Winthrop University
Coordinator of Marketing & Fan Engagement
Winthrop University, Rock Hill, South Carolina, United States, 29732
Posting Details
Position Information
Winthrop Position TitleCoordinator of Marketing & Fan Engagement
State TitlePublic Information Coordinator
State Class CodeBC20
State Pay Band05
Annual Salary/Hiring Range$45,125
Job Purpose
Under the direction of the Assistant Athletic Director (AD) for External Affairs, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop University's NCAA Division I athletics program.
Job SummaryDevelops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience.Directs and produces the in-game fan experience for home athletic events.Assists with sponsorship fulfillments by executing in-game promotions and developing promotional materials and creative content.Hires, trains and manages student employees and volunteers for game day operations, community appearances, on-campus promotions and site visits.Assists with ticket sales by coordinating special groups/functions for community stakeholders and corporations, including national anthem groups and halftime groups.Helps the division ensure consistency in its branding and messaging through management of the athletics licensing program and sale and execution of sponsorships.Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners.Creates digital and social media content for promotions and fan engagement.
Required Qualifications
Bachelor's degree in marketing, communications or related field and three years of relevant experience in intercollegiate athletics or amateur or professional sports.
Preferred Qualifications
Experience in marketing or communications.
Knowledge, Skills & Abilities Summary
Knowledge of the principles and best practices of marketing and campaign development. Exceptional computer, organizational, interpersonal, and oral and written communication skills. Ability to create effective communications and balance multiple priorities in a deadline-driven environment. Ability to work with staff, student-athletes and coaches from diverse backgrounds. Ability to work flexible hours. Sufficient technical ability to master software needed to perform job duties.
License/Certification
Type of PositionClassified
Position StatusFull-Time
FLSA StatusExempt
Hours Per Week37.5
Months per Year12
Telecommuting
Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.
Posting Detail Information
Posting Number2025015S
Open Date08/21/2024
Close Date09/04/2024
Open Until FilledNo
Special Instructions to Applicants
PLEASE NOTE
* A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting).
* Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification.
NOTICE
Position Information
Winthrop Position TitleCoordinator of Marketing & Fan Engagement
State TitlePublic Information Coordinator
State Class CodeBC20
State Pay Band05
Annual Salary/Hiring Range$45,125
Job Purpose
Under the direction of the Assistant Athletic Director (AD) for External Affairs, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop University's NCAA Division I athletics program.
Job SummaryDevelops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience.Directs and produces the in-game fan experience for home athletic events.Assists with sponsorship fulfillments by executing in-game promotions and developing promotional materials and creative content.Hires, trains and manages student employees and volunteers for game day operations, community appearances, on-campus promotions and site visits.Assists with ticket sales by coordinating special groups/functions for community stakeholders and corporations, including national anthem groups and halftime groups.Helps the division ensure consistency in its branding and messaging through management of the athletics licensing program and sale and execution of sponsorships.Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners.Creates digital and social media content for promotions and fan engagement.
Required Qualifications
Bachelor's degree in marketing, communications or related field and three years of relevant experience in intercollegiate athletics or amateur or professional sports.
Preferred Qualifications
Experience in marketing or communications.
Knowledge, Skills & Abilities Summary
Knowledge of the principles and best practices of marketing and campaign development. Exceptional computer, organizational, interpersonal, and oral and written communication skills. Ability to create effective communications and balance multiple priorities in a deadline-driven environment. Ability to work with staff, student-athletes and coaches from diverse backgrounds. Ability to work flexible hours. Sufficient technical ability to master software needed to perform job duties.
License/Certification
Type of PositionClassified
Position StatusFull-Time
FLSA StatusExempt
Hours Per Week37.5
Months per Year12
Telecommuting
Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.
Posting Detail Information
Posting Number2025015S
Open Date08/21/2024
Close Date09/04/2024
Open Until FilledNo
Special Instructions to Applicants
PLEASE NOTE
* A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting).
* Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification.
NOTICE