Brand Marketing Intern

OverviewIdeal Image is North America’s #1 medical aesthetics brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image provides a personalized and premium experience that delivers real results and empowers women through every step of their self-care journey. Come join us as we redefine the beauty ideal.

We are seeking a motivated and enthusiastic intern to join our digital product management team. This role will support the development and optimization of our web and app digital experiences. The ideal candidate is eager to learn, detail-oriented, and interested in gaining hands-on experience in digital product management CRO (Conversion Rate Optimization), and SEO (Search Engine Optimization) strategies.

ResponsibilitiesEssential functions include, but are not limited to, the following:

· Assist in managing the web, app, and eCommerce strategy to enhance customer-first digital products.

· Help in defining and measuring the value of our digital assets for customers.

· Support the development of strategic roadmaps to differentiate our offerings.

· Contribute to the discovery of opportunities for additional customer self-service capabilities.

· Aid in monitoring and evaluating product performance for continuous improvement.

· Collaborate with Marketing and UX teams to conduct usability studies and user-centered design sessions.

· Update external web listings (phone numbers, hours, etc.) in Yext.

· Review and approve weekly Google Business posts; source imagery as needed.

· Help manage internal Employee Support Portal requests (web updates, collateral, etc.)

· Assist IT in managing the roadmap and backlog for digital products based on user requirements.

· Participate in scrum meetings and product sprints.

· Help conduct SEO audits and develop strategies to improve organic search rankings.

· Identify conversion rate optimization opportunities and support the management of the CRO roadmap.

· Assist in the implementation of A/B and multivariate tests, including test design, set-up, QA, and reporting

QualificationsEducation/Training:

· Currently pursuing a Bachelor’s degree in IT, Marketing, or a related field.

Experience:

· Previous internship experience in digital product management or agile development is a plus

· Familiarity with agile project management tools like Jira a plus.

Technical or Administrative Knowledge:

· Basic knowledge of analytics tools like GA4, Hotjar, or Screaming Frog.

· Understanding of A/B testing tools like Google Optimize or Optimizely.

· Familiarity with visual design tools like Figma or Adobe XD.

· Basic knowledge of SEO tools like Semrush or Moz.

Special Skills and Abilities and/or:

· Excellent verbal and written communication skills.

· Strong organizational skills and attention to detail.

· Ability to work independently and as part of a team.

· Good analytical skills and the ability to interpret data.

· Customer service oriented with the ability to build productive relationships.

Ideal Image is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

At this time, if you will be working in California, Illinois, New Mexico, Oregon, Rhode Island, New York, or Washington, vaccination against COVID-19 is required for all new hires unless you qualify for a state allowed exemption approved by the Company.