Digital Marketing Specialist in Whitehouse

RESPONSIBILITIES:Responsible for the planning, execution, and continued optimization of digital marketing initiatives including but not limited to: SEO, display ads, and social media channelsManage and grow all social channels for the bankMaintain and create compelling and engaging content, including paid ads, social media posts, graphics, videos, and other multimedia assetsPlan, manage and optimize paid search campaigns to increase reachReview and report on Google analytics including understanding and implementing optimization recommendationsSuggest and implement digital marketing methods to increase profitabilityWill assist other marketing team members as neededTravel to events on occasion to capture content for social mediaStay up-to-date with digital media strategies and technologyGraphic design support using the Adobe suite of productsWork Skills:

Ability to work well on a teamSkilled in writing and editing content with an attention to detailProficient in Microsoft Word, Adobe Photoshop, inDesign, Illustrator, Premier Pro, Excel, PowerPointExperience in video production and photographyAble to use web analytics and marketing tools to measure the performance of digital content, track user engagement and evaluate effectiveness of marketing effortsOne or more years of experience with social media campaign management, content creation or digital advertisingExperience with paid media advertising, such as Google Ads and Facebook AdsStrong written and verbal communication skillsAbility to work independently and efficiently to lead multiple projects simultaneously in the face of ambiguity, shifting priorities and rapid changeCommitted to professional growth and development through participation in educational programs and current literatureStrong organizational, attention to detail, and time management skills with the ability to meet deadlinesSome lifting and travel requiredSitting and computer use for prolonged periods