Revlon
Senior Manager, Marketing (Elizabeth Arden)
Revlon, Long Island City, New York, United States, 11101
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour.Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.Basic FunctionsBrand Leader who establishes the direction of a group of brands and/or categories. Responsible for driving and developing the marketing plan. Determines long-term business plans to ensure maximization of sales performance including identification of brand extension opportunities.Major DutiesDrive brand and category development. Determine priorities and marketing strategies that will address changing consumer needs.Ensure planned volume and executed promotional programs/brand projects are delivered on time and within budget.Oversee product life cycle management and make any recommendations necessary.Lead new product development process by generating new ideas, conducting research, and interfacing with R&D, packaging, and other departments necessary for new product creation.Analyze new product viability in terms of sales and profit goals.Provide direction on copy evaluation and copy development.Oversee sales/advertising/production volume, cost of goods sold, and overall P&L.Lead market research efforts to design, execute, and interpret results from customer studies in the field to understand buying behavior and consumer preferences.Manage the forecasting of shipments and consumptions – monthly, quarterly, annually.Provide guidance in career development of staff (where applicable).Contribute to and execute the category strategy, 3 year and annual plan.Develop and execute new products from ideation to execution.Knowledge And SkillsAbility to innovate, develop and execute against all product initiatives.Broad knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research and elements of a marketing mix.Strong analytical and research capabilities.Collaboration cross-functionally in pursuit of brand/category and company business goals.Strategic and visionary thinking.Effective prioritization, implementation and monitoring of category plans and initiatives.Strong communication skills to persuade others, articulate a point of view, and set direction.6-7+ years relevant work experience in the marketing and Brand management capacity.Experience in skincare, beauty and/or personal care categories a plus.Marketing plan management experience.EducationBachelor’s DegreeMBA preferredThe base pay range for this position in New York City is $130,000 – 150,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.This role is eligible for an annual bonus based on company performance.
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour.Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.Basic FunctionsBrand Leader who establishes the direction of a group of brands and/or categories. Responsible for driving and developing the marketing plan. Determines long-term business plans to ensure maximization of sales performance including identification of brand extension opportunities.Major DutiesDrive brand and category development. Determine priorities and marketing strategies that will address changing consumer needs.Ensure planned volume and executed promotional programs/brand projects are delivered on time and within budget.Oversee product life cycle management and make any recommendations necessary.Lead new product development process by generating new ideas, conducting research, and interfacing with R&D, packaging, and other departments necessary for new product creation.Analyze new product viability in terms of sales and profit goals.Provide direction on copy evaluation and copy development.Oversee sales/advertising/production volume, cost of goods sold, and overall P&L.Lead market research efforts to design, execute, and interpret results from customer studies in the field to understand buying behavior and consumer preferences.Manage the forecasting of shipments and consumptions – monthly, quarterly, annually.Provide guidance in career development of staff (where applicable).Contribute to and execute the category strategy, 3 year and annual plan.Develop and execute new products from ideation to execution.Knowledge And SkillsAbility to innovate, develop and execute against all product initiatives.Broad knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research and elements of a marketing mix.Strong analytical and research capabilities.Collaboration cross-functionally in pursuit of brand/category and company business goals.Strategic and visionary thinking.Effective prioritization, implementation and monitoring of category plans and initiatives.Strong communication skills to persuade others, articulate a point of view, and set direction.6-7+ years relevant work experience in the marketing and Brand management capacity.Experience in skincare, beauty and/or personal care categories a plus.Marketing plan management experience.EducationBachelor’s DegreeMBA preferredThe base pay range for this position in New York City is $130,000 – 150,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.This role is eligible for an annual bonus based on company performance.
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