The Agency | Coastal Virginia
Marketing Manager
The Agency | Coastal Virginia, Virginia Beach, Virginia, us, 23450
Are you a progressive and dynamic marketing professional with a passion for real estate? We’re looking for a fun, innovative, and experienced Marketing Account Manager to join our boutique luxury real estate brokerage. If you’re someone who thrives in a creative environment and is eager to make an impact, this might be the perfect role for you! What We’re Looking For: • A creative, forward-thinking marketing professional with a solid background in managing marketing efforts, preferably within the real estate or luxury sector. • Someone who is organized, deadline-driven, and able to juggle multiple projects while maintaining a high standard of quality. • A natural communicator who can build strong relationships with agents, vendors, and partners, ensuring our marketing initiatives are executed flawlessly. • A fun, energetic team player who enjoys collaborating in a fast-paced, high-end environment. If you’re ready to take your marketing career to the next level and be a part of a vibrant, luxury-focused team, we’d love to hear from you! Responsibilities: •
Brand Stewardship:
Uphold and champion our brand, ensuring all marketing efforts align with our luxury brand guidelines. •
Creative Collateral:
Develop and manage a wide range of marketing materials, from agent bios and listing copy to presentations, flyers, social media assets, and custom materials. •
Agent Support:
Serve as the go-to marketing consultant for our local agents, providing guidance on marketing strategies, processes, and campaign execution. •
Advertising Strategy:
Coordinate local advertising and media buying efforts, ensuring our brand is positioned effectively in the market. •
Vendor Coordination:
Manage the production and printing of marketing materials, collaborating with local vendors to meet project deadlines. •
Custom Projects:
Lead and oversee custom branding projects, working with external marketing agencies to deliver tailored solutions. •
Compliance Approvals:
Review and approve all new listings to ensure they meet compliance standards and align with our brand guidelines. •
Training Onboarding:
Conduct marketing training and onboarding sessions for new hires, both staff and agents, to integrate them into our brand and marketing strategies. •
Social Media Management:
Take charge of the office’s social media presence, curating content that engages and grows our online audience. •
Collaborative Meetings:
Participate in monthly marketing meetings with our Franchise Marketing Managers, sharing insights and collaborating on company-wide initiatives. •
Ad Hoc Projects:
Support the Managing Partners with various marketing-related tasks as needed, including advising on agent business planning. Qualifications:
Educational Background:
Bachelor’s degree in Marketing, Communications, or a related field. •
Experience:
2-3 years of marketing experience, ideally within the real estate industry or a luxury brand environment. •
Communication Skills:
Exceptional written, verbal, and interpersonal communication skills, with the ability to engage effectively at all levels, both internally and client-facing. •
Attention to Detail:
Impeccable grammar, proofreading, and copyediting skills, with a keen eye for detail. •
Project Management:
Strong project and client management skills, including managing timelines, prioritizing tasks, and ensuring quality control. •
Technical Proficiency:
Comfortable with Google Workspace (Docs, Sheets, Slides) and Microsoft 365, with a working knowledge of Adobe Suite (especially InDesign) or Canva. Graphic design experience is preferred. •
Digital Marketing:
Familiarity with email marketing systems is a plus, though not required. •
Organizational Skills:
Exceptional organizational and time management abilities, capable of juggling multiple competing priorities in a fast-paced environment. •
Pressure Handling:
Proven ability to work effectively under pressure, meeting deadlines in a results-driven setting. •
Critical Thinking:
Demonstrated ability to gain trust and respect through sound critical-thinking skills, maintaining composure in stressful situations. • Proactive Attitude: Strong initiative and follow-through, with a clear understanding of what needs to be done and the ability to operate with urgency, focus, and discipline. This blend of skills and experience will ensure success in our dynamic, luxury-focused marketing environment. Compensation: $50,000+ Based on Experience
• Brand Stewardship: Uphold and champion our brand, ensuring all marketing efforts align with our luxury brand guidelines. • Creative Collateral: Develop and manage a wide range of marketing materials, from agent bios and listing copy to presentations, flyers, social media assets, and custom materials. • Agent Support: Serve as the go-to marketing consultant for our local agents, providing guidance on marketing strategies, processes, and campaign execution. • Advertising Strategy: Coordinate local advertising and media buying efforts, ensuring our brand is positioned effectively in the market. • Vendor Coordination: Manage the production and printing of marketing materials, collaborating with local vendors to meet project deadlines. • Custom Projects: Lead and oversee custom branding projects, working with external marketing agencies to deliver tailored solutions. • Compliance Approvals: Review and approve all new listings to ensure they meet compliance standards and align with our brand guidelines. • Training Onboarding: Conduct marketing training and onboarding sessions for new hires, both staff and agents, to integrate them into our brand and marketing strategies. • Social Media Management: Take charge of the office’s social media presence, curating content that engages and grows our online audience. • Collaborative Meetings: Participate in monthly marketing meetings with our Franchise Marketing Managers, sharing insights and collaborating on company-wide initiatives. • Ad Hoc Projects: Support the Managing Partners with various marketing-related tasks as needed, including advising on agent business planning.
