Hidden Level
Enterprise Marketing Manager_
Hidden Level, Syracuse, New York, United States, 13203
**Enterprise Marketing Manager at Hidden Level****Position Overview:**Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments. As we expand, we're looking for an Enterprise Marketing Manager to lead our marketing efforts across various channels. Candidates must have a proven track record of success in managing comprehensive marketing strategies. This role can be based in our Corporate office in Syracuse, NY, or on the East Coast.**Responsibilities:**Market Research:+ Conduct comprehensive market research to understand industry trends, customer needs, and competitive landscape.+ Use insights to inform marketing strategies and business decisions.Content Creation:+ Develop and manage content that resonates with target audiences across various platforms.+ Ensure content aligns with brand messaging and marketing goals.Demand Generation:+ Design and implement demand generation campaigns to drive leads and conversions.+ Monitor and optimize campaigns to maximize ROI.ABM and Lead Management:+ Lead Account-Based Marketing (ABM) initiatives to target high-value accounts.+ Manage the lead generation process, ensuring alignment with sales goals.ICP/Persona and Buyer Journey Management:+ Define and refine Ideal Customer Profiles (ICP) and personas.+ Map and optimize the buyer journey to enhance customer experience and drive engagement.Partner Marketing:+ Develop and execute partner marketing strategies to expand market reach and drive co-marketing initiatives.+ Cultivate relationships with key partners to leverage joint marketing opportunities.Collaborate Across Teams:+ Work closely with the sales and product teams to ensure marketing strategies align with business goals.+ Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.**What We’re Looking For:**Proven Marketing Experience:+ Demonstrated success in managing comprehensive marketing strategies for technology companies.+ Deep understanding of digital marketing, content creation, and brand management.+ Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.Client-Centric Excellence:+ Prioritize client needs to develop exceptional experiences.+ Continuously seek to understand and address clients' requirements, ensuring high standards in all deliverables.Initiative and Action:+ Take ownership of marketing campaigns and strategies to drive success.+ Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.+ Provide thoughtful, solution-oriented approaches to challenges.Collaborative Leadership:+ Work effectively across various teams, building strong relationships and fostering teamwork.+ Lead and influence in informal structures, innovating and driving results proactively.Innovation and Simplification:+ Stay externally aware, incorporating new ideas and practices to keep the company at the forefront of the industry.+ Think big and communicate bold directions that inspire results.Results-Oriented Focus:+ Concentrate on key business inputs, delivering quality results in a timely manner.+ Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.**Required Qualifications:**+ Bachelor’s degree in Marketing, Communications, Business, or a related field.+ Proven experience in managing comprehensive marketing strategies for technology companies.+ Strong understanding of digital marketing, content creation, and brand management.+ Excellent communication and analytical skills.+ Ability to travel up to 10%.**Preferred Qualifications:**+ Experience with Salesforce Marketing Cloud.+ Experience managing marketing efforts in a remote environment.+ Prior experience in the technology sector beneficial**Compensation and Benefits:** Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. The company also provides a remote or hybrid work environment and potential stock options.**Salary Range:** The anticipated salary range for this position based out of Syracuse, NY is estimated at $115,000 to $142,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.**Equal Opportunity Employer:** Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.**Security Note:** Due to the nature of Hidden Level’s technology, only U.S. citizens or Green Card holders can be considered for this position.