Heartland Food Products Group
Retail Media Account Manager
Heartland Food Products Group, Carmel, Indiana, United States, 46033
Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. We manufacture and market Splenda, the #1 brand in the low calorie sweetener category and the most recognized in the world.
We help people live happier, healthier, and longer lives by making it easier to reduce sugar.
We offer an excellent compensation and benefits package. Come grow with us!
This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana.
About the Role:
Heartland’s eCommerce business has grown substantially over the last 5 years and we are looking for a Retail Media Account Manager to join our expanding team. This role will be focused on owning search and retail media for the Splenda brand across grocery retail media networks with a focus on Amazon. This role will report to the National Account Manager, Amazon, and work in collaboration with Heartland’s marketing team.
Primary Responsibilities:
Amazon Advertising
Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display AdvertisingOwn relationship with Amazon’s Ads teamCoordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns and incorporating Amazon into master brand marketing strategiesImplement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectivenessTrack spend and manage a large advertising budgetOther Retail Media Networks
Develop and execute retail media strategies across other key networks like Instacart and CriteoManage ad budgets for each retail media networkData Analytics
Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research for each retail media networkUse data analytics tools to track and improve keyword ranking and share of salesAnalyze key performance indicators (KPIs) to identify areas for improvement and growth opportunitiesDevelop actionable insights to optimize product listings, pricing strategies, and advertising campaignsReport on marketing performance to broader team and continually improve reporting methodsDesired Skills and Experience
Bachelor’s DegreeExperience with Seller Central and/or Vendor CentralAt least 1 year of experience in managing retail media sponsored adsStrong understanding of digital marketing, online conversion, SEO and campaign optimizationFamiliarity with Amazon tools like Brand Analytics and Helium10Entrepreneurial self-starter with growth mindsetDetail oriented with good project management skillsStrong written and oral communication skillsData driven with strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)
We help people live happier, healthier, and longer lives by making it easier to reduce sugar.
We offer an excellent compensation and benefits package. Come grow with us!
This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana.
About the Role:
Heartland’s eCommerce business has grown substantially over the last 5 years and we are looking for a Retail Media Account Manager to join our expanding team. This role will be focused on owning search and retail media for the Splenda brand across grocery retail media networks with a focus on Amazon. This role will report to the National Account Manager, Amazon, and work in collaboration with Heartland’s marketing team.
Primary Responsibilities:
Amazon Advertising
Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display AdvertisingOwn relationship with Amazon’s Ads teamCoordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns and incorporating Amazon into master brand marketing strategiesImplement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectivenessTrack spend and manage a large advertising budgetOther Retail Media Networks
Develop and execute retail media strategies across other key networks like Instacart and CriteoManage ad budgets for each retail media networkData Analytics
Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research for each retail media networkUse data analytics tools to track and improve keyword ranking and share of salesAnalyze key performance indicators (KPIs) to identify areas for improvement and growth opportunitiesDevelop actionable insights to optimize product listings, pricing strategies, and advertising campaignsReport on marketing performance to broader team and continually improve reporting methodsDesired Skills and Experience
Bachelor’s DegreeExperience with Seller Central and/or Vendor CentralAt least 1 year of experience in managing retail media sponsored adsStrong understanding of digital marketing, online conversion, SEO and campaign optimizationFamiliarity with Amazon tools like Brand Analytics and Helium10Entrepreneurial self-starter with growth mindsetDetail oriented with good project management skillsStrong written and oral communication skillsData driven with strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)