teams to ensure that the AWS field teams, Service and Industry Specialist teams, and GS BD/Sales teams have consistent high quality GS GTM content for self-service use that creates growing awareness and pull-through for GS services/offerings.The right candidate will have demonstrated experience in content led scaling, and a track-record of delivering results. A candidate must be highly proficient in the tools of the trade required to produce, publish, maintain high quality content assets in multiple formats (text, video, audio, etc.), content management systems such as Highspot, and help drive best-in-class content led self-service awareness and adoption of GS services/offerings. Relevant experience in a technology products organization in a content led scaling role is required. Experience with AWS services and how various capabilities in Global Services help drive AWS adoption will also be helpful for a fast-start.Key job responsibilities
Establish the GS GTM content strategy, plan, taxonomy, standards, and roadmap to ensure consistency and quality across the GS GTM content portfolio and support the go-to-market activities for AWS Global Services.Develop and manage GS the AWS Field content portal (Highspot) presence and experience for GS GTM content.Produce and publish GS GTM content, including ensuring the right controls that ensure high-quality assets while balancing speed to market.Drive content self-service use and adoption, including establishing feedback mechanisms for continuous improvement.Partner with the AFX team to integrate GS GTM content in the AWSentral/Salesforce “flow of work” for various priority roles and mechanisms in SMGS.Partner with the Worldwide Field Enablement team to integrate GS GTM content in the learning and enablement curriculums.Manage portfolio and lifecycle of GS GTM content in Highspot.Oversee the end-to-end content lifecycle, from ideation and development to publishing, distribution, and performance tracking.BASIC QUALIFICATIONS
3+ years of business development, partnership management, or sourcing new business experience3+ years of driving end to end delivery, and communicating results to senior leadership experienceBachelor's degree or equivalent3+ years of experience with hands on Go-To-Market content development, production, and managementPREFERRED QUALIFICATIONS
Experience using data and metrics to determine and drive improvements7+ years of Go-To-Market experience in a technical environmentExperience in a global or world-wide roleAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Global Services (GS) plays a central role in our customers’ transformative cloud journeys, deeply integrating people expertise and technology capabilities at scale to shape customers’ end-to-end experiences with AWS. Across our key customer adoption success services - Training & Certification, Professional Services, Support Operations, Managed Services and Security - our builders make an impact every day across millions of individuals and thousands of customers ranging from Start-ups to Enterprises. Together with AWS Partners, our work enables and accelerates customers, unlocks value, drives AWS adoption, and helps transform businesses and public sector organizations across the globe.The Global Services Go-to-Market (GTM) Content Lead is responsible for the creation and management of GS GTM content assets and the related portfolio. This includes developing the GS GTM content strategy and plan, content taxonomy and standards, content development, production, publishing, and quality control of GTM content assets, through to lifecycle management, and driving adoption, use, and business impact through the assets. This role collaborates with other full-time and part-time GTM content focused roles in the GS Business Units, GTM/BD/Sales and product teams in the GS BUs, and stakeholder teams such as other AWS enablement and sales tooling teams to ensure that the AWS field teams, Service and Industry Specialist teams, and GS BD/Sales teams have consistent high quality GS GTM content for self-service use that creates growing awareness and pull-through for GS services/offerings.The right candidate will have demonstrated experience in content led scaling, and a track-record of delivering results. A candidate must be highly proficient in the tools of the trade required to produce, publish, maintain high quality content assets in multiple formats (text, video, audio, etc.), content management systems such as Highspot, and help drive best-in-class content led self-service awareness and adoption of GS services/offerings. Relevant experience in a technology products organization in a content led scaling role is required. Experience with AWS services and how various capabilities in Global Services help drive AWS adoption will also be helpful for a fast-start.Key job responsibilities
Establish the GS GTM content strategy, plan, taxonomy, standards, and roadmap to ensure consistency and quality across the GS GTM content portfolio and support the go-to-market activities for AWS Global Services.Develop and manage GS the AWS Field content portal (Highspot) presence and experience for GS GTM content.Produce and publish GS GTM content, including ensuring the right controls that ensure high-quality assets while balancing speed to market.Drive content self-service use and adoption, including establishing feedback mechanisms for continuous improvement.Partner with the AFX team to integrate GS GTM content in the AWSentral/Salesforce “flow of work” for various priority roles and mechanisms in SMGS.Partner with the Worldwide Field Enablement team to integrate GS GTM content in the learning and enablement curriculums.Manage portfolio and lifecycle of GS GTM content in Highspot.Oversee the end-to-end content lifecycle, from ideation and development to publishing, distribution, and performance tracking.BASIC QUALIFICATIONS
3+ years of business development, partnership management, or sourcing new business experience3+ years of driving end to end delivery, and communicating results to senior leadership experienceBachelor's degree or equivalent3+ years of experience with hands on Go-To-Market content development, production, and managementPREFERRED QUALIFICATIONS
Experience using data and metrics to determine and drive improvements7+ years of Go-To-Market experience in a technical environmentExperience in a global or world-wide roleAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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