Head of Marketing

Head of MarketingAbout the CompanyRapidly expanding financial technology (FinTech) businessIndustryFinancial ServicesTypePrivately HeldAbout the RoleThe Company is in need of a Head of Marketing to establish and lead a robust marketing function. This pivotal role involves the development and execution of a comprehensive marketing strategy that encompasses digital, product, content, and brand marketing. The successful candidate will be the first marketing hire and will be tasked with scaling marketing efforts within a start-up environment, with a preference for those experienced in the FinTech sector. Key responsibilities include managing the marketing budget, creating and implementing campaigns for customer acquisition and retention, and driving PR and brand awareness initiatives. The Head of Marketing will also be responsible for market analysis, team building, and maintaining relationships with external partners. Applicants for the Head of Marketing position at the company should hold a Bachelor's degree in marketing, business, or a related field, and have a minimum of 7 years' of experience in marketing, with a strong background in both digital and traditional marketing. Experience in the FinTech industry and a start-up environment is highly valued. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, excellent leadership skills, and the ability to work effectively in a fast-paced, dynamic setting. Qualifications also include strong analytical, communication, and project management skills, as well as the ability to recruit, lead, and mentor a growing marketing team.Travel PercentLess than 10%FunctionsMarketing