Hallmark Corporate
Associate Marketing Manager- Public Relations
Hallmark Corporate, Kansas City, Missouri, United States, 64101
Description
WHO WE AREThe Hallmark CX Marketing team isa highly collaborative and energetic group of marketing and communications professionals focused on delivering a consistent and engaging consumer-ledbrandexperience. Our purpose is tobuild relevancy andengagementwith the Hallmark brand through multiple channels of distribution including mass retail partners, our own Hallmark Gold Crown network as well as growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our worldthrough greeting cards and specialty gifts. The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution, influencer programs and public relations, local marketing strategies for Hallmark Gold Crown network and a best-in-class Crown Rewards loyalty program growth and retention strategies, as well as marketing support for Hallmark Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses.
WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTEReporting to the Marketing Manager Public Relations, this role will be responsible for the implementation and execution of public relations efforts. The ideal candidate will have a demonstrated background in writing, PR, and media relationship management. We are looking for a self-starter with a strategic mindset who is well-organized, energetic, and eager to find new ways to reach audiences. Our top candidates should have three years of communications or public relations experience. The
Associate Marketing Manager Public Relations
will work cross-functionally with other marketing and communications teams to align with the bigger organizational and industry landscape. They will lead consumer PR campaign development and deployment including earned and paid media integrations, crafting news releases, and evaluating both proactive and reactive media opportunities. They must leverage consumer and category insights in meaningful ways and have the ability to link short-term tasks to overarching business goals. This role will also be accountable for presenting new ideas and new thinking to continually elevate PR activities and will play a key role in contributing to and driving team culture.
BASIC QUALIFICATIONSBachelor's Degree or 4 years of professional work experienceAt least 3 years of public relations, communications, or marketing experience
PREFERRED QUALIFICATIONSExperience using public relations tools, such as Meltwater Consumer insights research and trend analysis experienceStrong understanding of social media tools and platformsExperience creating executive-level presentationsExperience with multichannel marketing campaigns
ADDITIONAL DETAILSThis position is hybrid, working onsite at headquarters in Kansas City, MO 1-2 days per weekThis is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.
Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK - Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
WHO WE AREThe Hallmark CX Marketing team isa highly collaborative and energetic group of marketing and communications professionals focused on delivering a consistent and engaging consumer-ledbrandexperience. Our purpose is tobuild relevancy andengagementwith the Hallmark brand through multiple channels of distribution including mass retail partners, our own Hallmark Gold Crown network as well as growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our worldthrough greeting cards and specialty gifts. The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution, influencer programs and public relations, local marketing strategies for Hallmark Gold Crown network and a best-in-class Crown Rewards loyalty program growth and retention strategies, as well as marketing support for Hallmark Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses.
WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTEReporting to the Marketing Manager Public Relations, this role will be responsible for the implementation and execution of public relations efforts. The ideal candidate will have a demonstrated background in writing, PR, and media relationship management. We are looking for a self-starter with a strategic mindset who is well-organized, energetic, and eager to find new ways to reach audiences. Our top candidates should have three years of communications or public relations experience. The
Associate Marketing Manager Public Relations
will work cross-functionally with other marketing and communications teams to align with the bigger organizational and industry landscape. They will lead consumer PR campaign development and deployment including earned and paid media integrations, crafting news releases, and evaluating both proactive and reactive media opportunities. They must leverage consumer and category insights in meaningful ways and have the ability to link short-term tasks to overarching business goals. This role will also be accountable for presenting new ideas and new thinking to continually elevate PR activities and will play a key role in contributing to and driving team culture.
BASIC QUALIFICATIONSBachelor's Degree or 4 years of professional work experienceAt least 3 years of public relations, communications, or marketing experience
PREFERRED QUALIFICATIONSExperience using public relations tools, such as Meltwater Consumer insights research and trend analysis experienceStrong understanding of social media tools and platformsExperience creating executive-level presentationsExperience with multichannel marketing campaigns
ADDITIONAL DETAILSThis position is hybrid, working onsite at headquarters in Kansas City, MO 1-2 days per weekThis is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.
Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK - Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)