Brand Stewardship:
Uphold and champion our brand, ensuring all marketing efforts align with our luxury brand guidelines. •
Creative Collateral:
Develop and manage a wide range of marketing materials, from agent bios and listing copy to presentations, flyers, social media assets, and custom materials. •
Agent Support:
Serve as the go-to marketing consultant for our local agents, providing guidance on marketing strategies, processes, and campaign execution. •
Advertising Strategy:
Coordinate local advertising and media buying efforts, ensuring our brand is positioned effectively in the market. •
Vendor Coordination:
Manage the production and printing of marketing materials, collaborating with local vendors to meet project deadlines. •
Custom Projects:
Lead and oversee custom branding projects, working with external marketing agencies to deliver tailored solutions. •
Compliance Approvals:
Review and approve all new listings to ensure they meet compliance standards and align with our brand guidelines. •
Training Onboarding:
Conduct marketing training and onboarding sessions for new hires, both staff and agents, to integrate them into our brand and marketing strategies. •
Social Media Management:
Take charge of the office’s social media presence, curating content that engages and grows our online audience. •
Collaborative Meetings:
Participate in monthly marketing meetings with our Franchise Marketing Managers, sharing insights and collaborating on company-wide initiatives. •
Ad Hoc Projects:
Support the Managing Partners with various marketing-related tasks as needed, including advising on agent business planning. Qualifications:
Educational Background:
Bachelor’s degree in Marketing, Communications, or a related field. •
Experience:
2-3 years of marketing experience, ideally within the real estate industry or a luxury brand environment. •
Communication Skills:
Exceptional written, verbal, and interpersonal communication skills, with the ability to engage effectively at all levels, both internally and client-facing. •
Attention to Detail:
Impeccable grammar, proofreading, and copyediting skills, with a keen eye for detail. •
Project Management:
Strong project and client management skills, including managing timelines, prioritizing tasks, and ensuring quality control. •
Technical Proficiency:
Comfortable with Google Workspace (Docs, Sheets, Slides) and Microsoft 365, with a working knowledge of Adobe Suite (especially InDesign) or Canva. Graphic design experience is preferred. •
Digital Marketing:
Familiarity with email marketing systems is a plus, though not required. •
Organizational Skills:
Exceptional organizational and time management abilities, capable of juggling multiple competing priorities in a fast-paced environment. •
Pressure Handling:
Proven ability to work effectively under pressure, meeting deadlines in a results-driven setting. •
Critical Thinking:
Demonstrated ability to gain trust and respect through sound critical-thinking skills, maintaining composure in stressful situations. • Proactive Attitude: Strong initiative and follow-through, with a clear understanding of what needs to be done and the ability to operate with urgency, focus, and discipline. This blend of skills and experience will ensure success in our dynamic, luxury-focused marketing environment. Compensation: $50,000+ Based on Experience
• Brand Stewardship: Uphold and champion our brand, ensuring all marketing efforts align with our luxury brand guidelines. • Creative Collateral: Develop and manage a wide range of marketing materials, from agent bios and listing copy to presentations, flyers, social media assets, and custom materials. • Agent Support: Serve as the go-to marketing consultant for our local agents, providing guidance on marketing strategies, processes, and campaign execution. • Advertising Strategy: Coordinate local advertising and media buying efforts, ensuring our brand is positioned effectively in the market. • Vendor Coordination: Manage the production and printing of marketing materials, collaborating with local vendors to meet project deadlines. • Custom Projects: Lead and oversee custom branding projects, working with external marketing agencies to deliver tailored solutions. • Compliance Approvals: Review and approve all new listings to ensure they meet compliance standards and align with our brand guidelines. • Training Onboarding: Conduct marketing training and onboarding sessions for new hires, both staff and agents, to integrate them into our brand and marketing strategies. • Social Media Management: Take charge of the office’s social media presence, curating content that engages and grows our online audience. • Collaborative Meetings: Participate in monthly marketing meetings with our Franchise Marketing Managers, sharing insights and collaborating on company-wide initiatives. • Ad Hoc Projects: Support the Managing Partners with various marketing-related tasks as needed, including advising on agent business planning.