PathAI
Senior Product Marketing Manager
PathAI, Boston, Massachusetts, us, 02298
Who We Are PathAI is on a mission to improve patient outcomes with AI-powered pathology. We are transforming traditional pathology methods into powerful, new technologies. These innovations in pathology can help accelerate drug development, improve confidence in the accuracy of diagnosis, and get life-saving therapies to patients more quickly. At PathAI, you'll work with a diverse and talented team of people, who are dedicated to solving complex problems and making a huge impact.Where You Fit The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products. This person will be able to drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.What You’ll DoInnovation and Launch
Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathwaysTrack product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadershipMarketing Execution and Communications
Partner with Digital Marketing on channel selection, investment and digital metrics reportingLead creative agencies on creative and content development, from brief creation to project management, to output/deliverablesCreate PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs teamSales Enablement, Market Insights & Analytics
Identify opportunities to achieve sales targets through marketing tacticsUse market, user, and other customer data to draw insights for informed and effective business decisionsDevelop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customersTrack and summarize key competitive activities, implications, and recommendationsDesign and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executionsAnnual Business Plan
Contribute to the creation of the lead sheet and manage annual marketing strategyContribute to the setting of marketing objectives, strategies, and performance targets for the yearInform development of the annual marketing tactical calendar and budget related to focus areas (product/service)What You Bring
Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketingExcellent written and verbal communication skillsExperience with presenting recommendations and strategies to senior-level managementPrior experience developing value proposition, brand/product positioning and messaging, and budget planningPrior experience creating design content or guiding the creation of design contentStrong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and distractorsAbility to synthesize analyses into key findings, implications, and recommendationsStrong desire and demonstrated experience with cross-functional communication and internal stakeholder managementExperience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy developmentExperience interpreting customer and market insights and developing a market research planExperience in launching a SaaS, pharmaceutical, or a med device product or platform a plus but not requiredExperience in pharmaceuticals, medical devices, or biotech a plus but not requiredWe Want To Hear From You At PathAI, we are looking for individuals who are team players, are willing to do the work no matter how big or small it may be, and who are passionate about everything they do. If this sounds like you, even if you may not match the job description to a tee, we encourage you to apply. You could be exactly what we're looking for.PathAI is an equal opportunity employer, dedicated to creating a workplace that is free of harassment and discrimination. We base our employment decisions on business needs, job requirements, and qualifications — that's all. We do not discriminate based on race, gender, religion, health, personal beliefs, age, family or parental status, or any other status. We don't tolerate any kind of discrimination or bias, and we are looking for teammates who feel the same way.Company Information PathAI's mission is to improve patient outcomes with AI-powered pathology. Our platform promises substantial improvements to the accuracy of diagnosis and the efficacy of treatment of diseases like cancer, leveraging modern approaches in machine learning. We are a company of diverse employees with a wide range of backgrounds and experiences. Our world-class team is passionate about solving challenging problems and making a huge impact. Our office is located in the heart of Fenway. PathAI was recently voted one of BBJ's Best Places to Work!Company Specialties:
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.artificial intelligence, pathology, digital pathology, oncology, immuno-oncology, auto immune disease, neurodegenerative disease, improving medicine, companion diagnostics, precision medicine, solutions, R&D, computational pathology, predictive, deep learning, and software engineering
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Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathwaysTrack product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadershipMarketing Execution and Communications
Partner with Digital Marketing on channel selection, investment and digital metrics reportingLead creative agencies on creative and content development, from brief creation to project management, to output/deliverablesCreate PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs teamSales Enablement, Market Insights & Analytics
Identify opportunities to achieve sales targets through marketing tacticsUse market, user, and other customer data to draw insights for informed and effective business decisionsDevelop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customersTrack and summarize key competitive activities, implications, and recommendationsDesign and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executionsAnnual Business Plan
Contribute to the creation of the lead sheet and manage annual marketing strategyContribute to the setting of marketing objectives, strategies, and performance targets for the yearInform development of the annual marketing tactical calendar and budget related to focus areas (product/service)What You Bring
Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketingExcellent written and verbal communication skillsExperience with presenting recommendations and strategies to senior-level managementPrior experience developing value proposition, brand/product positioning and messaging, and budget planningPrior experience creating design content or guiding the creation of design contentStrong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and distractorsAbility to synthesize analyses into key findings, implications, and recommendationsStrong desire and demonstrated experience with cross-functional communication and internal stakeholder managementExperience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy developmentExperience interpreting customer and market insights and developing a market research planExperience in launching a SaaS, pharmaceutical, or a med device product or platform a plus but not requiredExperience in pharmaceuticals, medical devices, or biotech a plus but not requiredWe Want To Hear From You At PathAI, we are looking for individuals who are team players, are willing to do the work no matter how big or small it may be, and who are passionate about everything they do. If this sounds like you, even if you may not match the job description to a tee, we encourage you to apply. You could be exactly what we're looking for.PathAI is an equal opportunity employer, dedicated to creating a workplace that is free of harassment and discrimination. We base our employment decisions on business needs, job requirements, and qualifications — that's all. We do not discriminate based on race, gender, religion, health, personal beliefs, age, family or parental status, or any other status. We don't tolerate any kind of discrimination or bias, and we are looking for teammates who feel the same way.Company Information PathAI's mission is to improve patient outcomes with AI-powered pathology. Our platform promises substantial improvements to the accuracy of diagnosis and the efficacy of treatment of diseases like cancer, leveraging modern approaches in machine learning. We are a company of diverse employees with a wide range of backgrounds and experiences. Our world-class team is passionate about solving challenging problems and making a huge impact. Our office is located in the heart of Fenway. PathAI was recently voted one of BBJ's Best Places to Work!Company Specialties:
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.artificial intelligence, pathology, digital pathology, oncology, immuno-oncology, auto immune disease, neurodegenerative disease, improving medicine, companion diagnostics, precision medicine, solutions, R&D, computational pathology, predictive, deep learning, and software engineering
#J-18808-Ljbffr