Progressive Dental LLC
Digital Marketing Specialist - Social Media
Progressive Dental LLC, Clearwater, Florida, United States, 34623
*This is not a remote positionAbout Us:Progressive Dental is at the forefront of dental marketing, providing innovative solutions to help dental practices thrive. Our mission is to empower dental professionals with cutting-edge strategies that drive growth and patient engagement. We are seeking a dynamic Digital Marketing Specialist to join our Social Media team and lead our efforts in building a strong online presence for our clients.Job Overview:The Digital Marketing Specialist in the Social Media Department will be responsible for developing, implementing, and managing social media strategies that align with our clients' goals. This role requires a creative and analytical mind, capable of driving engagement, growing online communities, and measuring the impact of social media campaigns across multiple platforms.Key Responsibilities:Strategy Development:
Create and execute social media strategies that align with client goals, focusing on brand awareness, engagement, and lead generation.Content Creation:
Oversee the development of high-quality, engaging content tailored to various social media platforms (Facebook, Instagram, TikTok, etc.).Campaign Management:
Plan, implement, and monitor paid social media campaigns, ensuring they meet KPIs and deliver a strong ROI.Analytics & Reporting:
Track and analyze the performance of social media campaigns using tools like Google Analytics. Provide actionable insights and recommendations for optimization.Collaboration:
Work closely with the PPC and SEO teams to ensure cohesive and integrated marketing efforts.Team Communication:
Regularly communicate with Account Managers to present campaign results, gather feedback, and make necessary adjustments to strategies.Trend Analysis:
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain cutting-edge.Team Leadership:
Mentor and guide junior members of the social media team, fostering a collaborative and creative work environment.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.3-5 years of experience in social media marketing, preferably within the healthcare or dental industry.Proven track record of managing successful social media campaigns across multiple platforms.Strong knowledge of social media management tools and analytics platforms.Excellent communication and presentation skills.Creative thinker with a passion for social media and digital marketing.Ability to manage multiple projects and deadlines.Experience with graphic design or video editing tools is a plus.
Create and execute social media strategies that align with client goals, focusing on brand awareness, engagement, and lead generation.Content Creation:
Oversee the development of high-quality, engaging content tailored to various social media platforms (Facebook, Instagram, TikTok, etc.).Campaign Management:
Plan, implement, and monitor paid social media campaigns, ensuring they meet KPIs and deliver a strong ROI.Analytics & Reporting:
Track and analyze the performance of social media campaigns using tools like Google Analytics. Provide actionable insights and recommendations for optimization.Collaboration:
Work closely with the PPC and SEO teams to ensure cohesive and integrated marketing efforts.Team Communication:
Regularly communicate with Account Managers to present campaign results, gather feedback, and make necessary adjustments to strategies.Trend Analysis:
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain cutting-edge.Team Leadership:
Mentor and guide junior members of the social media team, fostering a collaborative and creative work environment.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.3-5 years of experience in social media marketing, preferably within the healthcare or dental industry.Proven track record of managing successful social media campaigns across multiple platforms.Strong knowledge of social media management tools and analytics platforms.Excellent communication and presentation skills.Creative thinker with a passion for social media and digital marketing.Ability to manage multiple projects and deadlines.Experience with graphic design or video editing tools is a plus.